Unleashing the       Entrepreneurial Spirit    - An entrepreneurship education program created to inspire    entrepreneurs...
ContentEntrepreneurship education...................................................................................2Entre...
• Training context    • Training concept    • Training module specifications    • Training event description    • Inspirat...
• Involves participants in problem-solving in real-world situations, possibly in         teams      • Encourages participa...
• www.dynamicbusinessplan.com which delivers the entrepreneurship          education material    The training must:       ...
Training module specificationsThe training concept: Unleashing the Entrepreneurial Spirit consists of the followingeight t...
     Title:              2. Develop/adapt idea from which business will be created    Performance goal:   The participants...
Main content:       Establishing budget                        Operating budget:                        • Turn over / sale...
                               7. Lecture on presentation skills    Title:    Performance goal:    Students should acquire...
Inspiration to Problem Based LearningIf you want to use the entrepreneurship education programme Unleashing theEntrepreneu...
simplified versions of real world problems to progressively add components. Thisprogression of compellability and fading o...
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Description of the entrepreneurship training program: Unleashing the Entrepreneurial Spirit.

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Description of the entrepreneurship training program: Unleashing the Entrepreneurial Spirit.

  1. 1. Unleashing the Entrepreneurial Spirit - An entrepreneurship education program created to inspire entrepreneurship educators around the world “Throughout the world, student interest in entrepreneurship as a career choice is growing while interest in traditional professional employment in big business is gradually declining. Empirical research has shown that the presence of entrepreneurship education programs and a positive image of entrepreneurs within the university are both incentives for participants to choose an entrepreneurial career.” Professor in Entrepreneurship Alain Fayolle, EMLYON Business School, 2005 1  www.facebook.com/pages/UnleashingEntrepreneurship  
  2. 2. ContentEntrepreneurship education...................................................................................2Entrepreneurship education context......................................................................3Entrepreneurship education concept.....................................................................4Training module specifications...............................................................................6Inspiration to Problem Based Learning................................................................10Entrepreneurship educationOn these pages educators will find inspiration for their own entrepreneurship lecturesand can download and use free education material.We call this entrepreneurship education material: Unleashing the EntrepreneurialSpirit.Entrepreneurship is a world trend“Throughout the world, student interest in entrepreneurship as a career choice isgrowing while interest in traditional professional employment in big business isgradually declining.Empirical research has shown that the presence of entrepreneurship educationprograms and a positive image of entrepreneurs within the university are bothincentives for participants to choose an entrepreneurial career.”Professor in Entrepreneurship Alain Fayolle, EMLYON Business School, 2005Free entrepreneurship education materialEntrepreneurship education is about transforming an idea into reality – opposite toacademic talking about how to do it.Practical tools for realizing a commercial idea are found here; that is: • 75 pages of online text about business plans • Downloadable business plan template • Downloadable establishing budget • Downloadable operating budget • The text book Dynamic Business Plan • Power Point slidesInspiration to your own teachingExperience says that even if you are an excellent educator, teachingentrepreneurship can be a challenge. Here you will find inspiration to implemententrepreneurship education at your own college/university: 2  www.facebook.com/pages/UnleashingEntrepreneurship  
  3. 3. • Training context • Training concept • Training module specifications • Training event description • Inspiration to Problem Based LearningWhy free entrepreneurship education material?I, Mr. Mogens Thomsen, the owner of Thomsen Business Information and the website www.dynamicbusinessplan.com, was inspired by the UNDP report “UnleashingEntrepreneurship”. The report says that one of the pillars of entrepreneurship is:“Access to Skills and Knowledge” I am able to deliver access and knowledge.I have the belief that most persons have the ability to start a business. They justneed core knowledge about starting a business and that is one of the gifts I candeliver to the world community.If I help potential entrepreneurs to become actual entrepreneurs I feelI have participated in making the world a better place. Especially if theentrepreneurs embrace and support the 10 principals of UN GlobalCompact initiative. - www.unglobalcompact.orgEntrepreneurship education contextThe training program “Unleashing the Entrepreneurial Spirit” is different from otherentrepreneurship programs in the way it meets the participants/students.The author of this web site believes that the individual person /study group must beactivities involved in entrepreneurial activity if proper entrepreneurial learning to takeplace. This means that the students must try to start a business or act as if they wantto start a business.This view of entrepreneurship education is built from years of experience and fromsolid theoretical studies.Theoretical backgroundOlsen and Bosserman (1984, 53) says that “individuals will exhibit entrepreneurialbehavior when they possess a combination of three attributes”, namely:1. Role orientation - emphasizing effectiveness2. Abilities - to think both intuitively and rationally3. Motivation - the driving force behind actionAccording to Alain Fayolle (2002) to achieve these, it seems necessary to adopt anapproach to learning that: • Gives participants ownership of their learning, including negotiating with their tutor, their own learning objectives, the resources, etc. 3  www.facebook.com/pages/UnleashingEntrepreneurship  
