This paper introduces the ‘socio-cultural’ dimension of User Experience (UX) and Interaction Design (IxD) with reference to emerging devices and related eco-systems.
Socio-Cultural User Experience (SX) – the missing piece in UX:
I have coined the term ‘SX’ aka ‘Socio-Cultural User Experience’ to represent the aspect of Usability Design or User Experience (UX) that deals with usability aspect of products/ software in a social context.
Social Interaction Design (SxD) – Helping IxD to Focus on Context and Environment of the User
I am using the term ‘SxD’ aka ‘Social Interaction Design’ that deals with the ‘social aspect’ of Human – Computer - Interaction (HCI) and Interaction Design (IxD) that focuses on usability design in context of how the user is interactive with the app in specific socio-cultural context.
Considering the ‘Others’ in the User’s Social Circle:
The existing UX model does not analyze the need beyond the current user and his ‘type’ to do a usability test -- it never considers how it is impacting the other members of the society while the target user set is using the app/system.