Mogreet APIs:SMS, MMS, & More
Meet Mogreet!• Nation’s leading distributor of text  messaging and video transcoding• Based in Venice, founded in 2006• Te...
What is SMS Text Messaging?• Short Message Service   – 160 character text message   – 20% of text used for legal copy• Ubi...
What is MMS Text Messaging?• Multimedia Message Service   – Unlimited text with images, audio, and     video• Accessible  ...
Mogreet APIs• Work with   –   Mobile applications   –   Web based applications   –   Social media applications   –   Back-...
Messaging API (only 1¢!)• Only $0.01 to send (SMS) or add  video, audio or photos (MMS)• Send and receive messages in  rea...
What Can I Do with SMS/MMS?•   News alerts•   Reminders (calendar, medications, etc)•   Coupon delivery•   Sweepstakes•   ...
How it Works!• Example A: keyword + shortcode     – Drive adoption by promoting       everywhere     – Provide incentives ...
MMS Multimedia SpecsImages• Excellent quality @ 640x480• Zoom in and read the small print   – Coupons, flipbooks, logosAud...
Video Transcoding API• Easily ingest and transcode video  with highest quality output possible• Delivers the best content ...
Customize with Data, Data, Data• Mogreet’s data API provides  mobile subscriber data• Create stronger programming  with mo...
Sample API requests•    Ingest Image/Video•    Json Response{"response": {       "code": "1",       "status": "success",  ...
Hack With Us!• Try Mogreet’s APIs today!• Did we mention the free $25  credit?• developer.mogreet.com• Questions? Just ask...
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Mogreet Messaging and Video API Overview

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Looking to learn more about Mogreet's APIs? This deck is a perfect overview of Mogreet's SMS, MMS and video transcoding APIs. Did we mention the free $25 credit you get when you sign up at https://developer.mogreet.com? Try our APIs today!

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  • What is SMSWho uses SMS or Why use SMS: Because all phones accept itConsumers know how to use it And it has naturally high open rates
  • What is MMSWhat can be included – photos! Audio! Video!Mogreet ensures dynamic video resolutionMMS is accessibleMMS gives a fully branded experienceMMS drives action faster than SMS
  • Talk about how imagery drives usageNot every carrier is the same, you have to work with each, Mogreet doesWhat are keywords?What is Mobile Originated messaging?What are shortcodes
  • What can you do with SMS or MMS? Anything!News alerts and remindersWeb send to mobile – overview CHCoupons or content deliveryInteractive programming like surveysMashups
  • SMS and MMS is permissions based marketing – you need users to opt-in to your program. The more people in your mobile database, the higher your overall ROIIncentives drive opt-insJoining is easy (and so is opting out!)Good content = lower opt-outs
  • Overview of specs
  • Mogreet has complete data services that allows you to gain insights into your mobile subscribers. List out types of data you can get
  • Mogreet Messaging and Video API Overview

    1. 1. Mogreet APIs:SMS, MMS, & More
    2. 2. Meet Mogreet!• Nation’s leading distributor of text messaging and video transcoding• Based in Venice, founded in 2006• Technology initially built to distribute video greeting cards to all phones/carriers• Platform was extended to text and multimedia messaging• Opened access to high quality video transcoding and message distribution to all developers in 2012
    3. 3. What is SMS Text Messaging?• Short Message Service – 160 character text message – 20% of text used for legal copy• Ubiquitous – Over 98% of mobile phones support SMS/MMS – 74% of all Americans have sent or received a text message• Cause Immediate Action – Text messages opened on average of 3 minutes within receipt
    4. 4. What is MMS Text Messaging?• Multimedia Message Service – Unlimited text with images, audio, and video• Accessible – 98% of all mobile phones can receive MMS messaging• High Engagement/Response Rate – MMS drives 10x engagement than email• 300-850 kB message• Dynamic video resolution by handset
    5. 5. Mogreet APIs• Work with – Mobile applications – Web based applications – Social media applications – Back-end enterprise services• Include a $25 credit upon registration• Inexpensive, pay-as-you-go pricing• No monthly fees or minimum charges• Easy credit card billing• No contracts required• Available now at https://developer.mogreet.com
    6. 6. Messaging API (only 1¢!)• Only $0.01 to send (SMS) or add video, audio or photos (MMS)• Send and receive messages in real-time• Works on all major carriers• Reserve your own keywords• Shared short codes available keyword short code
    7. 7. What Can I Do with SMS/MMS?• News alerts• Reminders (calendar, medications, etc)• Coupon delivery• Sweepstakes• Shipping alerts• URL and information sharing• Event notifications• Voting and polling• Surveys• Share web content to mobile – Charlotte Russe• Mashups – Stachify: Face.com APIs + Mogreet’s API – moTube: Youtube.com APIs + Mogreet’s API
    8. 8. How it Works!• Example A: keyword + shortcode – Drive adoption by promoting everywhere – Provide incentives to increase opt-ins – Consider engaging questions to drive 2-way messaging – Example: Text CNN + photo to 343434• Example B: Opt-in web forms – Collect mobile numbers via web form – Send users personalized messages and alerts• Text messaging is permissions based. Users opt out by texting STOP to your keyword and shortcode
    9. 9. MMS Multimedia SpecsImages• Excellent quality @ 640x480• Zoom in and read the small print – Coupons, flipbooks, logosAudio• 3-6 minutes @ 16-32kbps• 15 minute @ 5kbps. – Podcasts, audio clipsVideo• Video: 30-40 sec high quality 320x240 @ 160 kbps – Outtakes, original content
    10. 10. Video Transcoding API• Easily ingest and transcode video with highest quality output possible• Delivers the best content playback across all phones• Content storage included• Smart URL ensures perfect playback – http://m.mogreet.com/oc/itzh7avdz
    11. 11. Customize with Data, Data, Data• Mogreet’s data API provides mobile subscriber data• Create stronger programming with mobile database subscriber data• Gain insights into device capabilities such as carrier, handset, OS and user phone capabilities• Check user status (Opt In/Out)• Retrieve user activity
    12. 12. Sample API requests• Ingest Image/Video• Json Response{"response": { "code": "1", "status": "success", "message": "media correctly uploaded", "media": { "name": "CatsVideo", "content_id": "191803", "smart_url": http://m.mogreet.com/oc/itzh7avdz } }}• Send MMS
    13. 13. Hack With Us!• Try Mogreet’s APIs today!• Did we mention the free $25 credit?• developer.mogreet.com• Questions? Just ask Daniel! daniel@mogreet.com @danielyanisse

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