mml - 2012 i_os6_appstore_changes_final

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mml - 2012 i_os6_appstore_changes_final

  1. 1. Apple’s Announcements: App Store Changes Jo Wightman Director of Client Development Fiksu
  2. 2. Changes with Apple’s latest release•  iPhone 5•  iOS 6 (Panoramic Camera, Ribbons etc)•  Marketing Attribution (Advertising Identifier) - We’ll touch on briefly•  App Store - Focus of today’s brief presentation - Come talk to us about the new app marketing opportunities that exist as a result of any of the other changes above
  3. 3. Advertising Identifier•  New Apple-sanctioned attribution to replace the UDID - Intended specifically for advertising•  Preferred from a privacy perspective - Not definitively tied to the hardware – anonymous - Can be erased by user•  Similar implementation to the UDID -  Easy for ecosystem to implement•  Adoption will be quick (but not overnight)
  4. 4. Transition from UDIDAd Network Survey: timing between Q4 and Q1 2013
  5. 5. App Store Changes •  Scrolling navigation •  Search results •  Social media
  6. 6. Horizontal Scrolling vs. Top Charts iOS 5
  7. 7. Charts View
  8. 8. Top Rank byFree, Paid & Top Grossing •  Extra navigation to reach vertical chart •  Cleaner visuals but less space for text •  Make visuals pop •  Short, snappy titles
  9. 9. Single Search Results
  10. 10. Social Media•  Apple signaling importance of social interactions among consumers•  Facebook – “Like” feature indicates how many of your friends like an app•  Viral marketing opportunities
  11. 11. “Top 10, 25 & 50” Will FadeDailyDownloads Rank in App Store
  12. 12. No Changes in Ranking Algorithm•  Top 200 Impacted by - New Apple Apps - Passbook Enabled Apps - One Time Marketing Campaigns
  13. 13. Thanks for Listening!If you have any questions, please Download Fiksu’s Free eBooks www.fiksu.com/ebookscontact me at jo@fiksu.comContact FiksuEmail: sales@fiksu.comPhone: 1.855.463.4578Website: www.fiksu.comTwitter: @fiksuEuropean Sales DirectorTim JonesEmail: tjones@fiksu.comMobile: +44 (0) 77899 758 94

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