Introduction To Mobility PR


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Introduction Mobility Public Relations, the full service PR agency for businesses in the mobile, wireless, Internet and video industries.

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Introduction To Mobility PR

  1. 1. Introducing Mobility Public Relations<br />PR Agency for Mobile, Wireless & Internet Technology Companies<br />
  2. 2. Agenda<br />Who We Are<br />Art vs. Science of PR<br />Telling the Your Story<br />MoPR Social Media Tools<br />
  3. 3. Who We Are<br />
  4. 4. What We Can Offer You<br />Count on a fast learning curve<br />We know the mobility industry<br />We understand the technology<br />We can hit the ground sprinting<br />We know the media landscape<br />We have established relationships<br />We create impact<br />Strategic approach to your communications<br />Strong coverage of your announcements<br />Increased leadership perception<br />We deliver results that matter<br />Measure us by how we help advance your business objectives<br />
  5. 5. About Mobility PR<br />Why MoPR is a fit:<br />MoPR only represents clients who play in the mobility space<br />We believe PR is a core business function and that PR should be used to advance client business objectives<br />We are technology geeks who can find our way out of the weeds<br />Nimbleness of a boutique + firepower of PR vets who know the media and how they work<br />
  6. 6. About Mobility PR<br />We are a full service PR firm:<br />Messaging & positioning<br />Company & product launches<br />Media & analyst relations<br />Awards & thought leadership<br />Crisis communications<br />Speakers bureau<br />Special events & tradeshows<br />Competitive analysis<br />Press releases & media alerts<br />Press & analyst tours<br />Press kit development<br />Media training<br />Editorial calendars<br />PR plan development<br />Case studies<br />Web content development<br />PR does not stand for Press Release<br />We use all the tools – Shouldn’t you?<br />
  7. 7. John Giddings<br /><ul><li> 12 years in cable/telecom industries
  8. 8. Well versed in networking technologies
  9. 9. 10 years in corporate communications</li></ul>John Sidline<br /><ul><li>12 years in networking technologies
  10. 10. 6 years in wireless industries
  11. 11. VC, IPO and M&A experience</li></ul>MoPR Principals<br />Melissa Burns<br /><ul><li> 10 years agency experience
  12. 12. Led carrier technology accts
  13. 13. Led embedded technology accts</li></li></ul><li>Our Experience<br />
  14. 14. Our Philosophy<br />PR is strategic and should be used strategically<br />PR is a core business function<br />PR is measured against business objectives<br />PR tells a corporate story, not just product stories<br />PR doesn’t mean “press release”<br />We ask the tough questions<br />Be bold!!<br />
  15. 15. Where You’ve Seen Our Clients<br />
  16. 16. Established Analyst Relationships<br />
  17. 17. Awards Won for Clients<br />
  18. 18. Global Communications<br />The MoPR team has planned, managed and executed – often in-country – PR operations in countries in every continent. Beyond the USA and Canada, MoPR has experience in:<br />Argentina<br />Australia<br />Austria<br />Belarus<br />Belgium<br />Brazil<br />China<br />Denmark<br />Mexico<br />Netherlands<br />New Zealand<br />Nigeria<br />Norway<br />Philippines<br />Russia<br />Singapore<br />France<br />Germany<br />Hong Kong<br />India<br />Indonesia<br />Ireland<br />Israel<br />Japan<br />South Africa<br />South Korea<br />Spain<br />Sweden<br />Taiwan<br />UK<br />Ukraine<br />and beyond<br />
  19. 19. Telling YOUR Story<br />
  20. 20. Every Business Has a Story…<br />Positioning and Messaging<br />Accessibility <br />Packaging<br />Consistency<br />Third Party Validation<br />
  21. 21. Positioning and Messaging<br />Stepping outside your bubble<br />Understanding the competitive environment<br />Understanding the audiences – all of them<br />Value proposition and key message development<br />
  22. 22. Accessibility<br />Uplevel communications; understandable by the widest common denominator<br />Use PR media appropriately<br />Make it easier for your company to be found<br />SEO<br />Social Media Tools<br />Blogging<br />Complete press kit<br />Responsive<br />Making you a media resource<br />
  23. 23. MoPR Social Media tools<br />
  24. 24. Online Press Kits<br />SEO Optimized<br />Information in media-friendly formats:<br />Word docs<br />High res images<br />Easy to navigate<br />Easy to retrieve<br />
  25. 25. MobilityWire®<br />Social media press release distribution<br />SEO Optimized<br />Organized content in blog-friendly format<br />Easy to search<br />Increases web search results 10x<br />Subscribed to by 100s of journalists<br />
  26. 26.<br />Blog network for MoPR clients<br />MoPR handles skinning and design<br />SEO Optimized<br />Portal to see all blog RSS feeds<br />
  27. 27. Thank You<br />