Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Trends 2017

167 views

Published on

Post install engagement
CPI prices
eCPM price
Opportunities overview

Published in: Marketing
  • Be the first to comment

Mobile Trends 2017

  1. 1. About usAbout us DIRECT MEDIA RATNERS DIRECT ADVERTISERS OUR PARTNERS IMPRESSIONS PER MONTH B M INSTALLS PER MONTH
  2. 2. Main trends and benchmarks of mobile performance marketing — post install engagement, CPI prices, eCPM price and opportunities overview
  3. 3. Seasonal global avarage cost per install Cost per install is jumping high durring January — holiday period, gifts, brands money, lower traffic and CR. 3
  4. 4. Cost per install global overview Android / iOS AV. Android AV.IOS Japan 2,69$ 3,16$ United States 1,94$ 2,20$ Taiwan 1,14$ 1,54$ China *** 1,87$ France 1,18$ 1,58$ India 0,54$ 0,8$ Germany 1,31$ 2,05$ United Kingdom 1,64$ 2,09$ South Korea 1,8$ 2,09$ Thailand 0,63$ 0,89$
  5. 5. Android post installs engagement (Ret) Sales funnel of non-organic traffic of Android 0.6% Click-to-Install Install-to-Engaged Engaged-to-Buyer Install-to-Buyer Organic Non-organic
  6. 6. iOS post installs engagement (Ret) Sales funnel of non-organic traffic of iOS Install-to-Engaged Engaged-to-Buyer Install-to-Buyer 0.52% Click-to-Install Organic Non-organic
  7. 7. Engagement benchmarks by category
  8. 8. Games sub category CPI and IAP benchmark ACTION ADVENTURE CARD CASINO CASUAL PUZZLE STRATEGY
  9. 9. Ad format monetization performance overview ARPDAU eCPM Retention Effect Impressions per DAU Interstitials $0.013 $5.97 Bad 2.28 Banners $0.009 $0.4 Bad 22.9 Rewarded Video $0.007 $6.76 Good 0.87 Native Ads $0.007 $1.1 Good 6.39 Video Interstitials $0.006 $4.74 Bad 0.2
  10. 10. eCPM growth by country 2016 vs 2015
  11. 11. Trends overview on the global markert 2017 Next markets: Mexico, Turkey and Indonesia Next highest growth UA channels: Video, Influencer and Programmatic Monetization by ads Post install optimization — CPE
  12. 12. Thank you yaron@mobupps.com mobupps.com

×