Ogilvy matt gierhart - mobile retail summit

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Ogilvy matt gierhart - mobile retail summit

  1. 1. Driving footfall with Social MediaMonday, 30 January 12
  2. 2. Get the right ones in Retain brand narrative wile driving footfallMonday, 30 January 12
  3. 3. What’s the story? The GameMonday, 30 January 12
  4. 4. Case Study: New BalanceMonday, 30 January 12
  5. 5. Case Study: New BalanceMonday, 30 January 12
  6. 6. Tell the story 1. Think outside the walls. 2. Evolve from a company that sells products, to a company that uses products. 3. Tone outside = tone inside.Monday, 30 January 12
  7. 7. What changes behaviour? Content + CommerceMonday, 30 January 12
  8. 8. Case Study: Bacardi/WetherspoonMonday, 30 January 12
  9. 9. Case Study: Bacardi/WetherspoonMonday, 30 January 12
  10. 10. Ask yourself? 1. What information do consumers have before a visit? 2. What do they experience in store? 3. How do they express themselves later?Monday, 30 January 12
  11. 11. The ubiquity of technology FrictionlessMonday, 30 January 12
  12. 12. Case Study: Krispy KremeMonday, 30 January 12
  13. 13. Frictionless: Information, Access 1. Identify what information/access they are looking for. 2. How can that be a smoother experience? 3. Who cares if it isn’t fair.Monday, 30 January 12
  14. 14. Get the right one inMonday, 30 January 12
  15. 15. Your experiences, QuestionsMonday, 30 January 12

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