Making Sense of Programmatic Buying - Radium One - Daniel Warner

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Making Sense of Programmatic Buying

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Making Sense of Programmatic Buying - Radium One - Daniel Warner

  1. 1. making sense of
 [proh-gruh-mat-ik]
  2. 2. making sense of
 [proh-gruh-mat-ik] dynamic creative optimisation supply side platform demand side platforms data management platform real time bidding campaign strategies private market place software development kit audience segmentation black boxes tech wizards algorithms
  3. 3. something is missing
  4. 4. the most efficient way to market your products and services to people making sense of
 [proh-gruh-mat-ik]
  5. 5. it’s simple
  6. 6. toast down, beans on step one get your app on users phones. step two drive engagement and/or purchases. *other meals available
  7. 7. step one smart attribution single tech platform to overview all media partners. lift lid on cost effectiveness and media efficiency real users - not ‘gold diggers’
  8. 8. step two drive re-engagement and sales Understand user behaviours and products / pages they like. Personalised display ads sent to the user in real time. Send a push message as an additional layer of intelligent communication.
  9. 9. step 2 drive even more re-engagement and sales Automatically send further personalised ads to a user for more engagement. Continues the loop of display ad and push for perfect timing. Results in on going engagement and strong loyalty to the app.
  10. 10. high quality and brand safe publisher base all major exchanges 6000+ direct publisher
 w/ preferred access
  11. 11. making sense of
 [proh-gruh-mat-ik] come in, and let us show you. Carl Millikin
 Head of Platform Ops
  12. 12. making sense of
 [proh-gruh-mat-ik]

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