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MUXL Conference 2017 - CHRISTOPHE MALLET - Somewhere Else - VR Storytelling: The Age of AX

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MUXL was proud to present its third edition of the annual Mobile UX London Conference - https://mobileuxlondon.com

Christophe is the co-founder of Somewhere Else, a London-based creative consultancy and production house specialised in immersive technologies (VR/AR/MR). After 8 years spent between digital strategy consultancy and music events production, Christophe started Somewhere Else to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.
Working with the likes of Samsung, Three and ExxonMobil, Somewhere Else has enable brands in the fashion, retail and entertainment sectors to build deeper relationships with their audiences through powerful VR experiences. Christophe is a regular VR blogger and a member of the Uni-VR think tank. He has recently delivered talks at the Awwwards LDN, the AR/VR Show and the Virtual Reality Show as well as conducted VR workshops for top creatives at agencies such as Ogilvy, FCB Inferno, IDEO and OMD.

Storytelling in VR represents a paradigm shift for creators. We’re moving away from author-directed linear narratives and into the realm of world-building. The spectator becomes a visitor: the actual author of a story within a world designed for him. This is the age of Audience Experience design, a new era where creators have to put themselves in their audience’s shoes and understand their cognitive, emotional and physical experience. The talk will look at the following topics among others: the death of the author, behavioural design, the body as a computer interface, designers as storyscapers. Each concept will be illustrated by existing VR/MR experiences.

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MUXL Conference 2017 - CHRISTOPHE MALLET - Somewhere Else - VR Storytelling: The Age of AX

  1. 1. #MUXL MOBILEUXLONDON.COM
  2. 2. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners
  3. 3. Christophe Mallet hello@somewhereelse.co +44 (0) 7917 735 078 somewhereelse.co @SomewhereVR
  4. 4. VR STORYTELLING THE AGE OF AX . 4
  5. 5. MEET FUTURE YOU Event Lab - University of Barcelona
  6. 6. THE BASICS OF VR STORYTELLING
  7. 7. VR is USER EXPERIENCE Event Lab - University of Barcelona
  8. 8. Welcome to the story-world
  9. 9. “VR is the first medium that actually makes the jump from our own interpretation of an author’s expression of an experience, to us experiencing it firsthand. In all other mediums, your consciousness interprets the medium. In VR, your consciousness is the medium” Chris Milk
  10. 10. Breaking-down VR STORYTELLING NoImpactImpact Ghost Character Ghost with an Impact Ghost with No Impact Character with an Impact Character with No Impact 10
  11. 11. NoImpactImpact Ghost Character Ghost with an Impact Ghost with No Impact Character with an Impact Character with No Impact Cinema Video Game Embodiment “Be the Director” Traditional medium New to VR Breaking-down VR STORYTELLING 11
  12. 12. LET’S TALK ABOUT PRESENCE
  13. 13. COMFORT Can I use the simulation without nausea or disorientation? INTERPRETABILITY Does the environment make sense? USEFULNESS Do I get value? DELIGHT Do I want to come back for more? Created by Beau Cronin - 2015 Hardware system & rendering engine Software frameworks & conventions Design Artistry THE HIERARCHY OF NEEDS IN VR
  14. 14. DO NOT MAKE YOUR AUDIENCE PUKE
  15. 15. THE FIDELITY CONTRACT - MAKE THE ENVIRONMENT ‘LIVABLE’
  16. 16. AND SAFE...
  17. 17. THE ELEMENTAL THEORY OF PRESENCE Fire - Active Presence: Willful presence, you’re able and want to express your agency and will in an interactive way. Earth - Embodied Presence: Your body has been transported into another realm and you’re living the experience through it. Source : Kent Bye - Elemental Theory of Presence (2016) Water - Social & Mental Presence: Your mind is stimulated mentally and cognitively. You can communicate with other people and cultivate a sense of social presence. Air - Emotional Presence: The most subjective kind, it relates to the amount of emotional presence that an experience generates for you. Created by Kent Bye - 2016
  18. 18. INPUT = OUTPUT
  19. 19. - AI IS TOMORROW’S VR UI
  20. 20. AX: AUDIENCE EXPERIENCE DESIGN
  21. 21. COMFORT Can I use the simulation without nausea or disorientation? INTERPRETABILITY Does the environment make sense? USEFULNESS Do I get value? DELIGHT Do I want to come back for more? Created by Beau Cronin - 2015 Hardware system & rendering engine Software frameworks & conventions Design Artistry THE HIERARCHY OF NEEDS IN VR
  22. 22. AX DESIGN 22 Stanford - Human Interaction Lab - 2016
  23. 23. STORY VS. WORLD Field of view
  24. 24. DIRECTOR AS MATADOR SCRIPT THE GAZE
  25. 25. ONTOLOGICAL DESIGN THE SPACE IS THE STORY
  26. 26. “STORYTELLING is the way in which we make sense of the world around us. The DESIGN of well-researched, richly- detailed world becomes a platform for multiple stories to emerge coherently and organically. VR is radical TECHNOLOGY that shifts our experience from the author-directed control of the viewer’s gaze to a holistic relationship with the world, its inhabitants and the human lens.” Alex McDowell
  27. 27. EMPATHY VS. INTERACTIVITY (Ludonarrative dissonance) Say something nice Ignore Slap
  28. 28. SUBCONSCIOUS INTERACTIVITY
  29. 29. - BODY-DRIVEN STORYTELLING
  30. 30. 15th century 20th century 21th century A brief history of STORYTELLING TRIBE Storytellers VR/AR/MR Storyscapers ARCHITECTURE MUSIC THEATER VISUAL ARTS GAMES WRITING Starchitect Composer Producer Artist Designer Author 30
  31. 31. ‘’Writers have words, and illustrators have images, but in VR, I don't really think it's images. I think it's more the thoughts that are in the audience's head. It's states of being.’’’ Saschka Unseld, Creative Director at Oculus Story Studio
  32. 32. BECOME STOSCAPERS, THE ARCHITECTS OF EXPERIENCES
  33. 33. THANK YOU, WE’RE SOMEWHERE ELSE We’re a London-based creative agency and specialised in immersive technologies (VR/AR/MR). We exist to help brands, agencies and innovators tell their stories in the Age of Experience. chris@somewhereelse.co @SomewhereVR
  34. 34. ©SomewhereElse hello@somewhereelse.co +44 (0) 7917 735 078 somewhereelse.co @SomewhereVR
  35. 35. Foundation Course in UX & UCD Evening Course 8 Weeks Intermediate Course in UX Daytime Course 6 Weeks Designing a Chatbot Evening Course 6 Weeks In Person Training, Shoreditch Prices from £850 Small Class Sizes of 10 Taught by Industry Leading Practitioners
  36. 36. #MUXL MOBILEUXLONDON.COM

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