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Yoc hugh ritzema-carter - mobile retail summit

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Yoc hugh ritzema-carter - mobile retail summit

  1. 1. 2012 MOBILE RETAIL SUMMITMobile Success Stories in Retail YOC-Gruppe | Berlin | 25. November 2008
  2. 2. At a glance Founded in 2000 and listed on the Frankfurt Stock Exchange since 2006 210+ employees across 6 European offices Over 40 employees in the UK Established in the UK since 2004 Turnover £35m and EBITDA £2.8m Current market capitalisation £30m+YOC-Gruppe | Berlin | 25. November 2008
  3. 3. Our ClientsYOC-Gruppe | Berlin | 25. November 2008
  4. 4. Monetise!YOC-Gruppe | Berlin | 25. November 2008
  5. 5. Customer Journey- Mobile QR codes linking ATL to mobile site Mobile Media Access to pricing, product info & reviews anywhere Intrigue AttractUse social mediaon mobile to ‘like’& recommend Mobile coupons Awareness within mobile site Advocate Newsletter & latest Consider Relationship Transaction product catalogue Store locator on on mobile site mobile site Engage Convert Add products to mobile basket or Events, extra content, wishlist competitions via mobile Packaging QR Purchase on mobile codes linking to (mCommerce) mobile site, YOC-Gruppe product | Berlin | 25. November 2008 registration
  6. 6. Mobile MediaYOC-Gruppe | Berlin | 25. November 2008
  7. 7. Mobile MediaYOC-Gruppe | Berlin | 25. November 2008
  8. 8. QR codes linking ATL to mobile site YOC-Gruppe | Berlin | 25. November 2008
  9. 9. Sears Toy ShopSears added QR codes to eachproduct showcased in an outdoorcampaign:QR codes enabled holidayshoppers on-the-go to purchaseindividual products immediatelyfrom their smartphones.Increase:•ATL media ROI•Overall salesImprove customer experience YOC-Gruppe | Berlin | 25. November 2008
  10. 10. Ted BakerIncreasing brandinteraction:QR code campaigngenerated 15,000+ viewsvia the mobile within thefirst month YOC-Gruppe | Berlin | 25. November 2008
  11. 11. Access to pricing, product info & reviews anywhere YOC-Gruppe | Berlin | 25. November 2008
  12. 12. Zavvi.comiPhone app• Image recognition search• Browse product catalogue• Save favourites• Share YOC-Gruppe | Berlin | 25. November 2008
  13. 13. Tesco product finderTesco’s app helps to find the shelflocation of desired groceryproducts.Customers can build a product listand ‘satnav’ their way round aTesco store without the need of anetwork connection. YOC-Gruppe | Berlin | 25. November 2008
  14. 14. Store locator on mobile siteYOC-Gruppe | Berlin | 25. November 2008
  15. 15. DHL/ Deutsche PostAugmented reality and radartools to locate the closestservice point. YOC-Gruppe | Berlin | 25. November 2008
  16. 16. DHL/ Deutsche PostForgot your stamp?Simply send a Premium SMS to receive yourunique stamp code and write it on the mail.Using the mobile channel to increase physicalpost volumes YOC-Gruppe | Berlin | 25. November 2008
  17. 17. Purchase on mobile (mCommerce) YOC-Gruppe | Berlin | 25. November 2008
  18. 18. Systems Integration & OptimisationIntegrate existing sources FITML Site Editor FITML Frontend HTML, CSS, Java FITML Script, Images,… Processor SOAP, XML, RSS JSON, … + FIT Device Application Database BackendExisting Source FIT Platform YOC-Gruppe | Berlin | 25. November 2008
  19. 19. Jigsaw Full mCommerce transactional mobile site for leading UK womens fashion retailer Developed using YOCs dynamic proxy transcoding JavaScript, Ajax, HTML5 incorporated to provide an on brand experienceYOC-Gruppe | Berlin | 25. November 2008
  20. 20. Motorola Displays on all existing and future internet- enabled mobile phones. mCommerce site for 10 territories in 7 languages.YOC-Gruppe | Berlin | 25. November 2008
  21. 21. MotorolaThe arrival of Motorola’s first tablet madeit crucial to have a tablet version ofMotorola.com in place for the launch.The site is fully transactional and adapts toall existing and future tablet screens. YOC-Gruppe | Berlin | 25. November 2008
  22. 22. Air BerlinFully transactional mCommerce siteBookingsCheck-inLive arrivals/departures YOC-Gruppe | Berlin | 25. November 2008
  23. 23. Packaging QR codes linking to mobile sites, adverts, infoYOC-Gruppe | Berlin | 25. November 2008
  24. 24. PattexYOC-Gruppe | Berlin | 25. November 2008
  25. 25. Events, extra content, competitions via mobile YOC-Gruppe | Berlin | 25. November 2008
  26. 26. WaitroseDeliver a complete cooking experience within the app, leveragingWaitroses exclusive recipe contentComprehensive GPS based store locator with mapping, click to calland store facilities data YOC-Gruppe | Berlin | 25. November 2008
  27. 27. WaitroseThe Cooks Tools section aims at delivering the polish to the appwhich sets it above the competitionSignificantly enhances the experience and is what customers cometo expect from Waitrose… it doesnt disappoint! YOC-Gruppe | Berlin | 25. November 2008
  28. 28. Coca Cola Mobile stimulating brand loyalty and providing new customer insights at a global level From SMS to complex mobile CRM Campaign management solutionsYOC-Gruppe | Berlin | 25. November 2008
  29. 29. Customer Journey- Mobile QR codes linking ATL to mobile site Mobile Media Access to product info & reviews anywhere Intrigue AttractUse social mediaon mobile to ‘like’& recommend Mobile coupons Awareness within mobile site Advocate Newsletter & latest Consider Relationship Transaction product catalogue Store locator on on mobile site mobile site Engage Convert Add products to mobile basket or Events, extra content, wishlist competitions via mobile Packaging QR codes Purchase on mobile linking to mobile (mCommerce) site, adverts, info YOC-Gruppe | Berlin | 25. November 2008
  30. 30. Hugh Ritzema-Carter UK Commercial Director T: +44 207 199 0118 M: +44 7870 600 282 @: Hugh.Carter@yoc.comYOC-Gruppe | Berlin | 25. November 2008

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