Business Model Canvas Workshop

1. Business Model Canvas Mohammad Albattikhi @MAlbattikhi

2. How do business people traditionally discuss business models? Mohammad Albattikhi Twitter: @MAlbattikhi

3. Smart People Sitting around a table Mohammad Albattikhi Twitter: @MAlbattikhi

4. BLA BLA BLA.. BLA.. Mohammad Albattikhi Twitter: @MAlbattikhi

5. BLA BLA BLA.. BLA.. ???? ? Mohammad Albattikhi Twitter: @MAlbattikhi

6. BLA BLA BLA.. BLA.. ?? ? ? Mohammad Albattikhi Twitter: @MAlbattikhi

7. Do you know what this phenomena is called? Mohammad Albattikhi Twitter: @MAlbattikhi

8. Mohammad Albattikhi Twitter: @MAlbattikhi

9. Mohammad Albattikhi Twitter: @MAlbattikhi

10. - Steve Blank, entrepreneur & author “No business plan survives the first contact with customers!” Mohammad Albattikhi Twitter: @MAlbattikhi

11. - Mike Tyson, Professional Boxer “Everybody has a plan until they get punched in the face” Mohammad Albattikhi Twitter: @MAlbattikhi

12. - Marshall McLuhan, philosopher “Our age of anxiety is the result of trying to do today’s jobs with yesterday’s tools.” Mohammad Albattikhi Twitter: @MAlbattikhi

13. Business Model Canvas Mohammad Albattikhi Twitter: @MAlbattikhi

14. Build Learn Measure ProductIdeas Data Lean Startup Methodology Mohammad Albattikhi Twitter: @MAlbattikhi

15. Form a Group & Pick a Company Mohammad Albattikhi Twitter: @MAlbattikhi

16. Front StageBack Stage Mohammad Albattikhi Twitter: @MAlbattikhi

17. BMC Value #1 The Business Model Canvas is a visual language that gets us beyond the land of blah blah blah Mohammad Albattikhi Twitter: @MAlbattikhi

18. BMC Value #2 We can use the canvas to map existing models, improve them, and invent new ones Mohammad Albattikhi Twitter: @MAlbattikhi

19. Ground Rules

20. Rule #1 Use sticky notes! Don’t write directly on the canvas Mohammad Albattikhi Twitter: @MAlbattikhi

21. Rule #2 Don’t get stuck with blah blah blah BLA, BLA, BLA … BLA! Mohammad Albattikhi Twitter: @MAlbattikhi

22. Rule #3 Start with any building block Mohammad Albattikhi Twitter: @MAlbattikhi

23. Rule #4 Avoid too much details Mohammad Albattikhi Twitter: @MAlbattikhi

24. Rule #5 Avoid using bullet points • BLA • BLA • BLA • BLA • BLA Mohammad Albattikhi Twitter: @MAlbattikhi

25. Rule #6 Be precise for every building block Mohammad Albattikhi Twitter: @MAlbattikhi

26. Rule #7 Separate different ideas or stories into different canvases Mohammad Albattikhi Twitter: @MAlbattikhi

27. Rule #8 But if you want to keep them together, use color coding Mohammad Albattikhi Twitter: @MAlbattikhi

28. Rule #9 Tell a story Mohammad Albattikhi Twitter: @MAlbattikhi

29. Business Model Canvas Front Stage Mohammad Albattikhi Twitter: @MAlbattikhi

30. Value Proposition What are you building? What pain are we solving? What gain is our customer getting? What is the compelling reason for customer to buy? Mohammad Albattikhi Twitter: @MAlbattikhi

31. Free online voice & video calls Cheap long distance calls to regular phones Mohammad Albattikhi Twitter: @MAlbattikhi

32. Per-cup coffee machine Mohammad Albattikhi Twitter: @MAlbattikhi

33. Star Performers Music and Dance Thrill and Danger No Humor and clowns No Animal Shows Mohammad Albattikhi Twitter: @MAlbattikhi

