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#MTC2018: 10 Practical Tips and Tricks for Mobile E-Commerce Success - Raluca Radu

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Mobile e-commerce market in Romania - 5 minutes - facts and figures and trends; Comparison with mobile e-commerce numbers in other markets in CEE; 10 practical user experience tips from GPeC A/B testing studies for mobile.

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#MTC2018: 10 Practical Tips and Tricks for Mobile E-Commerce Success - Raluca Radu

  1. 1. 10 PRACTICAL TIPS & TRICKS FOR MOBILE E-COMMERCE SUCCESS
  2. 2. Romanian E-Commerce at a Glance
  3. 3. Romanian E-Commerce at a Glance
  4. 4. Romanian E-Commerce at a Glance • Romania mobile penetration – individuals – over 100% penetration rate • 22.2 million SIMs active and 11.8 million mobile internet subscriptions • 70% of internet traffic in Romania is done on mobile devices • 50% of online shopping in Romania is done on mobile devices
  5. 5. Romanian E-Commerce at a Glance • Romanian mobile users spend 145 minutes every day with their phone and make over 2617 interactions • 85% of the time spent on mobile devices is spent in mobile apps • 91% of people under 25 use smartphones • 79% use social media mainly from their mobile phones
  6. 6. Romanian E-Commerce at a Glance
  7. 7. Romanian E-Commerce at a Glance
  8. 8. Romanian E-Commerce at a Glance
  9. 9. Romanian E-Commerce at a Glance
  10. 10. Romanian E-Commerce at a Glance
  11. 11. Romanian E-Commerce at a Glance
  12. 12. 10 Practical User Experience tips for Mobile • GPeC & Breeze Mobile – we did a lot of testing and we came up with a range of criteria for mobile User Experience – GPeC Mobile Audit for online shops • We will discuss the top 10 criteria
  13. 13. 10 Practical User Experience tips for Mobile
  14. 14. 10 Practical User Experience tips for Mobile 1. We like big search and we cannot lie 2. Load more for the win 3. We love sticky burgers 4. Mind the element order 5. Long live the 1st screen 6. The Fat Finger syndrome 7. Content is King on Mobile only if it’s short and sweet 8. The 1-2-Column Rule 9. Mobile functions are the new black 10. Keep your friends close and history closer
  15. 15. 1. We Like Big Search & We Cannot Lie • Search 6 times more used than menu navigation on mobile devices; • Conversion Rate for users who perform a search is 5 times bigger than Conversion Rate of rest of users • Search – wide, autocorrect, typo handling, relevant
  16. 16. 1. We Like Big Search & We Cannot Lie • Search 6 times more used than menu navigation on mobile devices; • Conversion Rate for users who perform a search is 5 times bigger than Conversion Rate of rest of users
  17. 17. 2. Load More For The Win Load More versus Pages versus Infinite Scrolling
  18. 18. 3. We Love Sticky Burgers • Users got used to burger menus especially on mobile devices • Websites with sticky menus have higher conversion rates on mobile devices • Sticky menu should have at least burger menu, logo, Cart, Search +/- Wishlist
  19. 19. 4. Mind the Element Order • Users got used to burger menus that are on the left side of the page • Search should be central, the Cart + Account should be on the right and the Burger Menu on the Left
  20. 20. 5. Long Live the 1st Screen • Make a Great 1st impression • 20% of visits go through homepage on an online shop • Every page should start with your USP and benefits
  21. 21. 5. Long Live the 1st Screen • Make a Great 1st impression • 20% of visits go through homepage on an online shop • Every page should start with your USP and benefits
  22. 22. 6. The Fat Finger Syndrome • On mobile you need big tappable elements min 7x7 mm • Pay attention to filtering and sorting
  23. 23. 7. Content is King only when Short & Sweet • Content is King for SEO and Conversions • It is very important to keep it sweet on mobile and let users click to read more
  24. 24. 7. Content is King only when Short & Sweet • Content is King for SEO and Conversions • It is very important to keep it sweet on mobile and let users click to read more
  25. 25. 8. The 1-2-Column Rule • Depends on how important images are for your conversion rates • 2 columns to show variety of products
  26. 26. 8. The 1-2-Column Rule • Depends on how important images are for your conversion rates • 2 columns to show variety of products
  27. 27. 9. Mobile Functions Are The New Black • Click2Call • Wishlist • Geo- Location • The right kind of keyboard – numbers or letters • Go2Top
  28. 28. 10. Keep Your Friends Close and Your History Closer • 15% of users that are logged into their account on an online shop visit the mobile version to see their shopping history and order status
  29. 29. Thank you and see you at GPeC SUMMIT Bucharest November 12-13! https://www.GPeC.ro/EN

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