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Social Media in Government
Social Media in Government
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Social Media Ministry Among Least Reached Peoples

  1. 1. Social Media Ministry Among Least Reached Peoples
  2. 2. Internet Penetration 10 Years Ago 50% Plus 40-49% 30-39% 20-29% 10-19% 0-9%
  3. 3. Internet Penetration Today 50% Plus 40-49% 30-39% 20-29% 10-19% 0-9%
  4. 4. Facebook Penetration (11/2015) 75-100% 60-74% 45-59% 30-44% 15-29% 0-14%
  5. 5. Facebook Growth 2010-2015 Not Available 20x Plus 10-19x 5-9x 2-4x 0- 0.1-2x
  6. 6. http://www.cfi.fr/en/news/online-media-overview
  7. 7. Egypt’s Facebook Penetration at the Time of the “Facebook Revolution” in 2011?
  8. 8. Total Facebook Users 1.59 Billion Total Social Media Users 2.31 Billion
  9. 9. Top Social Media Platform Facebook VK Odnoklassniki YouTube Aparat Not Available Data gathered 1/2016 from www.alexa.com/topsites/countries and http://www.similarweb.com/country
  10. 10. 2nd Most Used Social Media Platform Facebook VK Odnoklassniki Unavailable YouTube Facenama Twitter Data gathered 1/2016 from www.alexa.com/topsites/countries and http://www.similarweb.com/country
  11. 11. 3rd Most Used Social Media Platform Facebook Odnoklassniki Telegram YouTube Twitter Instagram Linkedin Unavailable Data gathered 1/2016 from www.alexa.com/topsites/countries and http://www.similarweb.com/country
  12. 12. What About Messaging?
  13. 13. Messaging 1/2016 http://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
  14. 14. If you were to jump into social media ministry which “platform” would you do it on and why?
  15. 15. And now for something a little different…
  16. 16. https://www.youtube.com/watch?v=gPs_e-p0UXA
  17. 17. Issues?
  18. 18. How then to use social media?
  19. 19. How then to use social media?
  20. 20. How then to use social media?
  21. 21. How then to use social media?
  22. 22. How then to use social media?
  23. 23. Social Media Best Practices It’s social, be social (not a seller) Be generous in ways they would take as generosity- give them pictures, fun links, etc. that they will enjoy Don’t overwhelm people with posts
  24. 24. Social Media Best Practices It’s social, be social (not a seller) Be generous in ways they would take as generosity- give them pictures, fun links, etc. that they will enjoy Don’t overwhelm people with posts
  25. 25. Social Media Best Practices It’s social, be social (not a seller) Be generous in ways they would take as generosity- give them pictures, fun links, etc. that they will enjoy Post when people will see your posts and don’t overwhelm people with too many posts
  26. 26. Social Media Best Practices Social is more and more a visual medium so use pictures- you get a lot more views and a lot more sharing of your post when you use something visual. For sharing, you don’t have to put it all out there right away. Put something thought provoking/Biblical and look for the response. Pursue those who like/share/write back
  27. 27. Social Media Best Practices Social is more and more a visual medium so use pictures- you get a lot more views and a lot more sharing of your post when you use something visual. For sharing, you don’t have to put it all out there right away. Put something thought provoking/Biblical and look for the response. Pursue those who like/share/write back
  28. 28. Don’t be fake– it’s harder and harder to separate your “lives” whether geographical lives or digital lives and when you meet a social media contact you don’t want them to walk away wondering what happened to the online person they thought they knew Social Media Best Practices
  29. 29. Your Social Media Experiences/ Recommendations

Editor's Notes

  • Social media rides on the backbone of the internet and there wasn’t much in the way of internet penetration in the region ten years ago.

    Anything in red was either not researched OR not available (Western Sahara)

    Internet penetration rates were gathered via World Bank indicators:
    http://data.worldbank.org/indicator/IT.NET.USER.P2

  • Internet penetration has obviously increased substantially in the past ten years although it remains quite limited in some countries in the region.