  4. 4. • Involves participants in problem-solving in real-world situations, possibly in teams • Encourages participants to formulate decisions on data which are immediate, incomplete, “dubious” and, as appropriate, personally generated • Provides participants with role models who are involved in both the learning and assessment processesThis approach to learning is deeply founded in the Scandinavian educational traditionand is the basis for our approach to entrepreneurship education.Goal of training programThe goal of the training program “Unleashing the Entrepreneurial Spirit” is: • To provide the participants with the understanding that they themselves can create a business and give them the tools to carry out this entrepreneurial desire. Entrepreneurship education conceptThe target group for this entrepreneurship training program “Unleashing theEntrepreneurial Spirit” is college or university students – or adults with at least acollege degree.The training concept consists of the following eight training modules: 1. Establish a creative learning environment 2. Develop/adapt an idea from which a business will be created 3. Lecture about using a business plan 4. Lecture about budgeting a new business 5. Participant consultations with lecturers 6. Group work creating a business plan – lecturers are consultants 7. Lecture on presentation skills 8. Presentation of business plan – maybe for invited persons Training overviewThe training is planned to take place during 40 lessons. The time frame can beadapted to the circumstances.During lessons the participants will be guided /coached from having no clearbusiness idea - and maybe no knowledge about business - to have created abusiness plan and presented it to fellow participants and lecturers.This is possible with the use of: • The educator’s ability to motivate students • The educator’s ability to teach business plan knowledge 4  www.facebook.com/pages/UnleashingEntrepreneurship  
  5. 5. • www.dynamicbusinessplan.com which delivers the entrepreneurship education material The training must: • Give participants an idea of how to start a business • Enable the participants to spot a business idea • Provide an understanding of the concept of a business plan • Enable the participants to create an operating budget The training should: • Unleash the entrepreneurial spirit of the participant • Encourage the participant to actually start a business • Make the participants feel confident with own possibilitiesEvaluationRelevant topics in the plan shall be supported by data.If you must evaluate the education it can be done by a “Reaction evaluation” and a“Learning – knowledge and skills evaluation”ReactionThe reaction evaluation will be based on a written evaluation scheme handed out tothe participants after the final training event while participants are still are sitting inthe training event room.LearningThe Learning – knowledge and skills evaluation will be done by the lecturers. Thestudent’s presentation of their business plan will show if they have understood what itmeans to start a business.The lecturer could fill out the “Five criteria scheme for Dynamic Business PlanDiploma”. The five criteria are:1. Business idea2. Depth of product description3. Depth of knowledge of market and sales potential4. Realism in and understanding of budget5. Entrepreneurial spirit and enthusiasmDepth of dataThe more solid the data in the business plan is the higher quality.You can divide data in three categories: • Factual data – e.g. when one table cost 500 $ two must cost 1.000 $. • Estimated data – e.g. five customers out of 20 asked, said they will buy the product - therefore 25 % might buy the product. • Allegations - I just believe it is like that … 5  www.facebook.com/pages/UnleashingEntrepreneurship  
  6. 6. Training module specificationsThe training concept: Unleashing the Entrepreneurial Spirit consists of the followingeight training modules:1. Establishing a creative learning environment2. Develop/adapt idea from which business will be created3. Lecture about using a business plan4. Lecture about budgeting a new business5. Participant consultations with lecturers6. Group work creating a business plan – lecturers are consultants7. Lecture on presentation skills8. Presentation of business plan for invited personsThe modules will always be present in the training programme “Unleashing theEntrepreneurial Spirit”, but they can be altered and fitted into different time framesand training venues.Presentation of modules: Title: 1. Establishing a creative learning environment Performance goal: It is intended to establish a learning environment, which inspires the participants to participate actively in an innovative process Standard: Evaluation will show if participants felt confident Conditions: Room for all participants at one time. Facilities to work in groups. Access to PC with internet and the use of telephone throughout the training period. Printing facilities Main content: The basic elements in the learning environment should be: Mutual respect between students and lecturers, confidence, motivation and courage to innovate. To establish this learning environment in very short time, we will use: - Mutual presentations - Energizers - Presentation of the learning methods - Exercises to train the ability to be creative - Teambuilding activities  6  www.facebook.com/pages/UnleashingEntrepreneurship  
  7. 7.   Title: 2. Develop/adapt idea from which business will be created Performance goal: The participants should feel that they have the ownership of their own idea Standard: All participants /groups must have decided on which idea they will build their business. Conditions: Class room and possibilities to group work Main content: • Define business /entrepreneurship • Top 10 businesses in the country • What makes a good business? • Room for more businesses in the country? • Creating a “creative space” for creativity • Each group create a business idea in group work • Presentation of business idea in class room    3. Lecture about using a business plan Title: Performance goal: The participants will be able to understand and use the different elements in the business plan Standard: At participants presentation of business plan it will show if they understand the fundamentals of a business plan Conditions: Class room, black board, electricity, overhead projector and screen for PC projector /overhead. Facilities to copy xx copies of business plan and other education material Main content: Business Plan presentation: • Personal resources • The product / service • Market • Sales and marketing • Organization of business • Development of business • Budgeting • Financing Material: Power Point slides, Book The Dynamic Business Plan    4. Lecture about budgeting a new business Title: Performance goal: The participants should understand that budgeting is common sense and consist only of +, -, x and / Standard: At presentation of business plan it will show if participants understand the fundamentals of budgeting Conditions: Lecture room, black board, if possible PC and projector. 7  www.facebook.com/pages/UnleashingEntrepreneurship  
