Mobile gambling summit nexmo


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Mobile gambling summit nexmo

  1. 1. 1Mobile Messaging. Solved. Katherine Procopiou Email: Twitter: @nexmo Mobile Messaging. Solved. Nexmo, Inc.
  2. 2. 2Mobile Messaging. Solved. Nexmo is the cloud API to process high volume of messages at wholesale rates Developer Reseller Send Message Global Reach Wholesale pricing Receive Message Via virtual numbers Real time provisioning 5b+ phones
  3. 3. 3Mobile Messaging. Solved. So, if you have a mobile app how do you promote it in an increasingly crowded space? App store analytics firm Distimo found that 2% of top 250 publishers in the Iphone App store are “newcomers”. Versus just 3% in Android store, Google Play. Biggest market on both app stores is the US with Utilities and gaming apps being most popular. - Develop - Market - Engage - Monetize - Engage - Retain * Feb 2013
  4. 4. 4Mobile Messaging. Solved. Social Media – often considered no1 way to promote apps *AppsFlyer 2013
  5. 5. 5Mobile Messaging. Solved. • Social networks are incredibly effective for user to user engagement Users are becoming more savvy! There are other ways to effectively utilise social marketing on mobile! 5
  6. 6. 6Mobile Messaging. Solved. • SMS – 3.5 billion active users • Truly universal • Average SMS opened within 4 minutes • Open rate of 95% • Good value 6 *Wikipedia/Ecommercetimes
  7. 7. 7Mobile Messaging. Solved. SMS = A secret weapon • Used by many OTT apps and Game makers to increase app downloads in an organic way. 7
  8. 8. 8Mobile Messaging. Solved. 8 How have some of the biggest apps effectively leveraged this channel to grow and engage their user bases?
  9. 9. 9Mobile Messaging. Solved. Register user Sync contact list Invite friends
  10. 10. 10Mobile Messaging. Solved. Founded in 2011 100m users by 2012 Currently over 200m users worldwide Aiming for 300- 400m users by next year User base of 200mm = $58.9mm USD in-app revenue for Q1 2013 alone *TechAsia/GameIndustry 2013
  11. 11. 11Mobile Messaging. Solved. How do Line use SMS? 1. Easy, instant two-factor authentication -Helps verify users and prevent fraudulent accounts - Removes threat of spammers from slowing growth 2. SMS invites using Nexmo in certain countries -Currently focusing invite process in target markets such as LATAM and Asia 3. SMS invites using native SMS client in non-focus regions
  12. 12. 12Mobile Messaging. Solved. 12 Started in March 2010 in Korea Currently over 100m users 100mm user base playing 180 games 348 billion ($311mm/£204mm) first half of 2013 USD 300m * 2013
  13. 13. 13Mobile Messaging. Solved. How Kakao Talk use SMS • Two-factor authentication to verify users • Have performed several SMS invite campaigns 13
  14. 14. 14Mobile Messaging. Solved. Tips and Tricks Happy return on investment! 1. Understand the market before sending E.g. India/US 2. Track your conversions. 3. Don’t spam! 4. More latency = lower chance of acquisition 5. Compare latency by vendors in different areas 6. Don’t include dud numbers in ROI calculation 7. Personalise message increases conversion 8. Using an SMS API provider means SMS a) Is always free to the end user b) You can send to more than one person at a time
  15. 15. 15Mobile Messaging. Solved. Analyze your traffic Dashboard Analytics API Analytics Traffic Volume and Cost Cost per Submission Inbound vs. Outbound Delivery Reports Breakdown by Carrier Delivery Failure Reasons Bounced Numbers Remaining Balance Downloadable Reports Get Pricing API
  16. 16. 16Mobile Messaging. Solved. Check this public report on:
  17. 17. 17Mobile Messaging. Solved. - Acquire new users socially - Engage users - Notify existing users of upcoming bets to place/games to join - Allow users to share content via SMS - Security - Socialising - Campaigns 17 How can you use SMS?
  18. 18. 18Mobile Messaging. Solved. Mash-up of gaming and communication… how we use it.
  19. 19. 19Mobile Messaging. Solved. Katherine Procopiou Email: Twitter: @nexmo Thank you for Listening! Nexmo, Inc.