34. Connect with friends Targeted ads Mohammad Albattikhi Twitter: @MAlbattikhi

35. Healthiest chocolate for kids Mohammad Albattikhi Twitter: @MAlbattikhi

36. Great place to stay for low price Rent out extra space Mohammad Albattikhi Twitter: @MAlbattikhi

37. Music Video performance Concerts Mohammad Albattikhi Twitter: @MAlbattikhi

38. Relevant web search results Targeted Ads (AdWords) Mohammad Albattikhi Twitter: @MAlbattikhi

39. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Mohammad Albattikhi Twitter: @MAlbattikhi

40. Safe & easy way to order taxi New way to get customers Mohammad Albattikhi Twitter: @MAlbattikhi

41. On-demand movies & TV shows Successful Shows Mohammad Albattikhi Twitter: @MAlbattikhi

42. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations

43. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health

44. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations

45. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health

46. Customer Segment Who are your most important customers, clients, or users? For whom are we creating value? Types of Customer Segments Mass Market Niche Market Segmented Multi-sided Platform Mohammad Albattikhi Twitter: @MAlbattikhi

47. Free online voice & video calls Cheap long distance calls to regular phones Individuals with Long distance calls Businesses with international relationships Mohammad Albattikhi Twitter: @MAlbattikhi

48. Per-cup coffee machine Families Medium- size businesses Mohammad Albattikhi Twitter: @MAlbattikhi

49. Star Performers Music and Dance Thrill and Danger No Humor and clowns Above Average income families No Animal Shows Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi

50. Connect with friends Targeted ads Internet Users Advertisers (Ad agencies / companies) Mohammad Albattikhi Twitter: @MAlbattikhi

51. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Mohammad Albattikhi Twitter: @MAlbattikhi

52. Great place to stay for low price Rent out extra space People w/ extra space to rent Travelers Mohammad Albattikhi Twitter: @MAlbattikhi

53. Music Video performance Concerts Hip Hop & Pop Music Fans Mohammad Albattikhi Twitter: @MAlbattikhi

54. Relevant web search results Targeted Ads (AdWords) Internet users Advertisers (Ad agencies / companies) Mohammad Albattikhi Twitter: @MAlbattikhi

55. Quality Fashion Products Timeless & Modern Status Symbol Special Orders High Income People Mohammad Albattikhi Twitter: @MAlbattikhi

56. Safe & easy way to order taxi New way to get customers Taxi commuters Taxi drivers Mohammad Albattikhi Twitter: @MAlbattikhi

57. On-demand movies & TV shows Internet Users TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi

58. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Environmen- talists Above avg. income individuals

59. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Weight and health Conscious Middle and high income individuals Comfortable using technology

60. Channels Direct Indirect Physical Sales force Stores Virtual Web sales Web sales Mohammad Albattikhi Twitter: @MAlbattikhi

61. Free online voice & video calls Cheap long distance calls to regular phones Skype.com Individuals with Long distance calls Businesses with international relationships App Store Mohammad Albattikhi Twitter: @MAlbattikhi

62. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com Mohammad Albattikhi Twitter: @MAlbattikhi

63. Star Performers Music and Dance Thrill and Danger No Humor and clowns Hotels and Casinos DVD Above Average income families No Animal Shows YouTube Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi

64. Connect with friends Targeted ads FaceBook.com Internet Users Advertisers (Ad agencies / companies) App Store Mohammad Albattikhi Twitter: @MAlbattikhi

65. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Grocery stores Mohammad Albattikhi Twitter: @MAlbattikhi

66. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers Airbnb app Mohammad Albattikhi Twitter: @MAlbattikhi

67. Music Video performance Concerts Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Mohammad Albattikhi Twitter: @MAlbattikhi

68. Relevant web search results Targeted Ads (AdWords) Google.com Internet users Advertisers (Ad agencies / companies) Mohammad Albattikhi Twitter: @MAlbattikhi

69. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Limited number of stores www. Louisvuitton .com High Income People Mohammad Albattikhi Twitter: @MAlbattikhi

70. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Mohammad Albattikhi Twitter: @MAlbattikhi

