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Actualités et nouveautés social media - 4è semaine d'octobre 2017

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Facebook, Workplace, Instagram, Twitter, Snapchat, Microsoft. Quelles sont les news sur les réseaux sociaux en cette dernière semaine d'octobre 2017 ? Cette semaine la réalité augmentée est une nouvelle fois à l'honneur, notamment avec l'opération Stranger Things 2 sur Snapchat.

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Actualités et nouveautés social media - 4è semaine d'octobre 2017

  1. 1. NOUVEAUTÉS SOCIAL MEDIA 27 octobre 2017 DRAMATIC CHIPMUNK, LE RETOUR
  2. 2. FACEBOOK La fin des publications organiques ? Tests au la Slovaquie, le Sri Lanka, la Serbie, la Bolivie, le Guatemala, le Cambodge et à priori la Serbie et l’Indonésie, « we are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages. » By Adam Mosseri, Head of News Feed https://media.fb.com/2017/10/23/clarifying-recent-tests/
  3. 3. FACEBOOK, TWITTER Le buzz d’Alexandre, SDF Lillois Quand une photo postée par Marie-Caroline Baraut, 6 000 followers déclanche un élan de solidarité. http://france3-regions.francetvinfo.fr/hauts-de-france/nord-0/lille/facebook-buzz-solidarite- incroyable-histoire-alexandre-sdf-lillois-5-actes-1354741.html
  4. 4. WORKPLACE 30 000 entreprises l’utilisent Soit X2 en 6 mois. https://www.lesechos.fr/tech-medias/hightech/030789145708-avec-workplace-facebook- seduit-30000-entreprises-en-un-an-2125381.php
  5. 5. INSTAGRAM Les lives en duo Une nouvelle fonction dans les stories : les lives en duo. http://www.01net.com/actualites/instagram-lancez-vous-dans-des-live-en-duo-1286114.html
  6. 6. INSTAGRAM Instazoom!! Encore une nouvelle fonction dans les Stories pour des effets « Dramatic Chipmunk » https://www.theverge.com/2017/10/26/16536950/instagram-superzoom-creative-tool-boomerang
  7. 7. INSTAGRAM #NudeYoga Faire du yoga nu, la nouvelle tendance émergente sur Instagram... https://www.public.fr/Toutes-les-photos/Faire-du-yoga-nu-la-nouvelle- tendance-emergente-sur-Instagram-1445091#slide-1445099
  8. 8. INSTAGRAM Vlan : interview de Interview de Julie Pellet, Instagram Brand Development Lead - Southern Europe https://www.public.fr/Toutes-les-photos/Faire-du-yoga-nu-la-nouvelle- tendance-emergente-sur-Instagram-1445091#slide-1445099
  9. 9. TWITTER Embellie financière • Le nombre d'utilisateurs quotidiens (DAU) a progressé de 14%. • Le chiffre d'affaires a atteint 590 millions de dollars, en baisse de 4% sur un an, mais supérieur aux attentes du marché. • La perte sur les trois mois achevés fin septembre s'est élevée à 21 millions de dollars, en nette réduction par rapport aux 102,8 millions de dollars perdus un an plus tôt. http://www.lavoixdunord.fr/253623/article/2017-10-26/resultats-favorables-pour-twitter-l-action-s-envole
  10. 10. SNAPCHAT Stranger Thinks World Lens Impressionnant : Snapchat invente l’Upside Down en réalité augmentée pour Stranger Things 2... http://www.numerama.com/pop-culture/301153-impressionnant-snapchat- invente-lupside-down-en-realite-augmentee-pour-stranger-things-2.html
  11. 11. MICROSOFT Studio de capture d’hologrammes Microsoft accélère sur la réalité mixte en ouvrant un studio de capture d’hologrammes #VR #mixedreality. https://www.youtube.com/watch?v=9m2B74YnfLI
  12. 12. AMAZON Plus de 500 000 salariés !! Les effectifs d’#Amazon ont cru de 77 % en trois mois, pour atteindre 542 000 personnes. http://www.businessinsider.fr/us/amazon-now-employs-a-whopping-542000-people-and-counting-2017-10/
  13. 13. AGENCE DE COMPLICITE DIGITALE

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