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MobilePPC: What YouNeed to Know<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
This is Important<br />
This is Important<br />
This is Important<br />
So What Is It?<br />
Mobile Paid Search Ads:<br />Feature Phones<br />
Mobile Paid Search Ads:<br />Smart Phones<br />8<br />
Smart Phone & Traditional Ads<br />Feature Phone<br />
How Are These Different?<br />
Click to Call<br />Used to be on Just Feature Phones<br />Now Works on Smart Phones Too<br />Can be Tracked<br />Set up Se...
Feature Phone Options<br />12<br />
Import Local Address & Phone Data<br />
How do I Set it Up?<br />
What is the Strategy?<br />
Keyword Strategies<br />Shorter More Generic<br />Less Need for Exact or Phrase Match<br />CTR is Frequently High, Even Wh...
http://www.mobilemoxie.com/mobile-tools/keyword-research/<br />
Messaging Strategies<br />Popular: Sports, Celebrity, News, Wallpapers, Videos, Ring Tones<br />Reinforce Mobile Friendlin...
Day-Parting for Mobile<br />27<br />Times for Ads Can be Set:<br />
After the Click:Landing on Your Site<br />Mobile Landing Page<br />Mobile Form<br />Email Sign Up/ Opt In<br />SMS Sign Up...
Driving Traffic to an Application<br />Segment by Carrier and Handset (Duh!)<br />App Downloads are Much Higher on Weekend...
Summary: Do this Tomorrow<br />Turn iPhone Ads Unless they are going to mobile pages<br />Must bid in position 1-4 or you ...
Cindy Krum<br />CEO & Founder<br />Cindy@MobileMoxie.com<br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720...
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Mobile PPC Strategy

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Learn how to properly set up your Google Adwords campagns to make the most of mobile searches on your top keywords - geo-target, link to phone numbers and more!

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Mobile PPC Strategy

  1. 1. MobilePPC: What YouNeed to Know<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
  2. 2.
  3. 3. This is Important<br />
  4. 4. This is Important<br />
  5. 5. This is Important<br />
  6. 6. So What Is It?<br />
  7. 7. Mobile Paid Search Ads:<br />Feature Phones<br />
  8. 8. Mobile Paid Search Ads:<br />Smart Phones<br />8<br />
  9. 9. Smart Phone & Traditional Ads<br />Feature Phone<br />
  10. 10. How Are These Different?<br />
  11. 11. Click to Call<br />Used to be on Just Feature Phones<br />Now Works on Smart Phones Too<br />Can be Tracked<br />Set up Separate Phone Numbers<br />Call Tracking – Mongoose Metrics<br />AdWords will Show You CTR on Phone Numbers<br />Can be Geo-Specific<br />Add Location- Specific Number in Each Ad <br />
  12. 12. Feature Phone Options<br />12<br />
  13. 13. Import Local Address & Phone Data<br />
  14. 14.
  15. 15.
  16. 16. How do I Set it Up?<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. What is the Strategy?<br />
  24. 24. Keyword Strategies<br />Shorter More Generic<br />Less Need for Exact or Phrase Match<br />CTR is Frequently High, Even When Relevance is Low<br />Especially if you Offer a Unique Mobile Service<br />People Still Happy to Learn abt New Mobile Services<br />
  25. 25. http://www.mobilemoxie.com/mobile-tools/keyword-research/<br />
  26. 26. Messaging Strategies<br />Popular: Sports, Celebrity, News, Wallpapers, Videos, Ring Tones<br />Reinforce Mobile Friendliness:<br />‘Mobile Optimized,’ ‘4 Ur Phone,’ ‘Mobile Ready,’ ‘iPhone Ready’<br />Text Speak:<br />‘Try it 4 Free,’ ‘Ur GF is Hot!’<br />
  27. 27. Day-Parting for Mobile<br />27<br />Times for Ads Can be Set:<br />
  28. 28.
  29. 29. After the Click:Landing on Your Site<br />Mobile Landing Page<br />Mobile Form<br />Email Sign Up/ Opt In<br />SMS Sign Up/ Opt In<br />Contact Form<br />Mobile Coupon<br />Click to Call<br />Click to Download<br />
  30. 30. Driving Traffic to an Application<br />Segment by Carrier and Handset (Duh!)<br />App Downloads are Much Higher on Weekends<br />Driving Traffic to Google Places<br />Geo Target for Multiple Locations<br />No Need for a Website<br />Phone Numbers will be Enabled<br />Have a Good Google Places Page<br />After the Click:Landing Elsewhere<br />
  31. 31. Summary: Do this Tomorrow<br />Turn iPhone Ads Unless they are going to mobile pages<br />Must bid in position 1-4 or you won’t be seen<br />Quality Score is more focused on CTR – Write compelling ad copy!<br />Display Urls should inspire confidence:<br />www.YourDomain.com/mobile<br />www.YourDomain.com/iPhone<br />www.Rank-Mobile.com<br />31<br />Mobile Paid Advertising - Quick Wins:<br />
  32. 32. Cindy Krum<br />CEO & Founder<br />Cindy@MobileMoxie.com<br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br />www.MobileMoxie.com<br />

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