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AppStore SEO


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How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to your app.

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AppStore SEO

  1. 1. MobileApplication SEO<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
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  3. 3. AppStore SEO: Overview<br />People SEARCH for Apps<br />To be Successful, Apps Must RANK for the Right Searches<br />The Apple AppStore is not the Only Player in the Game:<br />Android Marketplace<br />Amazon AppStore<br />BlackBerry AppWorld<br />
  4. 4. Application Marketplaces<br />Also, this is Gonna be HUGE!!!<br /><ul><li>Android
  5. 5. Existing Audience
  6. 6. Payment Mechanism
  7. 7. Cloud Hosting</li></li></ul><li>
  8. 8.
  9. 9. Where is the Competition Lowest?<br />
  10. 10. App Store SEO<br />
  11. 11.
  12. 12. AppStore SEO: Getting Started<br />Make a good Application<br />SEO App Name and Description<br />Categorize Correctly<br />Also Drive Traffic to it from<br />Your Website<br />PPC & Mobile PPC<br />Bloggers, Press Releases<br />Social Media<br />Email<br />10<br />Driving Downloads from the App Store:<br />
  13. 13. App SEO is Important 2 Places<br />In the App Store(s)<br />This is the Main Way People find New Applications<br />Searches in the App Stores are Less Sohisticated<br />Algorithms in the App Store are Less Sophisticated<br />In the Search Engines<br />Many of the AppStores now create HTML page for each App<br />These Pages can Rank in Google<br />That Uses the Same Google Algorithm as Everything Else<br />
  14. 14. Apps Ranking in Google:<br />
  15. 15. Apps Ranking in Google:<br />
  16. 16. AppStore SEO<br />iTunes AppStore:<br />Indexiable<br />Unique Urls<br />AppName=Url<br />Keywords & Description<br />Android Marketplace<br />Indexiable<br />Dynamic Urls<br />Amazon AppStore<br />Indexiable<br />Unique Urls<br />BlackBerry AppWorld<br />Indexiable<br />Dynamic Urls<br />Nokia App Store:<br />Indexiable<br />Dynamic Urls<br />Under Optimized Title Tags<br />Short Descriptions<br />
  17. 17. Ranking Factors<br />Things that are Important to Rank in App Stores<br />Things that are Important to Rank in Google<br />Title of App<br />Url for App<br />App Description<br />Alt Tags/Heading Tags<br />Links<br />Title of App<br />Keywords<br />Reviews<br />Downloads<br />Classification<br />
  18. 18. Choose a Good Name<br />Include Keywords & Brand Name<br />Do NOT include Special Symbols or Characters<br />The Title is Ported all Over the Place!!!<br />URL<br />Title Tag<br />Description Tag<br />Alt Tags<br />Heading Tags<br />
  19. 19. Choose Good Keywords<br />List Top Keywords in Order<br />Do Not Repeat Words from App Title or Category<br />Separate words with Spaces or Commas. Not Both!<br />keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword<br />Or<br />keyword keywordkeywordkeywordkeywordkeywordkeywordkeywordkeyword<br />Algorithms have NO Semantic Understanding or Phrase Understanding. Include<br />Plurals<br />Synonyms<br />Typos<br />
  20. 20. Price it Right<br />The Most Searched Terms in App Stores are:<br />Cheap<br />Free<br />Always offer a LITE version for ‘Free’<br />Always say that your Paid Version is ‘Cheap’<br />Include these words in the Title and/or Keywords. Not just the Description!<br />
  21. 21. Check out how many paid and free applications are in your Category!<br />
  22. 22. Categorize it Right!<br />Think about it from a User Perspective<br />Choose Categories that are Less Competitive<br />Choose Categories where you are ‘Keyword Competitive’<br />Your Category will Probably Count as a Keyword<br />
  23. 23. App Category Research<br />21<br />
  24. 24. Plan Your AppStore Strategy<br />
  25. 25. Track your Success<br />Count Downloads from the Store<br />Count Refunds and ROI<br />Create a Landing Page with Analytics<br />Look at Reviews and Rankings<br />Compare and Benchmark Competitors<br />
  26. 26. Mobile Applications Research<br />Benchmark against Competitive Apps<br />24<br />
  27. 27. BONUS: AppStore Secrets<br />120 Characters for Each Description Line, then it Wraps<br />Only 45 Characters if It is a Bullet<br />3 Lines (360 Characters) Shown Above ‘more…’ in the AppStore<br />
  28. 28. BAD<br />GOOD<br />
  29. 29. Summary:<br />Title is MOST IMPORTANT!<br />The Keywords, then Description<br />Get Reviews & Links<br />Drive Traffic Other Ways Too!<br />
  30. 30. Cindy Krum<br />CEO & Founder<br /><br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br /><br />