ACCS 2011 WalkArlington highlights

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The goal of the ACCS 2011 WalkArlington Study was gauge awareness and satisfaction with the program, understand the impact of the program on walking behavior and investigate the potential for new services.

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ACCS 2011 WalkArlington highlights

  1. 1. Key HighlightsACCS 2011 WalkArlington Study October 2011 Southeastern Institute of Research
  2. 2. Key Highlights – 2011 WalkArlington Table of ContentsFinding Page 1. Walking Behavior 4 2. Commute Walking 7 3. Safety Concerns 14 4. WalkArlington Awareness and Use 18 5. Reasons for using WalkArlington 22 6. Satisfaction with WalkArlington Overall 24 7. Satisfaction with specific WalkArlington Services 28 8. BikeArlington Awareness and Use 30 9. Behavior Changes 32 10. WalkArlington Events 34 2 Southeastern Institute of Research
  3. 3. Demographic ProfileDemographic TotalArlington resident 91%Employed full-time 82%Work in Arlington 34%Primary mode of transportation to work Drive alone 32% Walk 15%Age 39Caucasian 81%Mean income 102kGender Male 59% Female 36% 3 Southeastern Institute of Research
  4. 4. 1 Most respondents walk at least a couple times a week and about halfwalk daily. Most respondents walk for exercise and/or enjoyment and recreation. 4 Southeastern Institute of Research
  5. 5. More Than Eight in Ten Walk at Least a Couple of Times a Week Daily 54% 86% A couple of times a week 32% Once a week 7% At least once a month, but not weekly 5% Less than once a month 2% 0% 20% 40% 60% 80% 100% Q2. How often do you make a trip entirely by walking for any purpose?n = 985 5 Southeastern Institute of Research
  6. 6. Note: Values do not add to 100%. Exercise is the Main Motivation for Walking Respondents were able to choose more than one response. Exercise 83% Enjoyment/Recreation 75% Health 67% Save money 47% Help the environment 45% Faster than driving 43% No access to other transportation 12% Other 14% 0% 20% 40% 60% 80% 100% Q5. For those trips that you choose to walk, what is your motivation to walk? n = 985 6 Southeastern Institute of Research
  7. 7. 2Half of respondents report walking to work or as part of their commute.Those who walk travel an average of 1.1 to 1.5 miles. 7 Southeastern Institute of Research
  8. 8. Note: Values do Slightly More Than Half of Respondents not add to 100%. Report Sometimes Walking to Work or as Respondents were able to Part of Their Commute to Work choose more than one response. To run errands 79% Exercise or recreation 78% For social activities 67% To go to lunch during the work day 51% As part of my commute to and from work 47% To visit friends or family 38% To get to and from work 21% 56% walk for part of or all of their To attend business meetings 16% commute to and from work. Other 10% 0% 20% 40% 60% 80% 100% Q4. For what types of trips do you typically walk? n = 985 8 Southeastern Institute of Research
  9. 9. Six in Ten Employed Respondents Walk at Least Part of the Way to Work at Least Once a Week Daily 50% A couple times a week 11% 63% Once a week 2% At least once a month, but not weekly 5% Less than once a month 6% Never 27% 0% 20% 40% 60% 80% 100% Q10. How often do you walk to or from work or as part of your commute to or from work?n = 873 9 Southeastern Institute of Research
  10. 10. Nine in Ten Respondents Who Walk the Entire Way to Work, Walk Less Than Four Miles One Way to Work The Mean Distance for Walking to Work Is 1.5 Miles Less than 1 mile 44% 91% 1 to 3 miles 47% 4 to 6 miles 7% 7 to 9 miles 1% 10 or more miles 0% 0% 20% 40% 60% 80% 100% Typical one way distance to work by those who walk their entire commute.n = 210 10 Southeastern Institute of Research
  11. 11. Half of Respondents Walk One Mile or Less One Way to Work as Part of Their Commute The Mean Distance for Walking to Work Is 1.1 Miles Less than a mile 50% 1-2 miles 36% 2-3 miles 9% 3-4 miles 2% 4-5 miles 1% 5 miles or more 1% 0% 20% 40% 60% 80% 100% Q15. What is the distance you walk as part of your entire commute?n = 441 11 Southeastern Institute of Research
