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Tealium - Mobile Marketing Retail Summit

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Tealium - Mobile Marketing Retail Summit - Jan 2017

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Tealium - Mobile Marketing Retail Summit

  1. 1. © 2016 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1 Using Mobile as the Super Glue for... Real-Time Customer Engagement 25th January 2017 Iain Murphy, Director of Customer Success EMEA at Tealium
  2. 2. © 2016 Tealium Inc. All rights reserved. | 2
  3. 3. © 2016 Tealium Inc. All rights reserved. | 3 Mobile as a whole
  4. 4. © 2016 Tealium Inc. All rights reserved. | 4 Black Friday
  5. 5. © 2016 Tealium Inc. All rights reserved. | 5 The Bar Has Raised
  6. 6. © 2016 Tealium Inc. All rights reserved. | 6
  7. 7. © 2016 Tealium Inc. All rights reserved. | 7 More Transformational than the industrial revolution?
  8. 8. © 2016 Tealium Inc. All rights reserved. | 8 So what needs to change?
  9. 9. © 2016 Tealium Inc. All rights reserved. | 9 Mobile is an Influential point in the buying cycle
  10. 10. © 2016 Tealium Inc. All rights reserved. | 10
  11. 11. © 2016 Tealium Inc. All rights reserved. | 11
  12. 12. © 2016 Tealium Inc. All rights reserved. | 12 How Advanced is Your Mobile Measurement?
  13. 13. © 2016 Tealium Inc. All rights reserved. | 13 Interacting with Anonymous Visitors Mystery Man’s Badges Booking engine abandoned On desktop, mobile nearby Mobile App Visit – Multi-Device Stitching Removed from retargeting Manage My Booking Sent, with personalised messaging Returns to Mobile App to check latest pricing. Visit is Personalised Display Retargeting initiated. Desktop viewed, not clicked Site Visit on Desktop, Books Trip, Opts in ? Search on Google for Flights to LAX
  14. 14. © 2016 Tealium Inc. All rights reserved. | 14 Interacting with Anonymous Visitors Browses on Mobile Purchases on Desktop Travelled for Business Preferred Airport - LGW Mystery Man’s Badges Booking engine abandoned On desktop, mobile nearby Mobile App Visit – Multi-Device Stitching Removed from retargeting Manage My Booking Sent, with personalised messaging Returns to Mobile App to check latest pricing. Visit is Personalised Display Retargeting initiated. Desktop viewed, not clicked Site Visit on Desktop, Books Trip, Opts in Search on Google for Flights to LAX Person Identified. Profile with anonymous history created
  15. 15. © 2016 Tealium Inc. All rights reserved. | 15 The New role of Bricks and Mortar
  16. 16. © 2016 Tealium Inc. All rights reserved. | 16 Organisation Structure
  17. 17. © 2016 Tealium Inc. All rights reserved. | 17
  18. 18. © 2016 Tealium Inc. All rights reserved. | 18© 2016 Tealium Inc. All rights reserved. | 18 Time for Questions? 25th January 2017 Iain Murphy, Director of Customer Success EMEA at Tealium
  19. 19. © 2016 Tealium Inc. All rights reserved. | 19

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