MUXL was proud to present its third edition of the annual Mobile UX London Conference - https://mobileuxlondon.com
Christophe is the co-founder of Somewhere Else, a London-based creative consultancy and production house specialised in immersive technologies (VR/AR/MR). After 8 years spent between digital strategy consultancy and music events production, Christophe started Somewhere Else to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.
Working with the likes of Samsung, Three and ExxonMobil, Somewhere Else has enable brands in the fashion, retail and entertainment sectors to build deeper relationships with their audiences through powerful VR experiences. Christophe is a regular VR blogger and a member of the Uni-VR think tank. He has recently delivered talks at the Awwwards LDN, the AR/VR Show and the Virtual Reality Show as well as conducted VR workshops for top creatives at agencies such as Ogilvy, FCB Inferno, IDEO and OMD.
Storytelling in VR represents a paradigm shift for creators. We’re moving away from author-directed linear narratives and into the realm of world-building. The spectator becomes a visitor: the actual author of a story within a world designed for him. This is the age of Audience Experience design, a new era where creators have to put themselves in their audience’s shoes and understand their cognitive, emotional and physical experience. The talk will look at the following topics among others: the death of the author, behavioural design, the body as a computer interface, designers as storyscapers. Each concept will be illustrated by existing VR/MR experiences.
2. Foundation Course
in UX & UCD
Evening Course
8 Weeks
Intermediate Course
in UX
Daytime Course
6 Weeks
Designing a
Chatbot
Evening Course
6 Weeks
In Person Training, Shoreditch
Prices from £850
Small Class Sizes of 10
Taught by Industry Leading Practitioners
11. “VR is the first medium that
actually makes the jump from our
own interpretation of an author’s
expression of an experience, to
us experiencing it firsthand.
In all other mediums, your
consciousness interprets the
medium. In VR, your
consciousness is the medium”
Chris Milk
13. NoImpactImpact
Ghost Character
Ghost with an
Impact
Ghost with No
Impact
Character with an
Impact
Character with No
Impact
Cinema
Video Game
Embodiment
“Be the
Director”
Traditional medium
New to VR
Breaking-down VR
STORYTELLING
11
15. COMFORT
Can I use the simulation without nausea or disorientation?
INTERPRETABILITY
Does the environment make sense?
USEFULNESS
Do I get value?
DELIGHT
Do I want to come
back for more?
Created by Beau Cronin - 2015
Hardware system &
rendering engine
Software
frameworks &
conventions
Design
Artistry
THE HIERARCHY OF
NEEDS IN VR
19. THE ELEMENTAL THEORY OF PRESENCE
Fire - Active Presence:
Willful presence, you’re able and want to
express your agency and will in an interactive
way.
Earth - Embodied Presence:
Your body has been transported into another
realm and you’re living the experience
through it.
Source : Kent Bye - Elemental Theory of Presence (2016)
Water - Social & Mental Presence:
Your mind is stimulated mentally and
cognitively. You can communicate with other
people and cultivate a sense of social
presence.
Air - Emotional Presence:
The most subjective kind, it relates to the
amount of emotional presence that an
experience generates for you.
Created by Kent Bye - 2016
23. COMFORT
Can I use the simulation without nausea or disorientation?
INTERPRETABILITY
Does the environment make sense?
USEFULNESS
Do I get value?
DELIGHT
Do I want to come
back for more?
Created by Beau Cronin - 2015
Hardware system &
rendering engine
Software
frameworks &
conventions
Design
Artistry
THE HIERARCHY OF
NEEDS IN VR
28. “STORYTELLING is the way in which we
make sense of the world around us.
The DESIGN of well-researched, richly-
detailed world becomes a platform for
multiple stories to emerge coherently and
organically.
VR is radical TECHNOLOGY that shifts our
experience from the author-directed
control of the viewer’s gaze to a holistic
relationship with the world, its inhabitants
and the human lens.”
Alex McDowell
32. 15th century 20th century 21th century
A brief history of
STORYTELLING
TRIBE
Storytellers
VR/AR/MR
Storyscapers
ARCHITECTURE
MUSIC
THEATER
VISUAL ARTS
GAMES
WRITING
Starchitect
Composer
Producer
Artist
Designer
Author
30
33. ‘’Writers have words, and illustrators have images, but in VR, I don't really
think it's images. I think it's more the thoughts that are in the audience's
head. It's states of being.’’’
Saschka Unseld, Creative Director at Oculus Story Studio
35. THANK YOU, WE’RE
SOMEWHERE ELSE
We’re a London-based creative agency and
specialised in immersive technologies
(VR/AR/MR).
We exist to help brands, agencies and innovators
tell their stories in the Age of Experience.
chris@somewhereelse.co
@SomewhereVR
37. Foundation Course
in UX & UCD
Evening Course
8 Weeks
Intermediate Course
in UX
Daytime Course
6 Weeks
Designing a
Chatbot
Evening Course
6 Weeks
In Person Training, Shoreditch
Prices from £850
Small Class Sizes of 10
Taught by Industry Leading Practitioners