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Business Model Canvas Workshop

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Business Model Canvas explanation and examples from technology, creative, and home products industries:
Cirque Du Soleil Business Model Canvas
Skype Business Model Canvas
Easy Taxi Business Model Canvas
Facebook Business Model Canvas
Kinder Business Model Canvas
Louis Vitton Business Model Canvas
Airbnb Business Model Canvas
Nespresso Business Model Canvas
Netflix Business Model Canvas
Google Search Business Model Canvas
Black Eyed Peas Business Model Canvas

Published in: Business

Business Model Canvas Workshop

  1. 1. Business Model Canvas Mohammad Albattikhi @MAlbattikhi
  2. 2. How do business people traditionally discuss business models? Mohammad Albattikhi Twitter: @MAlbattikhi
  3. 3. Smart People Sitting around a table Mohammad Albattikhi Twitter: @MAlbattikhi
  4. 4. BLA BLA BLA.. BLA.. Mohammad Albattikhi Twitter: @MAlbattikhi
  5. 5. BLA BLA BLA.. BLA.. ???? ? Mohammad Albattikhi Twitter: @MAlbattikhi
  6. 6. BLA BLA BLA.. BLA.. ?? ? ? Mohammad Albattikhi Twitter: @MAlbattikhi
  7. 7. Do you know what this phenomena is called? Mohammad Albattikhi Twitter: @MAlbattikhi
  8. 8. Mohammad Albattikhi Twitter: @MAlbattikhi
  9. 9. Mohammad Albattikhi Twitter: @MAlbattikhi
  10. 10. - Steve Blank, entrepreneur & author “No business plan survives the first contact with customers!” Mohammad Albattikhi Twitter: @MAlbattikhi
  11. 11. - Mike Tyson, Professional Boxer “Everybody has a plan until they get punched in the face” Mohammad Albattikhi Twitter: @MAlbattikhi
  12. 12. - Marshall McLuhan, philosopher “Our age of anxiety is the result of trying to do today’s jobs with yesterday’s tools.” Mohammad Albattikhi Twitter: @MAlbattikhi
  13. 13. Business Model Canvas Mohammad Albattikhi Twitter: @MAlbattikhi
  14. 14. Build Learn Measure ProductIdeas Data Lean Startup Methodology Mohammad Albattikhi Twitter: @MAlbattikhi
  15. 15. Form a Group & Pick a Company Mohammad Albattikhi Twitter: @MAlbattikhi
  16. 16. Front StageBack Stage Mohammad Albattikhi Twitter: @MAlbattikhi
  17. 17. BMC Value #1 The Business Model Canvas is a visual language that gets us beyond the land of blah blah blah Mohammad Albattikhi Twitter: @MAlbattikhi
  18. 18. BMC Value #2 We can use the canvas to map existing models, improve them, and invent new ones Mohammad Albattikhi Twitter: @MAlbattikhi
  19. 19. Ground Rules
  20. 20. Rule #1 Use sticky notes! Don’t write directly on the canvas Mohammad Albattikhi Twitter: @MAlbattikhi
  21. 21. Rule #2 Don’t get stuck with blah blah blah BLA, BLA, BLA … BLA! Mohammad Albattikhi Twitter: @MAlbattikhi
  22. 22. Rule #3 Start with any building block Mohammad Albattikhi Twitter: @MAlbattikhi
  23. 23. Rule #4 Avoid too much details Mohammad Albattikhi Twitter: @MAlbattikhi
  24. 24. Rule #5 Avoid using bullet points • BLA • BLA • BLA • BLA • BLA Mohammad Albattikhi Twitter: @MAlbattikhi
  25. 25. Rule #6 Be precise for every building block Mohammad Albattikhi Twitter: @MAlbattikhi
  26. 26. Rule #7 Separate different ideas or stories into different canvases Mohammad Albattikhi Twitter: @MAlbattikhi
  27. 27. Rule #8 But if you want to keep them together, use color coding Mohammad Albattikhi Twitter: @MAlbattikhi
  28. 28. Rule #9 Tell a story Mohammad Albattikhi Twitter: @MAlbattikhi
  29. 29. Business Model Canvas Front Stage Mohammad Albattikhi Twitter: @MAlbattikhi
  30. 30. Value Proposition What are you building? What pain are we solving? What gain is our customer getting? What is the compelling reason for customer to buy? Mohammad Albattikhi Twitter: @MAlbattikhi
  31. 31. Free online voice & video calls Cheap long distance calls to regular phones Mohammad Albattikhi Twitter: @MAlbattikhi
  32. 32. Per-cup coffee machine Mohammad Albattikhi Twitter: @MAlbattikhi
  33. 33. Star Performers Music and Dance Thrill and Danger No Humor and clowns No Animal Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  34. 34. Connect with friends Targeted ads Mohammad Albattikhi Twitter: @MAlbattikhi
  35. 35. Healthiest chocolate for kids Mohammad Albattikhi Twitter: @MAlbattikhi
  36. 36. Great place to stay for low price Rent out extra space Mohammad Albattikhi Twitter: @MAlbattikhi
  37. 37. Music Video performance Concerts Mohammad Albattikhi Twitter: @MAlbattikhi
  38. 38. Relevant web search results Targeted Ads (AdWords) Mohammad Albattikhi Twitter: @MAlbattikhi
  39. 39. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Mohammad Albattikhi Twitter: @MAlbattikhi
  40. 40. Safe & easy way to order taxi New way to get customers Mohammad Albattikhi Twitter: @MAlbattikhi
  41. 41. On-demand movies & TV shows Successful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  42. 42. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations
  43. 43. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health
  44. 44. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations
  45. 45. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health
  46. 46. Customer Segment Who are your most important customers, clients, or users? For whom are we creating value? Types of Customer Segments Mass Market Niche Market Segmented Multi-sided Platform Mohammad Albattikhi Twitter: @MAlbattikhi
