4. OVERVIEW
• First half-year Mobile Sales has increasing both units and value.
• Key market as HCMC & Hanoi has slightly reducing its market share
by 2nd tier provinces surrounding those cities.
• Key retailers has slightly take over independent mobile shops; CES
(Consumer Electronic Shops) has only 6% market share.
• Avg pricing trend is lowering down by each month.
• Smartphone unit shared still remains 10% but value shared is up to 35%
(+5% by 06 mons)
• No-OS (Closed Proprietary) has slightly decreasing ~60% (-10% by 06
mons)
• Avg Smartphone pricing trend still remain ~6.6mil VND
Thursday, September 15, 11
21. • HCMC & Hanoi will be soon freezing low-end segment but
replaced by Smartphone segment.
• 2nd teir provinces becomes a new battlefield for all retailers.
• Independent shops will be soon wiped out, which has proven
in HCMC & Hanoi market.
• New trend of smartphone shop becomes fast-moving
development to replace for old-fashioned independent shop.
• Smartphone segment will be definitely a brand-new
opportunity for mobile industry to leverage customer shopping
experience.
Thursday, September 15, 11
