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salman ppt

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salman ppt

  1. 1. “Retail Penetration of Amul Fresh Product in Part of Delhi East” Under the Guidance of: Submitted By Prof. Surbhi Singh Mohd Salman Siddiqui IMS Faculty BM-014128
  2. 2. INTRODUCTION • Looking at the current scenario, it is clear that a Company in order to survive should keep on promoting its Brand and that too in an innovative way. • AMUL, few years back felt a need to come out with an innovative change to make all its products get noticed, bringing them all on the same platform as other successful AMUL products like milk & butter are, under same roof. • One of the major reasons for this study is to make franchise owner benefit more over other Retail shops which sell AMUL products.
  3. 3. PURPOSE AND OBJECTIVES • To find out the penetration power of Amul products in different product segments. • To study the consumer response towards the Promotions. • Identify the major needs of the APOs. (Area specific). • To explore consumer awareness of Amul curd & butter milk against competing products. • To Promote the Amul curd with the help of Umbrella activity
  4. 4. COMPANY PROFILE • Its daily milk procurement is approx 13 million lit (peak period) per day from 16,117 village milk cooperative societies, 17 member unions covering 24 districts, and 3.18 million milk producer members. • It operates through 47 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. • Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc
  5. 5. • GCMMF is India's largest exporter of Dairy Products. • It has been accorded a "Trading House" status. • Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. • GCMMF has received the APEDA Award from • For the year 2009-10, GCMMF has been awarded. • Most trusted brand in Food and Beverages in 2013.
  6. 6. RESEARCH METHODOLOGY Collection of Data: Primary data: • The survey was done to collect the primary data from the Retailor with the help of a structured questionnaire Reponses of the Questionnaire. A list of variables was identified by observation and initial analysis based on secondary data. For each variable a question was framed in the Questionnaire so as to enable proper and exhaustive analysis of the Footfall issue. Sample Design: • Sample size: 150 • Respondent: 100 • Sampling Technique: Convenient Sampling • Sampling area: Delhi East Region
  7. 7. DATAANALYSIS AND INTERPRETATION Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent Gender * Are you aware of AMUL MASTI DAHI 100 100.0% 0 .0% 100 100.0%
  8. 8. • Interpretation: Out of 100 respondents 89 are male and 11 are females. Out of 90 male 89 were aware of Amul Masti Dahi . 100% of female are aware Gender * Are you aware of AMUL MASTI DAHI Crosstabulation Count Are you aware of AMUL MASTI DAHI TotalYes No Gender Male 89 1 90 Female 10 0 10 Total 99 1 100
  9. 9. Descriptives What is the weekly Sale of Amul curd by the Consumer N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimu m Maximu m Lower Bound Upper Bound Yes 21 2.00 .548 .120 1.75 2.25 1 3 No 79 2.19 .642 .072 2.05 2.33 1 4 Total 100 2.15 .626 .063 2.03 2.27 1 4 . Interpretation: Out of 100 respondents 21 said yes and 79 said No ANOVA What is the weekly Sale of Amul curd by the Consumer Sum of Squares df Mean Square F Sig. Between Groups .598 1 .598 1.536 .218 Within Groups 38.152 98 .389 Total 38.750 99
  10. 10. Hypothesis testing • H0: No difference in the mean sale of Amul among the different group of satisfaction • H1: difference in the mean sale of Amul among the different group of satisfaction F ratio=1.536 • P-value=.218 (>0.05) • So accept H0. Therefore there No difference in the mean sale of Amul among the different group of satisfaction.
  11. 11. FINDINGS • Almost retailers are interested for sale. But some of all retailers are not interested in AMUL product selling. Because of low profit margin. • Retailers were selling different brands. Because they were able to receive more margin from un- popularized brand that they could not from well known brands. • Negligence to the Retailers by the Dealer. Behavior of the Dealer is not acceptable. • Retailers also demand for the replacements for the damage due to the spoilage of beverages and butter that they have to bear when the AMUL product gets spoiled after the purchase.
  12. 12. CONCLUSION • Retailer play a huge role in influencing customer as they from the major source of information for the Retailer regarding to the Amul Masti Dahi. • Amul has a good Reputation and name because of Existence in the market for so many years especially through the name of “Amul Butter”. • This is done through survey. It helps in understanding the market sales of the product which we are assigned to data of different brands, their MRP, their Schemes & offerings and their margins have been collected.
  13. 13. RECOMMENDATION • Heavy Advertisement of Amul Masti Dahi is needed • Free sample should be distributed. • Packaging should be more attractive and colorful. • Replacement of old or damaged product should be done on time. • Replacement of old or damaged product should be done on time • Some schemes or offer should be attached to attract the Retailer as well as Customer also so increase the sale of 1 Kg of Curd is more. • Advertisement should be done in magazine.
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