  47. 47. Free online voice & video calls Cheap long distance calls to regular phones Individuals with Long distance calls Businesses with international relationships Mohammad Albattikhi Twitter: @MAlbattikhi
  48. 48. Per-cup coffee machine Families Medium- size businesses Mohammad Albattikhi Twitter: @MAlbattikhi
  49. 49. Star Performers Music and Dance Thrill and Danger No Humor and clowns Above Average income families No Animal Shows Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi
  50. 50. Connect with friends Targeted ads Internet Users Advertisers (Ad agencies / companies) Mohammad Albattikhi Twitter: @MAlbattikhi
  51. 51. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Mohammad Albattikhi Twitter: @MAlbattikhi
  52. 52. Great place to stay for low price Rent out extra space People w/ extra space to rent Travelers Mohammad Albattikhi Twitter: @MAlbattikhi
  53. 53. Music Video performance Concerts Hip Hop & Pop Music Fans Mohammad Albattikhi Twitter: @MAlbattikhi
  54. 54. Relevant web search results Targeted Ads (AdWords) Internet users Advertisers (Ad agencies / companies) Mohammad Albattikhi Twitter: @MAlbattikhi
  55. 55. Quality Fashion Products Timeless & Modern Status Symbol Special Orders High Income People Mohammad Albattikhi Twitter: @MAlbattikhi
  56. 56. Safe & easy way to order taxi New way to get customers Taxi commuters Taxi drivers Mohammad Albattikhi Twitter: @MAlbattikhi
  57. 57. On-demand movies & TV shows Internet Users TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  58. 58. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Environmen- talists Above avg. income individuals
  59. 59. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Weight and health Conscious Middle and high income individuals Comfortable using technology
  60. 60. Channels Direct Indirect Physical Sales force Stores Virtual Web sales Web sales Mohammad Albattikhi Twitter: @MAlbattikhi
  61. 61. Free online voice & video calls Cheap long distance calls to regular phones Skype.com Individuals with Long distance calls Businesses with international relationships App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  62. 62. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com Mohammad Albattikhi Twitter: @MAlbattikhi
  63. 63. Star Performers Music and Dance Thrill and Danger No Humor and clowns Hotels and Casinos DVD Above Average income families No Animal Shows YouTube Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi
  64. 64. Connect with friends Targeted ads FaceBook.com Internet Users Advertisers (Ad agencies / companies) App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  65. 65. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Grocery stores Mohammad Albattikhi Twitter: @MAlbattikhi
  66. 66. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers Airbnb app Mohammad Albattikhi Twitter: @MAlbattikhi
  67. 67. Music Video performance Concerts Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Mohammad Albattikhi Twitter: @MAlbattikhi
  68. 68. Relevant web search results Targeted Ads (AdWords) Google.com Internet users Advertisers (Ad agencies / companies) Mohammad Albattikhi Twitter: @MAlbattikhi
  69. 69. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Limited number of stores www. Louisvuitton .com High Income People Mohammad Albattikhi Twitter: @MAlbattikhi
  70. 70. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Mohammad Albattikhi Twitter: @MAlbattikhi
  71. 71. On-demand movies & TV shows Netflix.com Internet Users Netflix App TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  72. 72. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals
  73. 73. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores
  74. 74. Customer Relationships Awareness Interest Consideration Purchase Satisfaction Surveys Check-in Calls Loyalty Programs Product Updates Referrals NextSell UpSell Bundling GET GROWKEEP Mohammad Albattikhi Twitter: @MAlbattikhi
  75. 75. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Businesses with international relationships App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  76. 76. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  77. 77. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families No Animal Shows YouTube Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi
  78. 78. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Advertisers (Ad agencies / companies) App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  79. 79. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Grow: Varity of products Mohammad Albattikhi Twitter: @MAlbattikhi
  80. 80. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  81. 81. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Mohammad Albattikhi Twitter: @MAlbattikhi
  82. 82. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Advertisers (Ad agencies / companies) Automation Mohammad Albattikhi Twitter: @MAlbattikhi
  83. 83. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Mohammad Albattikhi Twitter: @MAlbattikhi
