1. NOKIA CORPORATION
Introduction:
Nokia Corporation is a Finnish multinational communications and information technology
corporation headquartered in Keilaniemi, Espoo,Finland. Its principal products are mobile
telephones and portable IT devices.
Internal Environment:
Management Team
Chairman Steven Elop (President and CEO of Nokia Corporation )
Marko Ahtisaari (Executive Vice President, Design)
Michael Halbherr (Executive Vice President, Location & Commerce)
Jo Harlow (Executive Vice President, Smart Devices)
Timo Ihamuotila (Executive Vice President, Chief Financial Officer)
Louise Pentland (Executive Vice President, Chief Legal Officer)
Juha Putkiranta (Executive Vice President, Operations)
Henry Tirri (Executive Vice President, Chief Technology Officer)
Timo Toikkanen (Executive Vice President, Mobile Phones)
Chris Weber (Executive Vice President, Sales and Marketing)
Juha Äkräs (Executive Vice President, Human Resources)
Dr. Kai Öistämö (Executive Vice President, Chief Development Officer)

2. Employees:
Nokia has around 122,000 employees across 120 countries, sales in more than 150 countries and
annual revenues of around €38 billion
External Environment:
1. Task environment
2. General environment
Task environment
Competitors :
 LG
 APPLE
 SHARP
 SIEMENS
 SAMSUNG
 MOTOROLA
 PANASONIC
 SONY MOBILES
Customers:
As we already know Nokia main aim is to earn profit with society satisfaction and reasonable
rates that make the Nokia one of the biggest mobile company in the world and it is increasing
day by day but a part of it NOKIA competitors but Nokia always trying to win the faith of the
customers and Nokia main sales done through following-:
The Seller is:
The Retailer
The Distributors
Independent retailers
Nokia Branded Stores which are operated by retailers

3. And also some online sales which was done to customers
General environment
 Cultural environment:
One of the challenges the new boss faces is tackling this culture and implementing change.
This is doubly difficult for a firm that is one of the mainstays of the entire Finnish economy.
 Technological environment:
Nokia plans to use Windows Phone software in a bid to regain its share in the high-end market.
The partnership is an attempt to help Nokia regain its leading position in the smart phones sector.
Nokia and Microsoft are set to rival Google and Apple in the fast-growing smart phone market.
 Economical environment:
NOKIA contributed a quarter of Finnish growth from 1998 to 2007, according to figures from
the Research Institute of the Finnish Economy In the decade to 2007, Nokia was sometimes
paying as much as 23% of all Finnish corporation tax.
 Social environment:
Nokia's Social utility insists on you signing into OVI before you can do anything
else. This is partly so that Nokia can keep track of your logins to various networks.
The End