Mobile Messaging – The Secret Weapon        Rob Townsend – Director - Textlocal                www.textlocal.com [Stand 7]
Heritage built on innovation & results…Textlocal brings a fresh and innovative approach to businessmobile messaging. Servi...
Engaging mobile audiences                 www.textlocal.com [Stand 7]
Let’s look at the numbers…                  www.textlocal.com [Stand 7]
Let’s look at potential…                                                     Almost 50% of                                ...
Response rates                 www.textlocal.com [Stand 7]
Prospect & Customer engagement techniques…                                                  Lead                Customer S...
Case study: Sales Promotion“Looking at the last two campaigns we spent a total of just over £500 on text credits whichyiel...
Case Study: Customer Service “Through our mobile text service our customers can manage their finances with ease, and rest ...
Case Study: Reminders & Confirmations“The Textlocal system is so simple to use and means we can communicate with every stu...
Case Study: Lead Generation and Brochure request“Mobile messaging gives us a massive return on investment. Initially we us...
Case Study: Ticketing for Events“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile pho...
Textlocal’s Top Tips to perfect SMS campaign1. Call to action                6. Analyse – it’s direct2. Good timing       ...
See how effective SMS is right now…The Great British Mobile Marketing Report                                         Text:...
Thank you     Q&AGo to Stand 7!!   www.textlocal.com [Stand 7]
Insight is always FREE at textlocal.com                ‘The Great British Mobile Marketing Report’ in association with Mob...
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MML - 2012 - Textlocal

