8 Top Tips to catapult your content marketing into mastery! Improve your commerce and ecommerce shop by tailoring your marketing plan! Read more here: http://modernretail.co.uk/you-can-master-content-marketing-by-using-these-8-unique-ideas/

1. 8 Quick Tips To Master
Your
Content Marketing
COMPETING WITH EVERY OTHER ECOMMERCE
BUSINESS FOR ONLINE ATTENTION IS A HUGE
CHALLENGE. HERE’S THE SOLUTION.

2. GO NICHE
Make yours shine:
Specify your content
Create it for a niche audience
And about a niche subject
Be careful not to go too overboard with a specified blog and
write about something that has a three-man fan base.

3. SOLVE PROBLEMS WITH YOUR
CONTENT
Blogs actually to provide genuine benefit to the customer:
Constant reviews of your products or talking about last week’s staff
night-out builds up a company culture but probably isn’t going to do
much in terms of shares and having people buy your products.
Record the benefits, of your product instead, to help potential buyers
understand exactly how your product will solve their problem.
How-to-guides: Think about what problems you can help your audience
solve.

4. CREATE
VIDEO
TUTORIALS
Now for something a bit different:
Videos provide an excellent
opportunity for e-commerce
businesses
On YouTube, for example, many
popular videos are often tutorials.
Think of what problems/needs your
customers may have had, or even ones
you have had personally, then solve
them on the video.
If you use any of your products in the
video, you should make it simple and
clear where they can be purchased!

5. CREATE
REVIEW/COMPARISON
ARTICLES
Reviews are also a great way to bring in traffic to your
site.
If someone arrives on your blog and find a helpful
review – they become a potential customer, with (if
you’ve done your web design properly) a clear call-to-
action to make a purchase.
Not only can your post potentially rank for a number
of product-related keywords, it can provide valuable
information and guidance to inform your visitors’
buying decisions, boosting your brand reputation and
customer service.

6. CREATE BUYER’S GUIDES
A REALLY HELPFUL PIECE OF CONTENT YOU CAN PROVIDE
YOUR AUDIENCE WITH IS A BUYER’S GUIDE.
-Potential to improve your search ranking
-Gives your readers a subtle push towards making a purchase
-Shows your audience that you aren’t just pushing your products
- You show that you also aim to provide objective and informed advice
-Helps your customers
-Gains customer’s trust

7. MEET CUSTOMERS WHERE THEY
ARE IN THEIR BUYING JOURNEY
Not everyone that visits your site will be there to buy something. Some will
be browsing; perhaps with an idea to browse but with no specific product in
mind. Some may not realise how much they need your product… yet.
Therefore, your e-commerce site needs to be ready and prepared for all
areas of the customer journey. This will require an understanding of how
each relevant traffic source impacts the route to purchase and what type of
content needs to be delivered at each step.

8. For More Articles To Help You With Your Retail Store
Visit:
www.modernretail.co.uk