  12. 12. 3 Sharing the way with vehicles isthe highest safety concern both at night and during the day. 12 Southeastern Institute of Research
  13. 13. Respondents Generally Feel Safe Walking in the Day The Most Concern About Safety in the Day Is Sharing the Way with Vehicles Safe Sharing the way with vehicles Unsafe 36% 55% Sharing trails/sidewalks with bicycles 18% 71% Crime 3% 91% -100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100% Q8. How safe you feel in regards to each of the following when you walk during the day?n = 985 13 Southeastern Institute of Research
  14. 14. Concerns About Safety Intensify Slightly When Walking at Night Sharing the way with vehicles Safe 47% 40% Unsafe Sharing trails/sidewalks with bicycles 29% 53% Crime 26% 62% -100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100% Q8. How safe do you feel in regard to each of the following when you walk during the evening or at night?n = 868 14 Southeastern Institute of Research
  15. 15. 4About a fifth of respondents are awareof WalkArlington, yet fewer report thatthey are familiar with it. Usage among those aware of WalkArlington and its services is fairly high. 15 Southeastern Institute of Research
  16. 16. Note: Graphrepresents the Nearly Half of Respondents Are Aware ofpercentage of respondents WalkArlington/WalkArlington.com who “haveused” servicesand who “have not used services, but WalkArlington/walkarlington.com 44% are aware” to demonstrate awareness. Pacer Newsletter 23% Emails from WalkArlington 20% 0% 20% 40% 60% 80% 100% Q20. Following is a list of transportation organizations and services available in Arlington. In the first column, check all the organizations or services you have used. For those you have not used, please indicate if you are aware of them. n = varies 16 Southeastern Institute of Research
  17. 17. Note: Datarepresents the A Third of Those Who Are Aware Are level of familiarity Familiar with WalkArlington among thosewho are aware ofWalkArlington. 5-Very familiar 14% 29% 4 15% 3 26% 2 23% 1-Not at all familiar 22% 0% 20% 40% 60% 80% 100% Q21. How familiar are you with WalkArlington? n = 436 17 Southeastern Institute of Research
  18. 18. Note: Graphrepresents the Nearly Half of Those Who Have Heard ofpercentage of respondents WalkArlington, Have Used Its Serviceswho have used services among those who have Pacer Newsletter 49% heard of the services. WalkArlington 48% BikeArlington 34% Emails from WalkArlington 34% BikeArlington Twitter Feed 19% 0% 20% 40% 60% 80% 100% Q20. Following is a list of transportation organizations and services available in Arlington. n = 985 18 Southeastern Institute of Research
  19. 19. 5 Those who have usedWalkArlington are more likely towalk for enjoyment/recreationthan those who have not used WalkArlington. 19 Southeastern Institute of Research
  20. 20. Note: Values do not add to Those Who Have Used WalkArlington 100%. Respondents Are More Likely to Walk for were able to choose more Exercise or Recreation than one For exercise or recreation 89% 75% response. To run errands 74% 80% For social activities 54% 70% To go to lunch during the work day 47% 52% As part of my commute to and from work 38% 49% To visit friends and family 36% 38% To get to and from work 15% 23% Have Used To attend business meetings 14% WalkArlington 17% Have NOT Used Other 13% 9% WalkArlington 0% 20% 40% 60% 80% 100% Q4. For what types of trips do you typically walk? n = 985 20 Southeastern Institute of Research
  21. 21. 6Overall satisfaction with WalkArlingtonis high. Similarly, those who are aware of WalkArlington are likely to recommend its services to others. 21 Southeastern Institute of Research
  22. 22. 8 in 10 Respondents Are Satisfied with WalkArlington 5-Very satisfied 33% 81% 4 48% 3 16% 2 3% 1-Not at all satisfied 1% 0% 20% 40% 60% 80% 100% Q36. How satisfied have you been overall with the services that you have used from WalkArlington?n = 233 22 Southeastern Institute of Research
