WSI AdConnect

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WSI AdConnect

  1. 1. WSI AdConnect Unleash The Power of Online Advertising
  2. 2. Your Time is Valuable ©2012 WSI. All rights reserved.
  3. 3. The Evolution of MediaMedia Consumption 10 Years Ago Today 5 Years From Now Offline Media Online Media
  4. 4. The way we do businessBuildPresenceAcquireCustomersRetainCustomersManageReputation 10 Years Ago Today 5 Years From Now
  5. 5. WSI ADCONNECT COVERS THE TOP 3 ONLINE ADVERTISING CHANNELS
  6. 6. Media Usage ©2012 WSI. All rights reserved.
  7. 7. Internet Penetration ©2012 WSI. All rights reserved.
  8. 8. Consumers are spending more time online40% Media Time Offline 60% Media Time Online CPM $5 - $38* CPM $.50 - $20 ©2012 WSI. All rights reserved.
  9. 9. Media UsageOnline 60%Offline 40% ©2012 WSI. All rights reserved.
  10. 10. The Top 3 Online Channels 1 2 SEARCH DISPLAY 3 SOCIAL
  11. 11. 1 SEARCHWe start the online journey with Search Engines
  12. 12. Keyword Phrase Search Ads (SEM) Organic Results (SEO)
  13. 13. Organic vs. Search Ads ©2012 WSI. All rights reserved.
  14. 14. Your Customers Searching for YouOver 200,000,000 Search is the #1 resource Over 80% of localpeople searching online used by consumers looking searchers follow up for a local business offline via a phone call or in-store visit “shop online, buy offline” ©2012 WSI. All rights reserved.
  15. 15. Who is Searching for You? your product or serviceAre you capturing all the local consumers searching for your services? ©2012 WSI. All rights reserved.
  16. 16. How Search Works? ©2012 WSI. All rights reserved.
  17. 17. Keyword Strategy Awareness Keywords Topics related to your business categoryAWARENESS Example: “Antivirus” Research Keywords Information about your types of products & servicesRESEARCH Example: “Best antivirus 2012” Buying Keywords BUYING Specific brand names, products, or services Example: “buy antivirus online” ©2012 WSI. All rights reserved.
  18. 18. 2 DISPLAYWe spend 95% online surfing websites
  19. 19. How Display Works?Browses popular Click on display Visits the fashion site advertisement advertiser (bridal) website ©2012 WSI. All rights reserved.
  20. 20. Reach Customer as they Browse ©2012 WSI. All rights reserved.
  21. 21. Reach the Right Customer Display Awareness Consumers browsing news, entertainment, & lifestyle sitesAWARENESS Display Targeting Consumers browsing targeted websites Display Behavioral Consumers who have indicated interestINTEREST in your products or services based on their browsing behaviors Search RetargetingINTENT Consumers who have shown intent to buy your types of products or services by searching for a related term Site RetargetingCONSIDERATION Consumers who have considered your business by visiting your website ©2012 WSI. All rights reserved.
  22. 22. Anatomy of Display Ads Dubai ©2012 WSI. All rights reserved.
  23. 23. Eye-Catching Banners in Dubaiin Dubai • Create the best ad that fits your brand and message in Dubai • Can be static or animated • Needs a strong call-to-action ©2012 WSI. All rights reserved.
  24. 24. Engagement-based Optimization1Identifies mediathat drives response 2 Reallocates budget based on behavior 3 Improves results Low Response Before Month 1 Spent: 8,000 AED Low High Impressions: 1,094,548 Response Response Sites Sites CPM: 7.4 AED Visits: 2,203 Customers: 15 High Response After Month 4 Low Response Spent: 8,000 AED Sites Impressions: 1,289,241 CPM: 6.2 AED High Response Visits: 3,107 Sites Customers: 30 ©2012 WSI. All rights reserved.
  25. 25. Advanced Targeting ©2012 WSI. All rights reserved.
  26. 26. Display + Search ©2012 WSI. All rights reserved.
  27. 27. 3 SOCIALSocial media has the most precise targeting
  28. 28. Online TimeDid you know 25% ofonline TIME is spent on Facebook!
  29. 29. The Power of Social Ads ©2012 WSI. All rights reserved.
  30. 30. Facebook Ads ©2012 WSI. All rights reserved.
  31. 31. Extreme Targeting Example: Possible adAudience targeting for a Dubai wedding planner45,200 people who live in the United Arab Emirates who live within 50 kilometers of Dubai who are female who are in the category Engaged (6 months) or the category Engaged (1 year) ©2012 WSI. All rights reserved.