71. On-demand movies & TV shows Netflix.com Internet Users Netflix App TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi

72. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals

73. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores

74. Customer Relationships Awareness Interest Consideration Purchase Satisfaction Surveys Check-in Calls Loyalty Programs Product Updates Referrals NextSell UpSell Bundling GET GROWKEEP Mohammad Albattikhi Twitter: @MAlbattikhi

75. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Businesses with international relationships App Store Mohammad Albattikhi Twitter: @MAlbattikhi

76. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

77. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families No Animal Shows YouTube Theater and Opera` visitors Individuals with average income Mohammad Albattikhi Twitter: @MAlbattikhi

78. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Advertisers (Ad agencies / companies) App Store Mohammad Albattikhi Twitter: @MAlbattikhi

79. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Grow: Varity of products Mohammad Albattikhi Twitter: @MAlbattikhi

80. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

81. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Mohammad Albattikhi Twitter: @MAlbattikhi

82. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Advertisers (Ad agencies / companies) Automation Mohammad Albattikhi Twitter: @MAlbattikhi

83. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Mohammad Albattikhi Twitter: @MAlbattikhi

84. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

85. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users Netflix App TV ChannelsSuccessful Shows Mohammad Albattikhi Twitter: @MAlbattikhi

86. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals

87. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores

88. Revenue Stream Methods To Generate Revenue Product/service Sales Brokerage Fee Lending / Renting / Leasing Subscription Fee Usage Fee Advertising Licensing Mohammad Albattikhi Twitter: @MAlbattikhi

89. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi

90. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

91. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Mohammad Albattikhi Twitter: @MAlbattikhi

92. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Mohammad Albattikhi Twitter: @MAlbattikhi

93. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Mohammad Albattikhi Twitter: @MAlbattikhi

94. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

95. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Mohammad Albattikhi Twitter: @MAlbattikhi

96. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Mohammad Albattikhi Twitter: @MAlbattikhi

97. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Mohammad Albattikhi Twitter: @MAlbattikhi

98. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

99. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Netflix App TV ChannelsSuccessful Shows Licensing Shows Mohammad Albattikhi Twitter: @MAlbattikhi

100. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car

101. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories

102. Business Model Canvas Back Stage Mohammad Albattikhi Twitter: @MAlbattikhi

103. Key Resources Common Key Resources Physical  Office Space  Supplies Intellectual  Trademarks  Copyrights  Trade Secrets  Patents  Contracts Human  Employees  Mentors  Advisors Financial  Friends  Family  Crowd - funding  Angel Investors  Venture Capital firms Mohammad Albattikhi Twitter: @MAlbattikhi

104. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi

105. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Patent Quality Coffee Brand Mohammad Albattikhi Twitter: @MAlbattikhi

106. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Mohammad Albattikhi Twitter: @MAlbattikhi

107. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi

108. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Secret recipe Distribution center Mohammad Albattikhi Twitter: @MAlbattikhi

109. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Base of places announced Platform Brand Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

110. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Brand Band members Mohammad Albattikhi Twitter: @MAlbattikhi

111. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Data Mohammad Albattikhi Twitter: @MAlbattikhi

112. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Mohammad Albattikhi Twitter: @MAlbattikhi

113. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Base of taxi drivers Reputation Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

114. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Netflix App TV ChannelsSuccessful Shows Licensing Shows Copyrights Mohammad Albattikhi Twitter: @MAlbattikhi

115. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Supercharge infrastructure Patents Human talent

116. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Engineers Patent

117. Key Activities What do you need to be able to perform well? Common Key Activities Production Marketing and Sales Platform / Network Management Mohammad Albattikhi Twitter: @MAlbattikhi

118. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi

119. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Mohammad Albattikhi Twitter: @MAlbattikhi

120. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Mohammad Albattikhi Twitter: @MAlbattikhi

121. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi

122. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Distribution Marketing Secret recipe Distribution center Mohammad Albattikhi Twitter: @MAlbattikhi

123. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

124. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Mohammad Albattikhi Twitter: @MAlbattikhi

125. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Data Mohammad Albattikhi Twitter: @MAlbattikhi

126. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Mohammad Albattikhi Twitter: @MAlbattikhi

127. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

128. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Mohammad Albattikhi Twitter: @MAlbattikhi

129. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent

130. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent

131. Key Partners Who will help you deliver? Who are your key suppliers? Motivations To Having Partners Economy of scale Reduction of risk and uncertainty Acquisition of particular resources / activities Mohammad Albattikhi Twitter: @MAlbattikhi

132. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Telecom Partners Payment providers Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi

133. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Machine Manufact- urers Coffee Suppliers Mohammad Albattikhi Twitter: @MAlbattikhi

134. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development MGM resorts international Disney World YouTube No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Mohammad Albattikhi Twitter: @MAlbattikhi

135. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Content Partners e.g. game developers Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi

136. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Packaging companies Distribution Marketing Secret recipe Distribution center Ingredients suppliers Mohammad Albattikhi Twitter: @MAlbattikhi

137. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Payment providers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

138. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Musicians Producers Distribution companies Mohammad Albattikhi Twitter: @MAlbattikhi

139. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Payment providers Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Google+ YouTube & Google products Data Mohammad Albattikhi Twitter: @MAlbattikhi

140. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Raw material suppliers No franchise Model agencies Mohammad Albattikhi Twitter: @MAlbattikhi

141. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Mobile providers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

142. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Movies & Television Studios Payment providers Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Internet service providers Mohammad Albattikhi Twitter: @MAlbattikhi

143. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent Toyota Battery Manufacturing plants (Panasonic) High Performance Computing GPU Producers

144. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent Walgreen (balance rewards) Preventure (Employee’s wellness) Apps Compatible w/ Fitbit software

145. Cost Structure All the costs incurred to operate your business Examples of questions to ask: What are the most important costs? Which key resources are most expensive? Which key activities are most important? Mohammad Albattikhi Twitter: @MAlbattikhi

146. Free online voice & video calls Cheap long distance calls to regular phones Get: Marketing Campaigns Keep: Free good quality calls Grow: Word of Mouth Skype.com Individuals with Long distance calls Free basic account Pre-paid calls to regular phones Software Technology Brand Software Development Marketing Customer service Telecom Partners Payment providers Software & Technology Development Labor costs Marketing Businesses with international relationships Subscription for multiusers & business App Store Mohammad Albattikhi Twitter: @MAlbattikhi

147. Per-cup coffee machine Families Medium- size businesses Retail Nespresso stores Nespresso. com 1 x Machine Repetitive Pod sale Get: In-stores tasting bar Keep: Acquire & lock-in Grow: Word of Mouth Distribution Marketing Production Patent Quality Coffee Brand Machine Manufact- urers Coffee Suppliers B2B & B2C Distribution Marketing Production Mohammad Albattikhi Twitter: @MAlbattikhi

148. Star Performers Music and Dance Thrill and Danger No Humor and clowns Get: Marketing Campaigns Keep: Amazing customer experience Grow: Word of Mouth Hotels and Casinos DVD Above Average income families Circus show tickets Branded Apparel Performers Technology and sound Unique Show Development MGM resorts international Disney World YouTube Production and operation Salaries Training No Animal Shows YouTube Theater and Opera` visitors Individuals with average income YouTube Ada DVD Sales Marketing Marketing Mohammad Albattikhi Twitter: @MAlbattikhi

149. Connect with friends Targeted ads Get: Started with Universities Keep: High switching cost Grow: Word of Mouth FaceBook.com Internet Users Free user accounts Software Technology Brand Platform Development Data-center Operations Management Content Partners e.g. game developers Software & Technology Development Labor costs Advertisers (Ad agencies / companies) Per-click Ads revenue Per 1000 impressions Ads revenue App Store Data Mohammad Albattikhi Twitter: @MAlbattikhi

150. Parents with Kids 3 – 10 years old Healthiest chocolate for kids Get: TV Ads Keep: Print kids name on wrapper Grocery stores Per-unit sale Bulk Sales Grow: Varity of products Packaging companies Distribution Marketing Marketing Distribution Production Secret recipe Distribution center Ingredients suppliers Mohammad Albattikhi Twitter: @MAlbattikhi