  84. 84. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  85. 85. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users Netflix App TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  86. 86. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals
  87. 87. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores
  88. 88. Revenue Stream Methods To Generate Revenue Product/service Sales Brokerage Fee Lending / Renting / Leasing Subscription Fee Usage Fee Advertising Licensing Mohammad Albattikhi Twitter: @MAlbattikhi
  89. 89. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  90. 90. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  91. 91. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Mohammad Albattikhi Twitter: @MAlbattikhi
  92. 92. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  93. 93. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Mohammad Albattikhi Twitter: @MAlbattikhi
  94. 94. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  95. 95. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Mohammad Albattikhi Twitter: @MAlbattikhi
  96. 96. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Mohammad Albattikhi Twitter: @MAlbattikhi
  97. 97. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Mohammad Albattikhi Twitter: @MAlbattikhi
  98. 98. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  99. 99. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Netflix App TV ChannelsSuccessful Shows Licensing Shows Mohammad Albattikhi Twitter: @MAlbattikhi
  100. 100. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car
  101. 101. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories
  102. 102. Business Model Canvas Back Stage Mohammad Albattikhi Twitter: @MAlbattikhi
  103. 103. Key Resources Common Key Resources Physical  Office Space  Supplies Intellectual  Trademarks  Copyrights  Trade Secrets  Patents  Contracts Human  Employees  Mentors  Advisors Financial  Friends  Family  Crowd - funding  Angel Investors  Venture Capital firms Mohammad Albattikhi Twitter: @MAlbattikhi
  104. 104. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  105. 105. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Patent Quality Coffee Brand Mohammad Albattikhi Twitter: @MAlbattikhi
  106. 106. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Mohammad Albattikhi Twitter: @MAlbattikhi
  107. 107. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  108. 108. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Secret recipe Distribution center Mohammad Albattikhi Twitter: @MAlbattikhi
  109. 109. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Base of places announced Platform Brand Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  110. 110. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Brand Band members Mohammad Albattikhi Twitter: @MAlbattikhi
  111. 111. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Data Mohammad Albattikhi Twitter: @MAlbattikhi
  112. 112. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Mohammad Albattikhi Twitter: @MAlbattikhi
  113. 113. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Base of taxi drivers Reputation Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  114. 114. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Netflix App TV ChannelsSuccessful Shows Licensing Shows Copyrights Mohammad Albattikhi Twitter: @MAlbattikhi
  115. 115. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Supercharge infrastructure Patents Human talent
  116. 116. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Engineers Patent
  117. 117. Key Activities What do you need to be able to perform well? Common Key Activities Production Marketing and Sales Platform / Network Management Mohammad Albattikhi Twitter: @MAlbattikhi
  118. 118. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  119. 119. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Mohammad Albattikhi Twitter: @MAlbattikhi
  120. 120. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  121. 121. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  122. 122. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Distribution Marketing Secret recipe Distribution center Mohammad Albattikhi Twitter: @MAlbattikhi
  123. 123. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  124. 124. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Mohammad Albattikhi Twitter: @MAlbattikhi
  125. 125. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Data Mohammad Albattikhi Twitter: @MAlbattikhi
  126. 126. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Mohammad Albattikhi Twitter: @MAlbattikhi
  127. 127. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  128. 128. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Mohammad Albattikhi Twitter: @MAlbattikhi
  129. 129. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent
  130. 130. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent
  131. 131. Key Partners Who will help you deliver? Who are your key suppliers? Motivations To Having Partners Economy of scale Reduction of risk and uncertainty Acquisition of particular resources / activities Mohammad Albattikhi Twitter: @MAlbattikhi
