011 Marek Singer Free-TV CE

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011 Marek Singer Free-TV CE

  1. 1. 11MODERN TIMES GROUPCAPITAL MARKETS DAY 2013THE EASTERN OPPORTUNITYSCALE POSITIONS ON EXCITING MARKETSMarek SingerEXECUTIVE VICE PRESIDENT CENTRALEUROPEAN BROADCASTING
  2. 2. 2MAREK SINGERJOINED MTG IN 2008Born 1968Executive Vice President of the Group’s Central EuropeanBroadcasting operations since January 2013CEO and a Board member of the TV Prima free-TV operations inthe Czech Republic from 2008Chairman of the Board of TV PrimaFavourite APP: Go-ProBest lap: Downhill snowboard run Hahnenkamm
  3. 3. 3TO RECAP – THE STORY IS STILL THE SAMEREBOUNDING OPPORTUNITY REMAINSCEE TV ad markets where MTG is present012345678910SEK 8.6 billion2008 2012SEK 3.2 billionSources: Zenith Optimedia 2012/MTG EstimatesSEK 5.4 billion
  4. 4. 4TO RECAP – THE STORY IS STILL THE SAMEPRODUCT PRICES ARE EQUIVALENTPERCENTAGEDIFFERENCE-1.4%367,38 CZK = 14.61 EUR 14.82 EURIN CZECH IN GERMANYChicken ham (100 g) 16,9Rice (1Kg) 29,9Bananas (1Kg) 29,9Milk (1l) 19,9Cofee (200g) 14,9Shower Gel 64,9Tomatoes (1Kg) 44,9Potatoes (1Kg) 11,98SHOPPING LISTChicken ham (100 g) 0,86Rice (1Kg) 0,89Bananas (1Kg) 1,25Milk (1l) 0,6Cofee (200g) 6,49Shower Gel 1,15Tomatoes (1Kg) 2,99Potatoes (1Kg) 0,59SHOPPING LIST
  5. 5. 5TO RECAP – THE STORY IS STILL THE SAMEAD PRICES ARE STILL MUCH LOWERTV ad market CPT (SEK’000, 2012)Sources: MTG Estimates020406080100120140Scandinavia Czech Republic Lithuania Estonia Latvia Bulgaria Hungary
  6. 6. 6SO WHAT HAS CHANGEDWE ARE BIGGER AND BETTER POSITIONEDCSOV 2009 vs Q1 2013In Q1 2013 Prima gained #1 advertising market share position in CzechLatvia Lithuania Estonia Czech Bulgaria Hungary0.010.020.030.040.050.060.070.0 3rd Parties Q1 2013Q1 2013FY 2009Ad Market size(USD, millions)LAT40.5LIT60.1EST28.3CZK400.7BUL122.4HUN214.211 11 23
  7. 7. 7SO WHAT HAS CHANGEDMINI-PAY ROLL-OUT CONTINUESNUMBER OF CHANNELSRolled out Minipay fully in Baltics still with room for growthBiggest opportunity ahead of us is Czech (up to 15 mn EUR)Bulgaria is a role model with 23% of revenues15%85%Minipay Revenues Other Revenues024681012141618202009 2010 2011 2012EstoniaLithuaniaLatviaHungaryBulgariaMINI-PAY REVENUE SHARE ININVOLVED COUNTRIES(2012)
  8. 8. 8SO WHAT HAS CHANGEDBUILDING STRONG ONLINE PRESENCEPrima Online in Q1 2013 grew net revenues and UVs by more than 500%,from being #19 to #8 in onlineLaunch of tabloid magazine reaching #3 with 1,7m visitors in the first monthNew documentary channel’s website Prima ZOOM 3x bigger than NationalGeographic in 2 months0500,0001,000,0001,500,0002,000,0002,500,0003,000,000Prima Online Unique VisitorsDevelopment by Month
  9. 9. 9THANK YOU

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