  32. 32. Social Sponsored Ads ©2012 WSI. All rights reserved.
  33. 33. LinkedIn Ads ©2012 WSI. All rights reserved.
  34. 34. RETARGETING Getting the Maximum Results1 + 2 + 3
  35. 35. How Retargeting Works?Search Retargeting Partner Site Consumer clicks on a Consumer enters a partner site & the Leading ad 888-555-5432 search term related technology identifies networks including: to your business them by the search Your Website & thousands more Your term ad …And over 20 more 888-555-5432 Consumer surfs the A site in the Web and network recognizes the Consumer clicks Your Website visits a site in consumer & displays on ad, visits your website, Site Retargeting 888-555-5432 Advertising network your retargeting ad and contacts you Your Website The technology Consumer visits your captures & 90% of the online world website remembers the site Access to over 6 billion impressions per day reaching visit 90% of the online audience ©2012 WSI. All rights reserved.
  36. 36. Re-Targeting Consumer Through Internet Display your adsConsumer visits your cookie to retargetingsearches and website and technology the candidates as theyclick on your sees what you visitor is tagged browse the webSearch Ads offer as a “retargeting” to bring them candidate back to your site ©2012 WSI. All rights reserved.
  37. 37. Site Retargeting – Staying top-of-Mind Search News Display Entertainment Radio 888-555-5432You get prospects to your Your Website Bring them back via retargeting site via advertising Newspaper Sports Direct Lifestyle Social Media ...and more ...and more ©2012 WSI. All rights reserved.
  38. 38. Search + Site Retargeting Search Retargeting Site Retargeting Kitchen remodelTop-of-mind awareness with consumers Top-of-mind awareness withwho have searched consumers who have recentlyfor business-related keywords visited your website ©2012 WSI. All rights reserved.
  39. 39. Why Retargeting? ©2012 WSI. All rights reserved.
  40. 40. MAKING IT HAPPEN ©2012 WSI. All rights reserved.
  41. 41. The Domino Effect• Not getting enough customers• Affecting the business results• Delaying your success ©2012 WSI. All rights reserved.
  42. 42. How many customers you need? ©2012 WSI. All rights reserved.
  43. 43. The Buying Funnel Display & Social Search ©2012 WSI. All rights reserved.
  44. 44. Conversions ©2012 WSI. All rights reserved.
  45. 45. Lifetime Customer Value ©2012 WSI. All rights reserved.
  46. 46. ExerciseAvg. sale per customer 1,000 AEDAvg. repeat sales/year 4 x 1,000 = 4,000 AEDAvg. years as customer 5 x 4,000 = 20,000 AEDSpecial one-time purchases 4,000 AEDLifetime customer sales 24,000 AEDAvg. value of referrals 1 x 24,000 = 24,000 AEDTotal lifetime customer sales 48,000 AEDGross profit margin 30%Lifetime customer value 14,400 AEDMonthly online budget 14,400 AEDCustomers to break even 1
  47. 47. Who Needs to be Involved? ©2012 WSI. All rights reserved.
  48. 48. Success Process Text & Display Ads ©2012 WSI. All rights reserved.
  49. 49. Avoid Death by Procrastination ©2012 WSI. All rights reserved.
  50. 50. Let’s Recap ©2012 WSI. All rights reserved.
  51. 51. The Top Online Channels 1 2SEARCH DISPLAY 3 SOCIAL
  52. 52. THANK YOU
  53. 53. The World’s Largest Digital Marketing Agency Global Knowledge. Local Results.1000+ Offices Worldwide Industry Recognition80+ Countries #1 Internet AgencyFounded in 1995 Top 100 Fastest Growing CompaniesBased in Toronto, CanadaRegional Office in DubaiSince 2004www.thinkwsinet.com
  54. 54. We have helped 100’s of clients from all industries…Automotive InsuranceBanking ManufacturingConsumer MediaEducation OnlineEnergy Real EstateOil and Gas ReligionFast-Moving Consumer Goods (FMCG) RetailFinancial (Finance) TechnologyFood and beverage TelecommunicationsGovernment TransportationHealthcare Travel& More… & More…
  55. 55. Some of our international clients
  56. 56. Some of Our WSI Clients Locally in the UAE
  57. 57. THANK YOU

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