Segment: Young boys looking for fast sporty bikes for Indian roads.
Target Group: Young boys in the age 18-30 middle class.
Single- Segment Concentration (Mahindra &Mahindra)
Selective Specialization (P&G)
Product Specialization (Hero Motocorp)
Market Specialization (Hasee)
Full Market Coverage (Microsoft)
Combination of Strategies
Results of Effective Marketing