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Avoiding Common Mistakes
with Mobile/Social Marketing
Cindy Krum, CEO MobileMoxie
Zenith, 2014
AKA:
Fabulous Mobile
FAILS in FB
(and Other
Social Networks)
Cindy Krum, CEO MobileMoxie
Zenith 2014
www.MobileMoxie.com 3
Cindy Krum
CEO & Founder
cindy@MobileMoxie.com
Skype/Twitter: Suzzicks
Just In Case….
Social/Mobile Goals
Conversations are Trying to:
– Engage
– Inform
– Coordinate
– Convince
– Sell
Targets Could Be:
– Cust...
Mobile IS Social
(It Really Always has Been)
Don’t Be Too Invasive
• Phones are the most
personal device
• Know more than you
show
• Capitalize on your
audience intell...
Biggest Mobile Social Media Outlets
Lots Have More than 50% Mobile
Traffic
Core Concept: Mobile Landing Pages
Must Always Be Fast & Easy
Other Core Concepts
• All Social Apps that Show Web Links BECOME
Mobile Browsers when Links are Clicked
• Social Communica...
Now On to
the Fabulous
#Fails!
(Example Time!)
Forgetting Share Buttons on the
Mobile Site
• People Who Might
Forget These:
– Mobile Designers
– Mobilization Platforms
–...
Broken Share Buttons
Small Tap-Targets
I don’t even have fat fingers!
Not Sharing the Canonical Link
• Shared from Mobile….
(Mobile site on a desktop = bad user experience)
Twitter Link
Clicked from
Desktop….goes
to the m.DOT
site
Not Sharing the...
Missing Landing Page Functionality
The
JavaScript
that controls
these
buttons does
not work in
the Facebook
App. Clicking
...
Not Using Power Editor To Stop
Stuff Like That
Not Including a Big Back Button on
the Mobile Site
Assuming Reader View in FB
If it is the
Only
Option,
Encourage
this
Instead!
Un-Closable Screen Takeovers/
Pop-ups
Assuming Landscape View in FB
No-Worky
In FB
NOTE: Landscape is OK in Twitter
Mobile FB Advertising w/o a
Mobile Site
Mobile Redirection Misses FB
Browser
There is a
mobile page,
but this is not
it. The
redirection is
not catching
Facebook ...
Mobile Redirection Misses FB
Browser
This is the mobile page on
m.nylabone.com. It has user-
agent detection and redirecti...
Missing Landing Pages/Meaningless
Redirects DUDE!!!DUDE!!!
Where isWhere is
Crash ‘nCrash ‘n
Burn !?!?!?Burn !?!?!?
!!
I w...
404 Landing Pages In FB
Not Using the API’s
Forgetting About Tablets
Forgetting About TVs
Key Takeaways
• Test Interaction with Devices
– On Phones
– On Tablets
– iOS & Android
– Landscape & Portrait
– Completing...
Key Takeaways
• Test Interaction with Devices
– On Phones
– On Tablets
– iOS & Android
– Landscape & Portrait
– Completing...
Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
2 Months Free MobileMoxie
Tools with This Promo Code:
ZENITH20...
Improving your Mobile-Social Interaction - On Facebook & Other Social Networks
Improving your Mobile-Social Interaction - On Facebook & Other Social Networks
Improving your Mobile-Social Interaction - On Facebook & Other Social Networks
Improving your Mobile-Social Interaction - On Facebook & Other Social Networks
Improving your Mobile-Social Interaction - On Facebook & Other Social Networks
Improving your Mobile-Social Interaction - On Facebook & Other Social Networks
Improving your Mobile-Social Interaction - On Facebook & Other Social Networks
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Improving your Mobile-Social Interaction - On Facebook & Other Social Networks

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Mobile & Social are a natural fit together, but there are many mistakes you should avoid when you engage in Facebook marketing - especially when it is shown on a mobile phone. Learn about the mistakes you should avoid when marketing and engaging your audience on Facebook mobile and other mobile social networks.

Originally published on May 27, 2014.