    All internet penetration rates gathered via World Bank indicators:
    http://data.worldbank.org/indicator/IT.NET.USER.P2
  • These figures were just released. No separation of N. African and Sub-Saharan penetration rates- N. African should be higher/Sub-Saharan lower.
    http://www.slideshare.net/wearesocialsg/digital-in-2016/21-wearesocialsg_21NORTHAMERICACENTRALAMERICASOUTHAMERICAAFRICAMIDDLEEASTWESTEUROPEEASTEUROPEEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIAGLOBALAVERAGEINTERNET_USEJAN2016_Sources_ITU
  • Just released figures-
    http://www.slideshare.net/wearesocialsg/digital-in-2016/32-wearesocialsg_32NORTHAMERICACENTRALAMERICASOUTHAMERICAAFRICAMIDDLEEASTWESTEUROPEEASTEUROPEEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIAGLOBALAVERAGESOCIAL_MEDIA_USEJAN2016_Sources
  • All Facebook penetration rates gathered via Internet World Stats
    http://www.internetworldstats.com/
  • Facebook penetration from 2010 was gathered from the following sites:
    http://interactiveme.com/2011/06/facebook-statistics-in-the-mena-middle-east-q1-2011/

    http://www.greyreview.com/2011/01/01/over-111-million-facebook-users-in-asia-as-of-new-years-day-slowing-growth-indonesia-widens-lead-and-south-korea-on-hyper-growth/
  • Facebook is not going away anytime soon in this part of the world
    From http://www.cfi.fr/en/news/online-media-overview
  • The Egyptian revolution that led to the overthrow of Hosni Mubarak’s regime in 2011 was credited as one of the first “social media revolutions” showed that social media could be an important influence even with penetration levels as low as just under 6% which is what Facebook’s penetration was in Egypt at the time.
    https://en.wikipedia.org/wiki/Egyptian_Revolution_of_2011#Online_activism_and_social_media
    http://interactiveme.com/2011/06/facebook-statistics-in-the-mena-middle-east-q1-2011/
  • Social media is so much more than just Facebook
    Total social media users-
    http://www.slideshare.net/wearesocialsg/digital-in-2016/7-wearesocialsg_7GLOBAL_DIGITAL_SNAPSHOTINTERNETUSERSTOTALPOPULATIONACTIVE_SOCIALMEDIA
    Total Facebook users-
    http://techcrunch.com/2016/01/27/facebook-earnings-q4-2015/


  • YouTube is considered a social media platform because of the ability to create and follow channels and comment on videos.

    Odnoklassniki means “Our class” in Russian and VK and Odnoklassniki have a huge imprint in Central Asia.

    Iran bans most outside social media and creates its own alternatives. It is quite possible that Facebook is the most widely used social media platform in Iran but its use is masked due to the use of Virtual Private Networks (VPNs) by Iranians hoping to hide their use of it which, therefore, mask its use in the country.
  • QQ Mobile and WeChat are mainly used in China/East Asia.

    Viber sells itself as a secure messaging service but, in reality, it is fairly insecure. A good breakdown of the security of various messaging services is provided by the Electronic Frontier Foundation-
    https://www.eff.org/secure-messaging-scorecard

    Kakao talk is a Korean social media service.

  • http://www.slideshare.net/wearesocialsg/digital-in-2016/36-wearesocialsg_36ACTIVE_USERS_BY_SOCIAL
  • www.wpp.com/govtpractice /~/media/wppgov/files/arabsocialmediareport-2015.pdf
  • https://www.youtube.com/watch?v=gPs_e-p0UXA
  • What are the issues that keep you or people on your team from using social media in your outreach?
  • First off, Social media, by definition, is all about relationships
  • Back in the day you would start off your day picking up the newspaper and catching up on all the latest goings on. Today, you have the potential to find the latest news, the issues that are on people’s minds, the topics they are talking about by opening up Facebook and listening, almost as if a fly on the wall, to the topics your people are talking about amongst themselves (presuming you have friended them!).

    Some worry that people put up a false pretense on social media and you don’t really know who you are dealing with but I propose that the opposite is the case, if you are in relationship with the people you are seeking to reach you now have the opportunity to see the real them, in conversation with each other, that you don’t get to see when you are in real life conversation with them and they are putting up the face they want you to see.
  • So do you use social media to provide a bigger, louder platform for sharing the message. In a way, yes, but that’s not its best use.
  • Better is to use social media to get little bits of salt and light into your contacts life and to find out who responds- who likes, who shares, who responds (think of how Jesus used this technique with his parables). From there start seeing which contacts continue responding and deepening- sift and funnel out those who are already seeking.

    For more information on this check out:

    Push vs. Pull (video)
    http://www.mobileministryforum.org/pullvspushmedia

    Media2Movements (blog)
    https://media2movements.org/?page_id=887
  • Recommended books on social media include:

    Rewired (http://www.allbookstores.com/book/compare/1621365190)

    Jab, Jab, Jab, Right Hook (http://www.allbookstores.com/book/compare/006227306X)


    The Media2Movements blog also has a section of postings focused on social media that you can find by going to this page and scrolling down to the posts underneath “Andre on Social Media”- https://media2movements.org/?page_id=887


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