151. Great place to stay for low price Rent out extra space Airbnb.com People w/ extra space to rent Travelers 6% - 12% of booking fee 3% of successful booking Platform development Community management Marketing Base of places announced Platform Brand Payment providers Insurance Marketing Servers Airbnb app Get: Marketing Campaigns Keep: Rating and insurance coverage Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

152. Music Video performance Concerts Media & Social Media Hip Hop & Pop Music Fans Radio Sations Online (iTunes) Blackeyed- peas.com Events Licensing to TV and Radio Stations Concerts Merchandise Song Writing Singing and performing Brand Band members Musicians Producers Distribution companies Salaries Marketing and PR Music production cost Mohammad Albattikhi Twitter: @MAlbattikhi

153. Relevant web search results Targeted Ads (AdWords) Automation Google.com Internet users Free Search Per-click Ads revenue Software Technology Brand Software Development Manage IT infrastructure Payment providers Software & Technology Development Labor costs Advertisers (Ad agencies / companies) Per 1000 impressions Ads revenue Automation Google+ YouTube & Google products Data Mohammad Albattikhi Twitter: @MAlbattikhi

154. Quality Fashion Products Timeless & Modern Status Symbol Special Orders Get: Native Ads & Fashion Shows Keep: Life Time Free RepairsGrow: Word of Mouth Limited number of stores www. Louisvuitton .com High Income People Sales of goods Products never go in sale Know-how Designers Material Globalized Production Marketing Fighting Counterfeit Products Raw material suppliers No franchise Model agencies Production costs Labor costs Logistics costs Marketing Mohammad Albattikhi Twitter: @MAlbattikhi

155. Safe & easy way to order taxi New way to get customers Easy Taxi App Taxi commuters Taxi drivers Free Per ride payment Monthly subscription Taxi drivers acquisition Platform development Taxi monitoring Base of taxi drivers Reputation Mobile providers Software & Technology Development MarketingServers Get: Social Media Marketing Keep: Self-service / rating Grow: Word of Mouth Mohammad Albattikhi Twitter: @MAlbattikhi

156. On-demand movies & TV shows Get: Marketing Campaigns Keep: High-Quality video streaming Grow: Word of Mouth Netflix.com Internet Users $9.99 per month Software Technology Brand Advertising Content Renewal Content Licensing Movies & Television Studios Payment providers Movies & shows Licensing Servers and Technology Marketing Netflix App TV ChannelsSuccessful Shows Licensing Shows TV Shows Production Copyrights Internet service providers Mohammad Albattikhi Twitter: @MAlbattikhi

157. Mohammad Albattikhi Twitter: @MAlbattikhi Environment Friendly car Car Customization Different Battery Options Free charging at SuperCharger Stations Direct Distributions (Tesla Stores) Tesla’s Website Environmen- talists Above avg. income individuals Get: Participate in Public events Get: Free Test Drives Keep: High customer satisfactions Grow: Private Drive party and referals Sale of Car Manage SuperCharge Startions Car production and Manufacturing R&D Supercharge infrastructure Patents Human talent R&D Marketing Salaries Production Toyota Battery Manufacturing plants (Panasonic) High Performance Computing GPU Producers

158. Mohammad Albattikhi Twitter: @MAlbattikhi GPS, elevation and heart rate tracker Wireless Auto-syncing Personalized health info Advices Motivate users to improve their health Get: Free app trial Keep: 45-day return policy Keep: 1 year warranty Grow: Word of mouth Weight and health Conscious Middle and high income individuals Comfortable using technology Sports equipment stores App stores Different model FitBit Devices $50/YR subscription Accessories Production of hardware R&D Engineers Patent Walgreen (balance rewards) Preventure (Employee’s wellness) Apps Compatible w/ Fitbit software Production Logistics Marketing R&D

159. Mohammad Albattikhi Twittter: @MAlbattikhi

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