006 Peter Nörrelund Sports Content

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006 Peter Nörrelund Sports Content

  1. 1. 11MODERN TIMES GROUPCAPITAL MARKETS DAY 2013THE POWER OF A LEADINGSPORTS PORTFOLIOPeter NørrelundMTG HEAD OF SPORT
  2. 2. 2PETER NØRRELUNDJOINED MTG IN 2003Born 1971Appointed as MTG Head of Sport in June 2013Head of Viasat Sport Denmark from 2003 and then responsible for allMTG sports rights acquisitionsAlso previously Reporter, Host, Commentator and Deputy Head ofSport for Danish Broadcasting Corporation between 1997 and 2003Best APP: Candy CrushBest LAP: Victory Lap
  3. 3. 3WHAT WE HAVE WHERE
  4. 4. 4KEY RIGHTS SECURED FOR YEARS201620152015201520152015201620162016201720182014+20162016+2018
  5. 5. 5DIVERSIFIED TOP TIER OFFER MATTERS2ndTOPLOWTOP TOPLOWTOPTOP
  6. 6. 6LEVERAGE ACQUISITIONPAN TERRITORIAL BUYING POWER CENTRALIZED BUYING/KNOWLEDGE –FITS TRENDSMore direct dealsFewer agenciesCreation of new products
  7. 7. 7OLYMPICS – MORE AND BETTER THAN EVER
  8. 8. 8THANK YOU

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