Shopping Basket in One Hand
Smartphone in the Other
Stephen Jenkins
Vice President Marketing, EMEA
sjenkins@millennialmedi...
People move
(your	
  adver+sing	
  should	
  too)	
  
Between screens, places, and moments
Mobile
connects
moments
As we move, advertising
experiences should be
native to our devices,
platforms and moments.
They s...
Source:	
  Business	
  Insider,	
  Inc.,	
  
June	
  2013,	
  IDC	
  Market	
  Research	
  
By 2017 data
generated
from mo...
Source:	
  Millennial	
  Media	
  2013	
  
Redefining what
advertising can be and
what it can deliver
Breakthrough	
  	
  
CreaFve	
  
Pinpointed	
  
Audiences	
  	
...
Pinpoint your
audience
Map audience
relevance with
real-time and
historical
location.
250b
data points
CONTENT
DEVICE
DEMO...
1:00pm
9:00am
10:00am
5:00pm
6:00pm
Mobile tells a story
about consumers
It’s more than measurable,
it’s mappable.
Reach consumers based
on real-world actions
Fashionistas
•  Shopping at retail
apparel & department
stores
•  Interacting ...
Take Advantage
of Your Data
•  Nurture leads you’ve already
invested in
•  Reach high-value prospects
•  Eliminate wasted ...
Leveraging CRM
Data with Mobile
Use your customer contact list by
matching your existing contacts to
user profiles on the ...
Redefining what
advertising can be and
what it can deliver
Breakthrough	
  	
  
CreaFve	
  
Pinpointed	
  
Audiences	
  	
...
Mobile allows advertisers to
engage with consumers like
no other medium.
Breakthrough
Creative
Let consumers
touch your
brand
Start a conversation.
Talk more.
Storytelling on their most intimate device
Redefining what
advertising can be and
what it can deliver
Breakthrough	
  	
  
CreaFve	
  
Pinpointed	
  
Audiences	
  	
...
Ensure your business
goals are met
ACQUISITION
AWARENESS
CONSIDERATION
•  Lead capture
•  Registrations
•  Engagements
•  ...
Accelerating campaign
success
Creative
focused on brand
awareness
Engage
Audiences
Retarget
Creative
focused on
data captu...
“The growth in mobile ad spend
requires sound measurement and
reliable methodologies to understand
ad effectiveness.”
- Ev...
Find correlation
between mobile and
in-store visits
Mobile impact beyond clicks
Gain insight into
offline demos of your
cu...
Summary
Move With Mobile
1.  Confirm campaign objectives/business goals
2.  Establish specific target audiences & ascertain
how be...
We help the world’s
top brands succeed
in mobile
More than
60,000
Apps
Approximately
9,000
Devices
More than
650M
Monthly ...
Thank You
Stephen Jenkins
Vice President Marketing, EMEA
sjenkins@millennialmedia.com
@millennialmedia
Millennial media   stephen jenkins
Millennial media   stephen jenkins
Millennial media   stephen jenkins
Millennial media   stephen jenkins
Millennial media   stephen jenkins
Millennial media   stephen jenkins
Millennial media   stephen jenkins
Millennial media   stephen jenkins
Millennial media   stephen jenkins
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Millennial media stephen jenkins

  1. 1. Shopping Basket in One Hand Smartphone in the Other Stephen Jenkins Vice President Marketing, EMEA sjenkins@millennialmedia.com / @millennialmedia
  2. 2. People move (your  adver+sing  should  too)   Between screens, places, and moments
  3. 3. Mobile connects moments As we move, advertising experiences should be native to our devices, platforms and moments. They should move with us. 150X People check their phone 150X per day. Every 6 ½ min.
  4. 4. Source:  Business  Insider,  Inc.,   June  2013,  IDC  Market  Research   By 2017 data generated from mobile would be enough to fill 350 million 32 GB iPads 45X estimated increase in data volumes between 2009 and 2020 •  Mobile  is  playing  a  large  part  in  driving  this  explosion  in  data   •  Millennial  Media  is  uniquely  posiFoned  to  derive  value  for  adverFsers  
  5. 5. Source:  Millennial  Media  2013  
  6. 6. Redefining what advertising can be and what it can deliver Breakthrough     CreaFve   Pinpointed   Audiences     Measured   Results  
  7. 7. Pinpoint your audience Map audience relevance with real-time and historical location. 250b data points CONTENT DEVICE DEMOGRAPHICS SOCIAL LOCATION THIRD-PARTY DATA PROVIDERS
  8. 8. 1:00pm 9:00am 10:00am 5:00pm 6:00pm Mobile tells a story about consumers It’s more than measurable, it’s mappable.
  9. 9. Reach consumers based on real-world actions Fashionistas •  Shopping at retail apparel & department stores •  Interacting with fashion & style content •  Browsing fashion & style editorial, news, tips & scoop TIME ENTERS AUDIENCE Mobile Graph Interest Graph Social Graph Location Graph ACTIVITY LEAVES AUDIENCE
  10. 10. Take Advantage of Your Data •  Nurture leads you’ve already invested in •  Reach high-value prospects •  Eliminate wasted ad impressions
  11. 11. Leveraging CRM Data with Mobile Use your customer contact list by matching your existing contacts to user profiles on the Millennial Media platform
  12. 12. Redefining what advertising can be and what it can deliver Breakthrough     CreaFve   Pinpointed   Audiences     Measured   Results  
  13. 13. Mobile allows advertisers to engage with consumers like no other medium. Breakthrough Creative
  14. 14. Let consumers touch your brand
  15. 15. Start a conversation. Talk more.
  16. 16. Storytelling on their most intimate device
  17. 17. Redefining what advertising can be and what it can deliver Breakthrough     CreaFve   Pinpointed   Audiences     Measured   Results  
  18. 18. Ensure your business goals are met ACQUISITION AWARENESS CONSIDERATION •  Lead capture •  Registrations •  Engagements •  Video views •  Site traffic
  19. 19. Accelerating campaign success Creative focused on brand awareness Engage Audiences Retarget Creative focused on data capture Card Application Form Acquisition Continuous Process 1 2 Drive meaningful messages to consumers based on their participation with previous campaigns and application downloads
  20. 20. “The growth in mobile ad spend requires sound measurement and reliable methodologies to understand ad effectiveness.” - Every CMO ever Measured Results
  21. 21. Find correlation between mobile and in-store visits Mobile impact beyond clicks Gain insight into offline demos of your customer base See more locations of interest to your consumers Door Open Rate Register Ring Rate Screen Jump Rate Brand Lift Rate New Products Product Purchase Rate, Cross-Screen Attribution, and more 2014
  22. 22. Summary
  23. 23. Move With Mobile 1.  Confirm campaign objectives/business goals 2.  Establish specific target audiences & ascertain how best to reach them 3.  Agree creative direction & align to targeting strategy to deliver on campaign goals 4.  Integrate with broader media plan/executions where relevant 5.  Stringently measure performance based on original goals, optimising to best possible results Tips to kick-off your mobile strategy
  24. 24. We help the world’s top brands succeed in mobile More than 60,000 Apps Approximately 9,000 Devices More than 650M Monthly unique worldwide users With our leading mobile-first technology, we are focused on delivering campaigns at scale with expertise. 52M Cross-Screen Users Alone
  25. 25. Thank You Stephen Jenkins Vice President Marketing, EMEA sjenkins@millennialmedia.com @millennialmedia

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