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hanks to brands and companies constantly targeting customers on social media, and the myriad of emerging brand touch points, the average customer must now interact on average 12 times before considering purchase.
12 times. In the average consideration cycle, a new fan will need to see your brand in 12 unique scenarios before they will consider purchase.
So you have your Facebook page, Twitter, and you have your Pinterest page. You follow social media and trending platforms, quickly setting up pages on new sites, adapting your social plans when new platforms or trends emerge. And yet, you are nowhere near the 12 points of interaction. So what are you missing? Why aren’t customers flocking to you?
It may just be your platform.