Simon birkenhead telefonica - mml 2013

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Simon birkenhead telefonica - mml 2013

  1. 1. Source: World Bank Population 2012, Telefonica Annual Report 2012
  2. 2. Sources: eMarketer, Ovum 2013, CreditSuisse 2013, GSMA “Mobile Broadband at the Bottom of the Pyramid In Latin America” 2012, SIP Mexico
  3. 3. Source: IHS 2013
  4. 4. Sources: WIN/GIA 2013, eMarketer 2013 $1.00 $0.10 $7.10 $2.20 44% 38% 19% 11%
  5. 5. Sources: Ovum 2013, WIN Gallup 2013
  6. 6. 10% watched the series 4.3% click through rate ROI: £0.86 Messaging £0.08 TV £0.06 Outdoor
  7. 7. € ad spend € buy the product FREE SERVICE value exchange 15% Engagement Rate
  8. 8. Source: IDG Research Nov 2012 (US), Google
  9. 9. Source: Vivo Pizzeria Monte Verde survey using PublicEye, 2013

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