  23. 23. Note: Data represents Two-Thirds of Those Who Use WalkArlington Are likelihood to recommend Likely to Recommend WalkArlington Services WalkArlingtonservices among those who are 38% 5-Very likely 67% aware of 10%WalkArlington. 4 29% 19% 3 16% 23% 2 8% 19% 1-Not at all likely 3% 13% Have used WalkArlington Dont know 6% Have Not used 15% WalkArlington 0% 20% 40% 60% 80% 100% Q38. How likely are you to recommend the services of WalkArlington to a friend, family member or co-worker? n = 233 23 Southeastern Institute of Research
  24. 24. Note: Data represents More Than Four in Ten of Those Who Userecommending WalkArlington Have Already Recommended WalkArlingtonservices among WalkArlington Services those who are aware ofWalkArlington. 44% Yes 13% 50% No 83% 6% Have Used Dont Know WalkArlington 4% Have NOT used WalkArlington 0% 20% 40% 60% 80% 100% Q39. Have you ever recommended WalkArlington services to someone? n = 233 24 Southeastern Institute of Research
  25. 25. 7 Satisfaction with specificWalkArlington services is high. 25 Southeastern Institute of Research
  26. 26. Note: Due to dangers associated Those Who Have Used WalkArlington Serviceswith extremely Are Very Satisfied with Them small samplesizes, servicesand resources with an „n‟ of Walkabout videos 33% 55% 88% less than 40 are excluded from this Walkabouts Brochure 34% 52% 86% analysis. Walkabout events 32% 49% 81% Calendar of Walking Events 49% 31% 80% Walkabout route maps 37% 42% 79% WalkArlington Pace e-Newsletter 40% 36% 76% WalkArlington.com website 41% 30% 71% 4 5-Very Satisfied 0% 20% 40% 60% 80% 100% Q34. Based on your experience, how satisfied are you with each of the following WalkArlington services and resources? n = varies 26 Southeastern Institute of Research by service
  27. 27. 8Nearly half of those who have heard of WalkArlington have visited its website. 27 Southeastern Institute of Research
  28. 28. Nearly Half of Those Aware of WalkArlington Have Visited the Website at Some Point 10% Yes 10% 46% No 34% Dont know Didnt know thay have one Q24. Have you ever visited the WalkArlington website?n = 433 28 Southeastern Institute of Research
  29. 29. 9About three in ten made a change to their walking behavior since using WalkArlington services. 29 Southeastern Institute of Research
  30. 30. Three in Ten Made a Change to Their Walking Behavior Since Using WalkArlington Services Walk more often for non-work trips 23% 29% of respondents Started walking for non-work trips 9% report making at least one Walk more often for at least some of these portion of trip to work 6% changes to Started walking at least some portion of 3% their walking trip to work behavior. Dont know 10% I have not used WalkArlington services 9% No, I did not make any of these changes 52% 0% 20% 40% 60% 80% 100% Q40. Since you first started using WalkArlington services, have you made any of the following changes in your biking behavior?n = 233 30 Southeastern Institute of Research
  31. 31. 10About a quarter have attended a WalkArlington event, yet two- thirds would be interested in attending in the future. 31 Southeastern Institute of Research
  32. 32. Note: Data represents About a Quarter of Those Who Have Heardattendance atWalkArlington of WalkArlington Have Attended an Eventevents amongthose who are aware of WalkArlington Walkabout 12%WalkArlington. Neighborhood/community walking event 11% Walk and Bike to School day 9% County event 9% Community health fair 9% 27% Environmental event 5% Workplace event 3% School event 1% I have not attended a WalkArlington event 73% 0% 20% 40% 60% 80% 100% Q27. Which of the following, if any, WalkArlington events have you attended? n = 431 32 Southeastern Institute of Research
  33. 33. Note: Values do not add to More Than Two-Thirds Are Interested in 100%. Respondents Future Walking Events were able to choose more than one Neighborhood/community walking event 38% response. WalkArlington Walkabout 32% Environmental event 29% County event 22% 68% of respondents report Community health fair 22% being interested in Walk and Bike to School day 16% at least one type of future event. Workplace event 14% School event 6% I would not be interested in any events in the future 32% 0% 20% 40% 60% 80% 100% Q28. What type of events would you be interested in for the future? n = 984 33 Southeastern Institute of Research

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