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MML - 2012 - Textlocal

  1. 1. Mobile Messaging – The Secret Weapon Rob Townsend – Director - Textlocal www.textlocal.com [Stand 7]
  2. 2. Heritage built on innovation & results…Textlocal brings a fresh and innovative approach to businessmobile messaging. Serving over 91,000 businesses.• Founded in 2005, Mobile Marketing Council, DMA member• UK’s number one Business Mobile Messaging Provider• Core services SMS, MMS, Mobile Web Pages• Award winning online platform Messenger’• At peak times Messenger processes 8,000 texts per second• More than 25 million text messages every month• Head office in Cheshire Technical office in The Midlands
  3. 3. Engaging mobile audiences www.textlocal.com [Stand 7]
  4. 4. Let’s look at the numbers… www.textlocal.com [Stand 7]
  5. 5. Let’s look at potential… Almost 50% of consumers who respond to mobile text marketing go on to buy (Mobithinking.com) www.textlocal.com [Stand 7]
  6. 6. Response rates www.textlocal.com [Stand 7]
  7. 7. Prospect & Customer engagement techniques… Lead Customer Service Generation Sales Promotion Brochure RequestTicketing For Reminders Events Confirmations www.textlocal.com [Stand 7]
  8. 8. Case study: Sales Promotion“Looking at the last two campaigns we spent a total of just over £500 on text credits whichyielded £8,000 gross profit. An ROI rate of 16:1.” Jonathan Broad, Marketing Manager Overview Solution ENO is one of the worlds largest opera ENO sent last minute offers for specific companies, providing an annual performances where they had excessive programme of opera, from popular tickets left. Mitigating any short-term sales classics, and operetta, through to more downturn by maximising the value from contemporary work and rarely unsold ticket inventory using SMS. performed musicals. Results Challenge • £500 spent on texts that yielded ENO wanted to increase attendance to £8,000 gross profit. times of certain shows. • An ROI rate of 16:1 www.textlocal.com [Stand 7]
  9. 9. Case Study: Customer Service “Through our mobile text service our customers can manage their finances with ease, and rest assured that they have access to their accounts on the move at any time of the day 365 days of the year.” Gary Solomon, Head of Marketing and AcquisitionOverview SolutionCard One Banking is owned by Spectrum 1. Customers text: BALANCE to 60777Financial Group and provides banking facilities Customers can check their current account balancefor people who may have been refused credit or and load funds to MasterCards by simply sendingpersonal banking before. They wanted to give a text message using SMS.customers access to their accounts on the move. 2. Customers take a picture of passport then MMS itChallenge to Card One’s unique number. This arrives at Card1. Provide customers the ability to get an One as an email with the attachment. immediate balance by phone.2. Let customers immediately send in a photo Results of their passport rather than post, fax or 1. 80% of customers use the mobile banking scan and email it. facility. 2. Customer feedback has been excellent. www.textlocal.com [Stand 7]
  10. 10. Case Study: Reminders & Confirmations“The Textlocal system is so simple to use and means we can communicate with every student instantlyto make sure they attend their appointments on time. It means that our guidance service, whichensures all students are receiving the right support and encouragement to succeed, can run efficientlyand effectively.” Karen Fitzsimmons, Careers and Employment Department SolutionOverview Texts sent automatically from their CRM systemThe University of Liverpools Careers & to students the evening before theirEmployability Service needed an effective way appointment.to communicate with students and graduatesregarding reminders for up and coming Resultsappointments and updates within the service. Significantly reduced the number of no-shows. Text service then used to keep studentsChallenge informed about other activities as well.Reduce the number of missed appointments Mobile is cost-effective for public sectorfor their Careers & Employability Service. organisations with many adhering to strict budgets www.textlocal.com [Stand 7]
  11. 11. Case Study: Lead Generation and Brochure request“Mobile messaging gives us a massive return on investment. Initially we used it as aninformation service to inform customers of new stock arriving, but now we see it as anexcellent tool to promote special offers for slow moving stock. The figures speak forthemselves.” Mike Ashcroft, OwnerOverview SolutionTessuti are a designer clothing brand with A 24-hour sales discount mobile messagingvarious stores throughout the UK. They needed campaign was initiated, giving customers whoto develop a marketing strategy that would had opted-in 20% off stock in-store and online.target customers, increase turnover and Mobile made the whole process fast andencourage footfall into their stores. accurate, and this method reduced the need for sending expensive direct mail in the form ofChallenge vouchers or coupons, so was therefore kinder toTessuti collected mobile numbers by asking the environment.customers to text in the keyword ‘TESSUTI’ to60777 over a period of 12 months, which gave Resultsthem a reliable database of opt-in contacts. By 70% growth in opt-in customer databaseopting in, their customers gave consent to text contacts. Vouchers redemption rate of 32% in 24them with direct promotional offers. hours. www.textlocal.com [Stand 7]
  12. 12. Case Study: Ticketing for Events“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones to trackwho attended. Being able to track everyone electronically through the Textlocal reporting system workedperfectly for us, as we were able to follow up with our supporters accordingly to say thank you forcoming, or reach out quickly to those that couldn’t make it with a separate message.” Molly Brooks, Digital Marketing Co-ordinator at Greenpeace Overview Solution Greenpeace arranged a launch event for their They embraced the latest mobile technology famous Rainbow Warrior III ship. using QR Codes to track attendees and to They needed a cost and time effective way to improve the efficiency of their marketing efforts track attendees and to improve the efficiency to their supporters. of their marketing efforts to their supporters. Results Challenge • Mobile made the whole process fast and Greenpeace worked with Textlocal to execute accurate. the launch event of their famous Rainbow • Reduction in the need for paper forms at the Warrior III ship. event and is therefore kinder to the environment. www.textlocal.com [Stand 7]
  13. 13. Textlocal’s Top Tips to perfect SMS campaign1. Call to action 6. Analyse – it’s direct2. Good timing 7. Grow your audience3. Keep it short 8. Respect opt-outs4. Avoid repetition 9. Send relevant messages5. Cleanse your database 10. Get personal www.textlocal.com [Stand 7]
  14. 14. See how effective SMS is right now…The Great British Mobile Marketing Report Text: LIVE then your EMAIL to 60777 www.textlocal.com [Stand 7]
  15. 15. Thank you Q&AGo to Stand 7!! www.textlocal.com [Stand 7]
  16. 16. Insight is always FREE at textlocal.com ‘The Great British Mobile Marketing Report’ in association with Mobile Marketing Magazine www.textlocal.com [Stand 7]

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