Mittu sridhara tui travel

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Mittu sridhara tui travel

  1. 1. DIGITAL TRANSFORMATION MOBILE TRAVEL & TOURISM SUMMIT April 2014 © copyright TUI Travel Ltd
  2. 2. 2 CONNECTING WITH THE CUSTOMER ANYTIME, ANYWHERE, ANY WAY INSPIRATION AND RESEARCH PLANNING AND BOOKING EXPERIENCE RETURNING AND RELIVING © copyright TUI Travel Ltd
  3. 3. 3 CONNECTING WITH THE CUSTOMER ANYTIME, ANYWHERE, ANY WAY © copyright TUI Travel Ltd
  4. 4. © copyright TUI Travel Ltd
  5. 5. 5 CONNECTING WITH THE CUSTOMER ANYTIME, ANYWHERE, ANY WAY MOVING FROM A DIGITAL ASSISTANT TO A DIGITAL CONCIERGE © copyright TUI Travel Ltd
  6. 6. 6 9 BRANDS in 8 markets live by May 2014, 12 months after prototype TDA launch 4 significant marketing award wins •  Effective Mobile Marketing Awards, Winner of Most Effective Mobile Travel & Tourism Solution (Nov-13) •  Direct Marketing Association Awards, Winner in the Best Use of Mobile category (Dec-13) •  The Travel Marketing Awards, Winner Best App and Winner Most Innovative Marketing Award (Mar-14) 1 rank in UK Apple Store multiple times THE STORY SO FAR © copyright TUI Travel Ltd

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