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Mobile Marketing Update

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Update on the state of mobile marketing internationally and in Australia.

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Mobile Marketing Update

  1. 1. MobileMarketingUpdate<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
  2. 2. Road Map<br />International Stats<br />Australia / Pacific Stats<br />Important Topics for 2011<br />
  3. 3. International Stats<br />
  4. 4.
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  7. 7. Australia/APAC Stats<br />
  8. 8. APAC Mobile Stats<br />100 million Smart Phones in 2010<br />200 million Smart Phones by 2016<br />=Compound Growth Rate of 12%<br />Android will be the Dominant OS<br />32% of all Mobiles willbe Smart Phones<br />64% of Mobile Advertisingpurchased in APAC<br />
  9. 9. Aussie Mobile Stats<br />
  10. 10. Aussie Mobile Stats<br />
  11. 11. Important Topics for 2011<br />
  12. 12. QR Codes<br />These are Starting to Pop up Everywhere!<br />Free to Create<br />Work from Anything – Print, TV, Computer<br />Can Do Lots of Stuff<br />Load a WebPage<br />Load a Map<br />Start a Download<br />
  13. 13. QR Code Marketing – What is it: <br />13<br />
  14. 14. How to Market with QR Codes: <br />14<br />
  15. 15. How to Market with QR Codes: <br />
  16. 16. How to Market with QR Codes: <br />16<br />
  17. 17. 17<br />
  18. 18. How to Market with QR Codes: <br />18<br />
  19. 19. Mobile-Social<br />
  20. 20. Mobile-Social<br />
  21. 21. Mobile-Social<br />347% Growth for Twitter Mobile!!!<br />112% Growth for Facebook Mobile<br />
  22. 22. Mobile - Social<br />
  23. 23. Mobile-Local<br />
  24. 24. Local-Social<br />
  25. 25. Check-InHERE<br />
  26. 26.
  27. 27. Mobile Cloud Computing<br />MobileMe<br />Amazon CloudDrive<br />DropBox<br />RackSpace Cloud<br />OpenMobster<br />Pocket Cloud<br />Google Docs<br />IBM & Dell(In Development)<br />
  28. 28. Mobile Video<br />Create Brand Awareness<br />Leverage Existing Media<br />Drive Views & Embeds<br />Interact with Offline<br />Ad Placement<br />
  29. 29.
  30. 30. “We also have a new milestone to share – YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010”<br />
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  33. 33. November, 2011Google posted results from a survey of 16,000 users of the m.youtube.com website. That survey found:<br />75% of respondents say that mobile is their primary way of accessing YouTube<br />70% visit YouTube Mobile at least once a day<br />58% spend more than 20 minutes per visit to YouTube Mobile<br />38% feel that YouTube Mobile is replacing their desktop YouTube usage<br />
  34. 34. Cindy Krum<br />CEO & Founder<br />Cindy@MobileMoxie.com<br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br />www.MobileMoxie.com<br />

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