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LinkedIn Lead Generation Case Study


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$2m sales pipeline from scratch within a few weeks of being in a new territory for a global software company in the commodity risk management sector. The LinkedIn lead generation strategy enabled EKA to scope out the size of the market in Australia and identify key targets to forge links with. The entire exercise was completed solely using data from LinkedIn, included some LinkedIn training and resulted in an impressive pipeline within weeks.

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LinkedIn Lead Generation Case Study

  1. 1. case study: THE MAGIC OF LINKEDIN read more B2B case studies > 0117 332 6700 | | the solution sales pipeline in 3 weeks sales pipeline after 6 months$2M $6M … a really powerful exercise. We were amazed at the wealth of information provided and the access available to C-level executives. James Veale, Managing Director Asia PACific region, EKA provide Market analysis create company data packs identify targets & connections profile network prospects LinkedIn was used to gather targeted prospect information, map company employees, identify network connections to C-level execs and provide market insight into the mining industry in Australia. Over 200 new Australian based C-level (CFO and/or CEO) prospects identified – saving thousands of dollars on trade shows and weeks of data gathering. Several opportunities were created totaling a £2M pipeline in three weeks. This further developed to $6M over the following six month period. the results the pipeline value CFOs and risk managers200+MINES IDENTIFIED70 the customer the challenge EKA have a two year sales cycle2yr known for agribusiness and risk software! $2Msales pipeline in three weeks the target: CFO’s and Risk Managers in mining growth plan: expanding into australia EKA are a global player in the commodity risk management software sector, known for agribusiness and risk software EKA needed to quickly get traction with sales opportunities to hit their high growth targets within their new markets of APAC, specifically Australia. With no local knowledge and no connections on the ground, where and how do you start to build pipeline fast? New territory and sector targeted for expansion global growth target $40m > $100m moving into mining and minerals expanding inTO asia-pac need to find new prospects fast