  132. 132. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Telecom Partners Payment providers Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  133. 133. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Machine Manufact- urers Coffee Suppliers Mohammad Albattikhi Twitter: @MAlbattikhi
  134. 134. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development MGM resorts international Disney World YouTube No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  135. 135. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Content Partners e.g. game developers Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  136. 136. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Packaging companies Distribution Marketing Secret recipe Distribution center Ingredients suppliers Mohammad Albattikhi Twitter: @MAlbattikhi
  137. 137. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Payment providers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  138. 138. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Musicians Producers Distribution companies Mohammad Albattikhi Twitter: @MAlbattikhi
  139. 139. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Payment providers Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Google+ YouTube & Google products Data Mohammad Albattikhi Twitter: @MAlbattikhi
  140. 140. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Raw material suppliers No franchise Model agencies Mohammad Albattikhi Twitter: @MAlbattikhi
  141. 141. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Mobile providers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  142. 142. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Movies & Television Studios Payment providers Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Internet service providers Mohammad Albattikhi Twitter: @MAlbattikhi
  143. 143. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent Toyota Battery Manufacturing plants (Panasonic) High Performance Computing GPU Producers
  144. 144. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent Walgreen (balance rewards) Preventure (Employee’s wellness) Apps Compatible w/ Fitbit software
  145. 145. Cost Structure All the costs incurred to operate your business Examples of questions to ask: What are the most important costs? Which key resources are most expensive? Which key activities are most important? Mohammad Albattikhi Twitter: @MAlbattikhi
  146. 146. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Telecom Partners Payment providers Software & Technology Development Labor costs Marketing Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi
  147. 147. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Machine Manufact- urers Coffee Suppliers B2B & B2C Distribution Marketing Production Mohammad Albattikhi Twitter: @MAlbattikhi
  148. 148. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development MGM resorts international Disney World YouTube Production and operation Salaries Training No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  149. 149. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Content Partners e.g. game developers Software & Technology Development Labor costs Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi
  150. 150. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Packaging companies Distribution Marketing Marketing Distribution Production Secret recipe Distribution center Ingredients suppliers Mohammad Albattikhi Twitter: @MAlbattikhi
  151. 151. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Payment providers Insurance Marketing Servers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  152. 152. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Musicians Producers Distribution companies Salaries Marketing and PR Music production cost Mohammad Albattikhi Twitter: @MAlbattikhi
  153. 153. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Payment providers Software & Technology Development Labor costs Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Google+ YouTube & Google products Data Mohammad Albattikhi Twitter: @MAlbattikhi
  154. 154. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Raw material suppliers No franchise Model agencies Production costs Labor costs Logistics costs Marketing Mohammad Albattikhi Twitter: @MAlbattikhi
  155. 155. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Mobile providers Software & Technology Development MarketingServers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi
  156. 156. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Movies & Television Studios Payment providers Movies & shows Licensing Servers and Technology Marketing Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Internet service providers Mohammad Albattikhi Twitter: @MAlbattikhi
  157. 157. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent R&D Marketing Salaries Production Toyota Battery Manufacturing plants (Panasonic) High Performance Computing GPU Producers
  158. 158. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent Walgreen (balance rewards) Preventure (Employee’s wellness) Apps Compatible w/ Fitbit software Production Logistics Marketing R&D
  159. 159. Mohammad Albattikhi Twittter: @MAlbattikhi

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