Published in: Mobile
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Improving your Mobile-Social Interaction - On Facebook & Other Social Networks

  1. 1. Avoiding Common Mistakes with Mobile/Social Marketing Cindy Krum, CEO MobileMoxie Zenith, 2014
  2. 2. AKA: Fabulous Mobile FAILS in FB (and Other Social Networks) Cindy Krum, CEO MobileMoxie Zenith 2014
  3. 3. www.MobileMoxie.com 3 Cindy Krum CEO & Founder cindy@MobileMoxie.com Skype/Twitter: Suzzicks
  4. 4. Just In Case….
  5. 5. Social/Mobile Goals Conversations are Trying to: – Engage – Inform – Coordinate – Convince – Sell Targets Could Be: – Customers – Potential Customers – Employees – Socio-Political Bodies – Detractors The Difference with Mobile is:
  6. 6. Mobile IS Social (It Really Always has Been)
  7. 7. Don’t Be Too Invasive • Phones are the most personal device • Know more than you show • Capitalize on your audience intelligence with tact and diplomacy
  8. 8. Biggest Mobile Social Media Outlets
  9. 9. Lots Have More than 50% Mobile Traffic
  10. 10. Core Concept: Mobile Landing Pages Must Always Be Fast & Easy
  11. 11. Other Core Concepts • All Social Apps that Show Web Links BECOME Mobile Browsers when Links are Clicked • Social Communication Moves Between Web and Apps Often • Most Users Don’t Know the Difference Between Mobile Web and Mobile Apps or Between Ads, Promoted Posts & Regular Posts • Mobile Habits Vary from Person to Person • Lack of Planning & Testing for Mobile Social is the Biggest Problem
  12. 12. Now On to the Fabulous #Fails! (Example Time!)
  13. 13. Forgetting Share Buttons on the Mobile Site • People Who Might Forget These: – Mobile Designers – Mobilization Platforms – You & Your Team
  14. 14. Broken Share Buttons
  15. 15. Small Tap-Targets I don’t even have fat fingers!
  16. 16. Not Sharing the Canonical Link • Shared from Mobile….
  17. 17. (Mobile site on a desktop = bad user experience) Twitter Link Clicked from Desktop….goes to the m.DOT site Not Sharing the Canonical Link
  18. 18. Missing Landing Page Functionality The JavaScript that controls these buttons does not work in the Facebook App. Clicking on the Ad gets you to a tool that is broken.
  19. 19. Not Using Power Editor To Stop Stuff Like That
  20. 20. Not Including a Big Back Button on the Mobile Site
  21. 21. Assuming Reader View in FB If it is the Only Option, Encourage this Instead!
  22. 22. Un-Closable Screen Takeovers/ Pop-ups
  23. 23. Assuming Landscape View in FB No-Worky In FB
  24. 24. NOTE: Landscape is OK in Twitter
  25. 25. Mobile FB Advertising w/o a Mobile Site
  26. 26. Mobile Redirection Misses FB Browser There is a mobile page, but this is not it. The redirection is not catching Facebook as a mobile browser.
  27. 27. Mobile Redirection Misses FB Browser This is the mobile page on m.nylabone.com. It has user- agent detection and redirection that should be updated.
  28. 28. Missing Landing Pages/Meaningless Redirects DUDE!!!DUDE!!! Where isWhere is Crash ‘nCrash ‘n Burn !?!?!?Burn !?!?!? !! I wantedI wanted to play ato play a FreeFree DestructioDestructio n Game!n Game! &*^&%&*^&% %#@!#@)*!%#@!#@)*! ~&&^$@##~&&^$@## $$^$$^ DUDE!!!DUDE!!! Where isWhere is Crash ‘nCrash ‘n Burn !?!?!?Burn !?!?!? !! I wantedI wanted to play ato play a FreeFree DestructioDestructio n Game!n Game! &*^&%&*^&% %#@!#@)*!%#@!#@)*! ~&&^$@##~&&^$@## $$^$$^
  29. 29. 404 Landing Pages In FB
  30. 30. Not Using the API’s
  31. 31. Forgetting About Tablets
  32. 32. Forgetting About TVs
  33. 33. Key Takeaways • Test Interaction with Devices – On Phones – On Tablets – iOS & Android – Landscape & Portrait – Completing the Call to Action AND………
  34. 34. Key Takeaways • Test Interaction with Devices – On Phones – On Tablets – iOS & Android – Landscape & Portrait – Completing the Call to Action • Check Redirects/Responsive Design • Check Content – Make Buttons Big Enough – Make Landing Pages Super Fast – Have a Meaningful Call to Action – All the Functionality is Working
  35. 35. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 2 Months Free MobileMoxie Tools with This Promo Code: ZENITH2014 www.mobilemoxie.com/register For More Info:

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