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Hero motocorp

Segment: Young boys looking for fast sporty bikes for Indian roads.

Target Group: Young boys in the age 18-30 middle class.


Single- Segment Concentration (Mahindra &Mahindra)

Selective Specialization (P&G)

Product Specialization (Hero Motocorp)

Market Specialization (Hasee)

Full Market Coverage (Microsoft)

Market Segmentation
Target Market
Celebrity Endorsement
Branding
Combination of Strategies
Results of Effective Marketing

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Hero motocorp

  1. 1. Hero Moto Corp World’s Largest* Two Wheeler Manufacturer *intermsofunitvolumesalesinacalendaryear
  2. 2. Marketing Strategies • Segment: Young boys looking for fast sporty bikes for Indian roads. • Target Group: Young boys in the age 18-30 middle class.
  3. 3. Market Targeting • Single- Segment Concentration (Mahindra &Mahindra) • Selective Specialization (P&G) • Product Specialization (Hero Motocorp) • Market Specialization (Hasee) • Full Market Coverage (Microsoft)
  4. 4. Sport Sponsorships
  5. 5. Celebrity Endorsement
  6. 6. Branding
  7. 7. Combo of Celeb Endorsement and Branding
  8. 8. Result of Effective Marketing Strategies FY14 – Hero Motocorp covers 52% of Market Share
  9. 9. Topics Discussed • Market Segmentation • Target Market • Celebrity Endorsement • Branding • Combination of Strategies • Results of Effective Marketing

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