Mobile’s role in the retail CRM strategy                                       Anamaria Chiuzan                           ...
Mobile has established itself as a key channel  SMS         Email        Apps        ???
Don’t replicate, adjust• Immediate• Relevant• Succinct• Convenient  & helpful
Don’t replicate, adjust
It has many benefits for customer retention• Capture customer & theirdata• Measurable call-to-action• High response rates
HOW DO WE DRIVE SALES?
Engagement Tools
Registered Customers
Incentives Carrier
Engagement                             Tools                             Capture   Incentives               customer      ...
Final thoughts1. Opt-in steps for customers - consistent across channels   and including mobile2. Adjust your content and ...
Final thoughts1. Opt-in steps for customers - consistent across channels   and including mobile2. Adjust your content and ...
Anamaria ChiuzanHead of Retail PropositionsE: achiuzan@velti.comM: 07887683639
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Velti anamaria chiuzan - mobile retail summit

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Velti anamaria chiuzan - mobile retail summit

  1. 1. Mobile’s role in the retail CRM strategy Anamaria Chiuzan Head of Retail Propositions E: achiuzan@velti.com M: 07887683639
  2. 2. Mobile has established itself as a key channel SMS Email Apps ???
  3. 3. Don’t replicate, adjust• Immediate• Relevant• Succinct• Convenient & helpful
  4. 4. Don’t replicate, adjust
  5. 5. It has many benefits for customer retention• Capture customer & theirdata• Measurable call-to-action• High response rates
  6. 6. HOW DO WE DRIVE SALES?
  7. 7. Engagement Tools
  8. 8. Registered Customers
  9. 9. Incentives Carrier
  10. 10. Engagement Tools Capture Incentives customer Registered Carrier behaviour Customers & OptimiseIncrease value for your Increase relevancy for entire customer base your known customers
  11. 11. Final thoughts1. Opt-in steps for customers - consistent across channels and including mobile2. Adjust your content and communication to the channel to fully engage the customer3. Understand customer across all channels and on mobile to give them the incentives that will drive the sale
  12. 12. Final thoughts1. Opt-in steps for customers - consistent across channels and including mobile2. Adjust your content and communication to the channel to fully engage the customer3. Understand customer across all channels and on mobile to give them the incentives that will drive the sale Integrated Multi-channel CRM Approach!
  13. 13. Anamaria ChiuzanHead of Retail PropositionsE: achiuzan@velti.comM: 07887683639

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