1.
Future Technology &
Advertising
Mohamed Sharique. V

2.
The Past Remains The Past
• Advertising
• Online advertising
• “The very first e-advertising that took
place was through e-mail.”- however it
became known as “spam” and got
filtered out.
• “Display ads, or banners, entered the
scene and at the time, people actually
clicked them. Some companies
reported 44% click through rates,
compared to today’s average of 0.2-
0.3%.”- People became “banner blind”.
• So what was next in-line?

3.
The Present is the Key to the
Past
• Search ads and Social
Media ads
• People are starting to
notice those too and not
really enjoy them when
they are not 100% relevant
• Some smart guys hide the
ads, and then we try to find
them.

4.
The Future is Where Data Content
and Tech Collide
• Over the next 10 years, discovery
technology will begin answering
these questions with increasing
sophistication and accuracy.
• Users will expect engaging,
personalized digital experiences.
• “Desktops will only be found in
museums while over 90 per cent
of Web browsing will take place
on mobile devices.”
• Wearables and connected
appliances will be everywhere.

5.
Adtile Motion Ads
• Not hiding the ads.
• Fun, engaging and actually interesting.
• Modern approach.
• The world is going mobile
• Ads can take use of built-in GPS, gyroscope, motion
coprocessor, accelerometer, compass, motions,
gestures and more.

6.
Fun Facts & Predictions
• Gartner predicts that Mobile
advertising is the next big
thing.
• Today, around $13.1 billion
are spent on mobile ads a
year
• By 2017 it is predicted to
reach $42 billion.

7.
Word Of Mouth
• According to Nils Forsblom, the CEO and
founder of Adtile Technologies
“advertising was meant to capture a
persons imagination. The very best ads
are very emotional and funny. If you
make advertisements that one can relate
to, that changes the ads. People will
allow it.”
• “Mobile is so different because it is such
a private venue. I will not find one user
on this planet who would use a mobile
phone to see ads. It has to be a seamless
extension of the application to work and
it has to provide value for the user. If it
does that, it also does not hijack the app.
It does not give me five different
messages, it gives me one message. It is
actually asking me to do something.”

8.
This is the F U T U R E
• ImagesIntroducing Adtile Motion Ads.mp4