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WGM4 - Microsoft

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Seminar Web Goes Mobile 4 - presentation by Didier Ongena, Microsoft

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WGM4 - Microsoft

  1. 1. PHONE = WEB = PHONE<br />Mobile, Mobile services & the Cloud<br />Microsoft’s strategy & directions<br />Didier Ongena<br />Country Sales Director Microsoft Advertising<br />
  2. 2. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
  3. 3. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
  4. 4. Microsoft is MobileThe vision<br />
  5. 5. Mobile Strategy<br />Hardware choice driven by handset manufacturer innovation and differentiation<br />Broad application ecosystem enabled by rich platform and tools<br />Integrated Microsoft end-to-end experiences across device, PC, Web, and server for business and consumer scenarios<br />Operator partnership for customization, differentiation, and services<br />Joint subscription, transaction, and advertising opportunities<br />Create Microsoft® Windows Phone® brand preference<br />
  6. 6. Changing Mobile Landscape<br />WW MOBILE DEVICE SHIPMENTS<br />Smartphones continue to grow<br />Growth being driven by demand and decreasing price<br />Groups that have benefited from the changing space<br /><ul><li>Consumers
  7. 7. Current players
  8. 8. New entrants
  9. 9. A increasing opportunity for phones running Windows </li></ul>77% Growth<br />350M<br />Windows Mobile Capable<br />197M<br />908M<br />13%Growth<br />798M<br />285M<br />225M<br />Smartphones<br />Feature Phones<br />CY09<br />CY12<br />Basic Phones<br />
  10. 10. Belgium Smartphone sales in units<br />Belgian Smartphone sales H1 2009: 118.400 units<br />Strong growth: + 113% vs H1 2008 <br />Source: GFK<br />
  11. 11. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
  12. 12. Consumers and Business users phone usageIs there a difference between work and private these days ?<br />68% of Mobile phone users admit they use their phone for personal purposes while at work or school.<br />63% - Social activities (planning events, chatting, social networks)<br />52% - Taking pictures and sending it to friends<br />43% - Ordering food<br />69% of Mobile phone users do work in private time<br />On average 5 times a day during non-work days<br />44% traveling, 41% outdoor, 38% at the grocery, 36% at friends<br />82% of parents use their phone for private matters during work time<br />Source - Microsoft / Omnibus Survey<br />
  13. 13. The Changing Customer and Their Needs<br />Customer Needs<br />Business Needs<br />Consumer Needs<br />COMMUNICATE <br />AND CONNECT<br />THE VALUE OF WINDOWS<br />UNIQUE TO YOU!<br />
  14. 14. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
  15. 15. Introducing<br />…with focus on end-to-end experiences<br />MY PHONE<br />MY LIFE<br />
  16. 16. Every Day, From Home to Work to Play.Bring it All Together With a Windows Phone!<br />COMMUNICATE <br />AND CONNECT<br />THE VALUE OF WINDOWS<br />UNIQUE TO YOU!<br />A Windows phone gives you the richest ways to be close to the people that matter most<br />A Windows phone gives you the confidence to get things done with the software you expect from Windows<br />With a Windows phone, it’s easy to get the setup that’s just right for you<br />
  17. 17. Communicate and Connect<br />Hotmail<br />Yahoo! Mail<br />Gmail<br />Outlook<br />…and more!<br />See what’s important at a glance<br />Windows phones come with the best programs for staying in touch with friends, family and colleagues<br />Communicate the way you want with voice, e-mail, IM, photo sharing and more on your phone<br />Social networking is a snap<br />Check statusand post on <br />Facebook<br />MySpace<br />Windows Live<br />Apps you know, on your Windows Phone<br />Send photos on<br />e-mail, or text<br />My phone keeps photos and videos synced<br />IM across PC, TV, and phone<br />See more – more quickly<br />See text messagesand missed calls<br />Locking your phone does not slow you down<br />
  18. 18. The Value of Windows<br />Show a PowerPointpresentation<br />Edit in Word<br />Outlook Mail<br />and Calendar<br />Music and TV from your PC<br />Keep your data backed up and secure<br />Get more done and have fun using programs you already know<br />Do everything you do on the Web right on your phone<br />You have the whole <br />Web on your phone<br />Watch YouTube, check the weather, <br />post to your blog<br />Best access to <br />secure sites<br />Share photos and videos through My Phone.<br />Protect your phone from theft and loss<br />
  19. 19. Unique to You!<br />Customize your phone<br />Thousands of apps and games<br />Marketplace makes it easy<br />Outfit your phone with great apps, exciting games, and your favorite media<br />Customize your phone’s look and feel to express your personality<br />Choose from a wide variety of phones to fit your style<br />Use professional styles or create your own<br />
  20. 20. Windows Marketplace<br />DISCOVER <br />Top quality applications that make your phone yours<br />CONVENIENT<br />Purchase, download, install and play experience<br />SATISFACTION<br />No questions asked return policy if not satisfied<br />SECURE<br />Pay with credit card or phone bill (where available)<br />
  21. 21. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
  22. 22. Web vs Apps vs Services<br />Web browsing: open, unrestricted information access with PC-like experience<br />Apps: faster access to selection of preferred info & custom entertainment<br />Services: enhanced, fully integrated & deep user-experience to communicate, share, inform & interact <br />
  23. 23. Mobile Services Vision and Strategy<br />Strategy<br />High Reach, High Value Services<br />Deep Experiences on Windows Mobile<br />Consumer and Business <br />Seamless UX across PC, Phone and Web<br />Commercialized w/ Mobile Operators<br />Business Models that Increase ARPU<br />Vision<br />Unlocking the magic of mobile experiences to enrich people’s lives across a world of devices<br />Service Offerings<br />Service Platforms<br />20<br />Microsoft Confidential, Internal Use Only<br />
  24. 24. Services overview<br />Consumer services<br />Business Productivity Online Suite<br />
  25. 25.
  26. 26. Everyone can make a smartphone...<br />But who can make a smartphone <br />for everyone ?<br />
  27. 27. 24<br />

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