Theo theodorou videology - mml 2013

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Theo theodorou videology - mml 2013

  1. 1. THEO THEODOROU @theotheodorou SVP EMEA THE NUMBERS THAT MATTER
  2. 2. ENTERPRISE MEDIA TECHNOLOGY FOR ADVERTISERS, AGENCIES & MEDIA COMPANIES. Unified platform bridging gap between television, internet & mobile TV-centric technology design to maximise media value Math & science driven to activate data for addressability MM
  3. 3. DISTILLING THE NUMBERS DOWN TO THE ONES THAT COUNT HOW ADVERTISERS CAN SEGEMENT, REACH AND EXECUTE CAMPAIGNS CONTINUES TO FRAGMENT IN A MULTISCREEN LANDSCAPE
  4. 4. 4 ONE TO MANY… …MANY TO ONE
  5. 5. IT ALWAYS WILL BE ABOUT AUDIENCES 12.8m UK tablet users July 2013 The total digital population is 46.2m PC + mobile + tablet Multiplatform users consume 23% more digital content than PC only users 69% of the total online population access the internet via 2 or more devices Source - comScore
  6. 6. A SIMPLE CONCEPT SO WHY IS IT SO HARD?
  7. 7. HOW DOES ADDRESSABILITY BENEFIT THE ECOSYSTEM?
  8. 8. CROSS SCREEN CAMPAIGNS DELIVER SIGNIFICANT RESULTS
  9. 9. ADDRESSABILITY REALISED
  10. 10. THANK YOU & QUESTIONS TTHEODOROU@VIDEOLOGYGROUP.COM

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