(Vta) momo presentation

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(Vta) momo presentation

  1. 1. THỜI CƠ “VÀNG” Presented by Huynh Minh Tuan VAS Business Development Manager Hanoi, 15.09.2011 CỦA DỊCH VỤ MOBILEThursday, September 15, 11
  2. 2. I. HALF YEAR MARKET OVERVIEW II. MARKET TREND III.OUR KEY SUCCESS FACTOR (incl. Study Case)Thursday, September 15, 11
  3. 3. MARKET OVERVIEWThursday, September 15, 11
  4. 4. OVERVIEW • First half-year Mobile Sales has increasing both units and value. • Key market as HCMC & Hanoi has slightly reducing its market share by 2nd tier provinces surrounding those cities. • Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share. • Avg pricing trend is lowering down by each month. • Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons) • No-OS (Closed Proprietary) has slightly decreasing ~60% (-10% by 06 mons) • Avg Smartphone pricing trend still remain ~6.6mil VNDThursday, September 15, 11
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  20. 20. MARKET TRENDThursday, September 15, 11
  21. 21. • HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment. • 2nd teir provinces becomes a new battlefield for all retailers. • Independent shops will be soon wiped out, which has proven in HCMC & Hanoi market. • New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop. • Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience.Thursday, September 15, 11
  22. 22. MARKET TRENDThursday, September 15, 11
  23. 23. MOST IMPORTANT KEY AS LEADING ROLEThursday, September 15, 11
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  25. 25. WHAT DO WE THINK? MOBILE PHONES NOW IS JUST ONE OF OUR VERY BASIC PRODUCTThursday, September 15, 11
  26. 26. KEY SUCCESS FACTOR MOBILE SERVICES IS THE ONLY KEY TO BE AS A LEADER and TO SURVIVE ON THIS BATTLEFIELD.Thursday, September 15, 11
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  28. 28. CASE 1: Q-MOBILE http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.htmlThursday, September 15, 11
  29. 29. CASE 2: SAMSUNG http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013Thursday, September 15, 11
  30. 30. CASE 3: HTC http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/Thursday, September 15, 11
  31. 31. MILESTONE 2011 2010 • Mobile Insurance • Payoo 2009 • Happy Care • Consortio • ebar • ... • Livezone • Mobile ContentThursday, September 15, 11
  32. 32. SERVICE FLOW OFFERING CUSTOMER BENEFITS BY THEIR RIGHT DEMAND Happy Skin NDS LPK CareThursday, September 15, 11
  33. 33. MOBILE   CONTENT MOBILE   MAKE-­‐UP PERSONAL   CAREThursday, September 15, 11
  34. 34. STRATEGIC PARTNER Extended  Warranty Mobile  Insurance Lost  &  Found Global  Money  Transfer Mobile  Payment e-­‐BankingThursday, September 15, 11
  35. 35. Thursday, September 15, 11 thanks
  36. 36. Huynh Minh Tuan VAS Business Development Manager mobile: 098-902-1737 email: huynhminhtuan@gmail.comThursday, September 15, 11

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