  8. 8. Main content: Establishing budget Operating budget: • Turn over / sale • Used goods • Gross profit • Fixed costs • Interest • Depreciation • Profit Income comes from profit If PC involved also: Use of spread sheet Material: Power Point slides, The Book The Dynamic Business Plan  Title: 5. Participant consultations with lectures Performance goal: The participants present a business idea and should be enthusiastic about by the chosen idea. Standard: Lecturers will in the following group work see if the study group is working with enthusiasm Conditions: Room for consultations. Main content: Business coaching of the study groups. Guide the participants in the direction that will accomplish their business idea. Help making the idea into a business idea. Make sure the students know what to do when they start working in groups.  6. Group work creating a business plan – lectures are business Title: coaches Performance goal: Participants shall face practical problems and find ways to solve them. Standard: Lecturers will evaluate if the participants are committed to their work Conditions: Access to PC with internet and the use of telephone throughout the training period. Print from PC facilities Main content: • Real life situations of uncertainty • Problem solving • Cooperation skills • From chaos over creativity to structured planning. • Deliver written business plan to lecturers The educator will be present but will not be lecturing answer questions when approached by students. 8  www.facebook.com/pages/UnleashingEntrepreneurship  
  9. 9.     7. Lecture on presentation skills Title: Performance goal: Students should acquire tools so they can present a project for other people Standard: At presentation of business plan it will show if participants present their business plan in an acceptable way. Conditions: Lecture room, black board, if possible PC and projector Main content: Presentation material Presentation performance Presentation content  Title: 8. Presentation of business plan for invited persons Performance goal: The participants should present their new business in a convincing way. Standard: The presentation must have the required depths in the presenting the data of the business plan Understand the five principles for of a business plan: 1. Business idea 2. Depth of product description 3. Depth of knowledge of market and sales potential 4. Realism in and understanding of budget 5. Entrepreneurial spirit and enthusiasm Conditions: Class room, black board, overhead projector, screen for PC projector /overhead. If possible participation of one or two local entrepreneurs. Main content: Each group do their presentation Evaluation and feedback on presentation Next group Hand out of Dynamic Business Plan Diploma Evaluation of training project 9  www.facebook.com/pages/UnleashingEntrepreneurship  
  10. 10. Inspiration to Problem Based LearningIf you want to use the entrepreneurship education programme Unleashing theEntrepreneurial Spirit at its best you should build your teaching around the ProblemBased Learning method.Problem-based learningProblem-based learning (PBL) is a student-centred instructional strategy in whichstudents collaboratively solve problems and reflect on their experiences.Characteristics of PBL are: • Learning is driven by challenging, open-ended problems • Students work in small collaborative groups • Teachers take on the role as "facilitators" of learning Students take responsibilityAccordingly, students are encouraged to take responsibility for their group andorganize and direct the learning process with support from a tutor or instructor.Advocates of PBL claim it can be used to enhance content knowledge and foster thedevelopment of communication, problem-solving, and self-directed learning skills.Problem-based learning and entrepreneurshipPBL is excellent for entrepreneurship education because if presented properly the“problem”: “Describe how to start a business” will create a lot of energy in thestudents.At first the students feel they know nothing but after a short introduction and theguidance from the lecturer they realise that they themselves can be the drivers increating their own business.The knowledge at www.dynamicbusinessplan.com, the business plan template andthe lecture’s guidance is sufficient for them to describe what their new business willbe.The students are the creators so they take responsibility for their group and organizeand direct the learning process.Organizing Problem-based learningProblem-based learning is typically organized with small groups of learners,accompanied by an instructor, faculty person, or facilitator. During this process, aseries of problems are presented to learners with guidance early in the PBL process,and then later guidance is faded as learners gain expertise. Guidance is faded asgroup members feel more confident with the subject matter and become morecompetent with the procedures.Progress in problem solvingYou could begin with worked examples and then later, introduce students to smallerless complex problems. But as the process progresses, you should change problemsby adding components to make them more realistic. Thus it is important to begin with 10  www.facebook.com/pages/UnleashingEntrepreneurship  
  11. 11. simplified versions of real world problems to progressively add components. Thisprogression of compellability and fading of support motivates learners as they slowlygain expertise and take ownership.During the PBL process learners should discuss problems, define what they know,generate hypotheses, derive learning goals and organize further work. Results maysubsequently be presented to larger groups (under guidance from an instructor). APBL cycle should conclude with learners reflecting on the learning that has takenplace.Source: http://en.wikipedia.org/wiki/Problem-based_learningLiteratureAt Wikipedia you will find a lot of references http://en.wikipedia.org/wiki/Problem-based_learningBest of luck in your teachingMogens Thomsen, FounderThomsen Business Informationmt@www.dynamicbusinessplan.comwww.dynamicbusinessplan.com21 November 2011 11  www.facebook.com/pages/UnleashingEntrepreneurship  

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