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MUXL Conference 2017 - JULIAN CARAULANI - Samsung - Context is King

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MUXL was proud to present its third edition of the annual Mobile UX London Conference - https://mobileuxlondon.com

Julian is a Senior User Experience designer at Samsung. Having started as an industrial designer he found the world of experiences that hardware and software working in unison produce irresistible. He likes to be the “why and what” guy in leading and lagging organisations that need to update their product portfolio. Julian’s focus lies in strategic thinking within diverse teams, working with methodologies that foster strategic innovation, deploying them through digital experiences that can have a meaningful impact in people’s lives.

When it comes to IOT, there is much talk and little movement to justify the excitement and optimism surrounding it. Are there methodologies through which value can be consistently extracted from the promise of connected everything? Julian will walk you through some of the approaches he validated when working with complex challenges that both previous employers and Samsung face in this emerging economy of smart objects.

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MUXL Conference 2017 - JULIAN CARAULANI - Samsung - Context is King

  1. 1. #MUXL MOBILEUXLONDON.COM
  2. 2. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners
  3. 3. julian caraulani senior UX | CONTEXT IS 👑
  4. 4. 1 🗺
  5. 5. 2 💬
  6. 6. 3 🛠
  7. 7. Industrial designer Design researcher User Experience designer Senior UX designer TRACKRECORD
  8. 8. % 2015
  9. 9. 🤓
  10. 10. Most services are: Focused ( clear objectives ) Sequential ( logical order ) Limited in time and space Relatively predictable ( sequential ) Start of day Emotionalmap End of day Event1 Event2 Location1 Location4 Location2 Location3 Event3 Event4 Event7 Event8 Event9 Event10 Event11 Event5 Event6 Positive Negative Issue 1 Issue 2 Issue 3 Issue 4 Most services are: Focused ( clear objectives ) Sequential ( logical order ) Limited in time and space Relatively predictable
  11. 11. IOT services are: Unfocused ( multitude of objectives ) Extremely varied ( multitude of services ) Not limited in time and space ( infinite variables ) Unpredictable usage ( ilogical sequences ) Change continuously Start of day Object1Persona1Object1Object1+2 End of day Event1 Event2 Location1 Location4 Location2 Location3 Event3 Event4 Event7 Event8 Event9 Event10 Event11 Event5 Event6 Positive Negative Positive Negative Positive Negative IOT services are : Unfocused ( multitude of objectives ) Extremely varied ( multitude of services ) Not limited in time and space ( infinite variables ) Unpredictable usage ( ilogical sequence ) Change continuously
  12. 12. The trillion talk
  13. 13. Material + Labor + Energy = Price Material + Labor + MEANING = Price ' (
  14. 14. Technology
  15. 15. Context transformation
  16. 16. Technology
  17. 17. Context transformation
  18. 18. Tetrad of Media Effects McLuhan 1988
  19. 19. Thank you! @JulianCaraulani
  20. 20. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners
  21. 21. #MUXL MOBILEUXLONDON.COM

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