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Mobile Couponing, SMS & QR Codes


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How to effectively leverage mobile couponing, SMS marketing and QR codes to add direct responses to your existing on and off line marketing campaigns.

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Mobile Couponing, SMS & QR Codes

  1. 1. MobileCouponing,SMS & Bar Code Marketing<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
  2. 2. Mobile Couponing & SMS Can Help:<br />Drive Brand Engagement<br />Improve ROI for Existing Marketing Campaigns<br />Build Opt-In Marketing Lists of Mobile Phone Numbers<br />Remind Customers about Events, Sales & Deadlines<br />2<br />
  3. 3. How Does it Work?<br />On or Off-Line Prompts Encourage Viewers to Text Something to a Short Code<br />A Response is Automatically Sent Requesting Opt-In for Future Messaging<br />The User Opts-In and Can Now be Marketed to Whenever You WantM<br />
  4. 4. What is the Difference Between an SMS and a Mobile Coupon?<br /><ul><li>Mobile Coupons are *Usually* a Subset of SMS
  5. 5. SMS Messages can Include Discount Codes or Links to Coupons, but Also Other Things:
  6. 6. Invitations
  7. 7. Links to Apps
  8. 8. Links to Websites
  9. 9. Links to Maps
  10. 10. News & Tips</li></ul>News Alerts<br />Event Reminders<br />Payment Notifications<br />Contests & Polls<br />Conversations<br />Sale Reminders<br />Sponsorships<br />Mobile Display<br />Activation of Traditional<br />
  11. 11. Mobile Coupons Can *Also* Exist Without SMS<br />If the Coupon is Distributed Through Other Means<br />Mobile Display Marketing<br />Email<br />QR Code<br />BlueToothor WiFi<br />DFIR or NFC<br />What is the Difference Between an SMS and a Mobile Coupon?<br />
  12. 12. Basics of Mobile Couponing<br />Mobile Coupons Should be Redeemable Online or In-Store<br />SOME Bar Codes Can be Scanned off Phones<br />Always Include a Promo Code as Backup<br />Promo Code can be Used Online<br />Segment & Track with Different Promo Codes<br />Link to/Include all Normal Coupon Stuff<br />Image<br />Expiration<br />Terms and Conditions<br />
  13. 13. Basics of SMS Marketing<br />Short Code: 5 or 6 Digit Number for Texting<br />Different Types of Short Codes:<br />Shared Short Code<br />Dedicated Short Code<br />Premium Short Code<br />MMA Guidelines<br />Double Opt-In<br />Instructions for HELP and STOP<br />Link to Terms and Conditions<br />
  14. 14. Mobile Video:<br />8<br />
  15. 15. Contests in Print:<br />9<br />
  16. 16. Subscription SMS Prompts in Magazines:<br />
  17. 17. Magazine SMS Prompts:<br />
  18. 18. Newspaper SMS Prompts:<br />
  19. 19. Outdoors SMS Prompts:<br />
  20. 20. Online SMS Reminder Prompts:<br />14<br />
  21. 21. Online SMS Prompts to a Website:<br />15<br />
  22. 22. Online SMS Prompts for a Coupon:<br />16<br />16<br /><br />
  23. 23. Sponsored SMS Alert Prompts:<br />Sponsored Messages & Alerts<br />17<br />
  24. 24. Mobile Coupon Service SMS Prompts:<br />18<br />
  25. 25. Mobile Banners with SMS Prompts:<br />Sponsored Alerts<br />19<br />
  26. 26. TV with SMS Prompts:<br />TEXT: Join Ghost Adventures Mobile Fan Club for messages from the crew. <br />TEXT: Text GAC to 47201. Standard Charges Apply<br />
  27. 27. 21<br />
  28. 28. QR Code and Bar Code Marketing<br />22<br />
  29. 29. QR Code Marketing – What is it: <br />23<br />
  30. 30. How to Market with QR Codes: <br />24<br /><br />
  31. 31. Rules for QR Code Marketing<br />Always include an SMS Prompt Alternative<br />Test the code on multiple phones. If it only works with select QR Code Readers, include their logos<br />Include Visual Instructions for How to Use the QR Code & What Will Happen<br />If There Will be a Download, Explain the Cost & How to Opt Out<br />Target People when They Have Extra Time<br />Public Transportation<br />In Lines<br />While Eating<br />While Reading<br />25<br />Tips for Using QR Codes Effectively:<br />
  32. 32. Be Creative About What the QR Code Does:<br />Opens A Web Page<br />Initiates a Download (App/Game/Song)<br />Opens a Map<br />Sends a vCard or vCal Entry<br />Dials a Phone Number<br />Opens a Text Message<br />Be Creative About Where the QR Code is Placed:<br />In Print Media & Billboards<br />In Product Packaging or on the Product<br />On Business Cards, Flyers and Coupons<br />26<br />Rules for QR Code Marketing<br />
  33. 33. How to Market with QR Codes: <br />
  34. 34. How to Market with QR Codes: <br />28<br />
  35. 35. How to Market with QR Codes: <br />29<br />
  36. 36. How to Market with QR Codes: <br />30<br />
  37. 37. How to Market with QR Codes: <br />31<br />
  38. 38. Cindy Krum<br />CEO & Founder<br /><br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br /><br />