MOBILE TRAVEL & TOURISM SUMMIT
Justin Peters
Founder & CEO
2ND APRIL 2014
2
LET’S TALK ABOUT MINICABS
It’s all about this:


•  The cab sector solution
•  The technology
•  The takeout: Download t...
YOU ARE NEVER "
4 METERS AWAY FROM….
Making Minicabs Mighty


•  1998 – Idea to create cab price comparison
•  2007 – Purc...
LONDON TAXI AND PRIVATE HIRE MARKET
4
Minicabs are 70% of
London cabs…
…doing 70% of annual
journeys…
…representing 52% of...
5
Sector Licensing
(1998 - 2003)
Fleet
Consolidation
(2003 -2009)
Web & App
booking
(2010)
App take-up
(2011)
Investor
tra...
2011
2014
2011
2014
2011
2014
CUSTOMER OPPORTUNITIES - 2011 VS. 2014
6
59% view
licensed
minicabs in
a positive
light
81% ...
Old Model
•  Dead mileage
•  Opaque data environment
•  Hidden passenger experience
•  Telephone interface
•  Oversupply o...
THE SOLUTION
8
Price upfront before booking
24 hour customer service
We guarantee to only work with licensed minicabs
Abil...
9
PASSENGERS
400k app
downloads
More than
65% repeat
bookers
FLEETS
4k drivers
for Kabbee
per month
Over 70 of
London’s
be...
INTEGRATION PARTNER FOR TRAVEL COMPANIES
•  25% of Kabbee’s transactions are to 

and from the airport
•  Competitive fare...
And if I have done my job well…
✓ You realise you’re always 4m away from a minicab 
✓ You want to partner with us 
✓ You’v...
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Justin peters kabbee

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Justin Peters from Kabbee - presentation at Mobile Travel & Tourism Summit 2014

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Justin peters kabbee

  1. 1. MOBILE TRAVEL & TOURISM SUMMIT Justin Peters Founder & CEO 2ND APRIL 2014
  2. 2. 2 LET’S TALK ABOUT MINICABS It’s all about this:
 •  The cab sector solution •  The technology •  The takeout: Download the Kabbee app!
  3. 3. YOU ARE NEVER " 4 METERS AWAY FROM…. Making Minicabs Mighty
 •  1998 – Idea to create cab price comparison •  2007 – Purchased a cab fleet •  2011 – Launched Kabbee 3
  4. 4. LONDON TAXI AND PRIVATE HIRE MARKET 4 Minicabs are 70% of London cabs… …doing 70% of annual journeys… …representing 52% of a £3.6bn market. Source: Ibis 2012 & 2013, Department for Transport 2012 Minicabs Black taxis 21,000 45,000 58m 124m 1.9bn1.7bn
  5. 5. 5 Sector Licensing (1998 - 2003) Fleet Consolidation (2003 -2009) Web & App booking (2010) App take-up (2011) Investor traction in apps (2012-2014) THE CAB SECTOR IS MATURING" ALTHOUGH CAB APPS ARE NASCENT
  6. 6. 2011 2014 2011 2014 2011 2014 CUSTOMER OPPORTUNITIES - 2011 VS. 2014 6 59% view licensed minicabs in a positive light 81% have 
 a negative perception of London minicabs Source: Kabbee survey conducted by OnePoll July 2011, sample size 1000 Source: Kabbee survey conducted by Opinium Feb 2014, sample size 1000 Safety and Confidence Convenience and Choice Value without a haggle 85% find it hard to get 
 a licensed cab after 
 a night out Minicabs are the primary transport choice after midnight 81% feel they do not get value 
 for money 64% feel they can get competitive prices from Kabbee
  7. 7. Old Model •  Dead mileage •  Opaque data environment •  Hidden passenger experience •  Telephone interface •  Oversupply of fleets & drivers TECHNOLOGY IS DRIVING BIG CHANGE 7 Kabbee model •  Resource optimisation •  Real time service level data •  Dashboard of driver ratings •  Constant evolution of apps •  Consolidation > super-fleets
  8. 8. THE SOLUTION 8 Price upfront before booking 24 hour customer service We guarantee to only work with licensed minicabs Ability to book in advance
  9. 9. 9 PASSENGERS 400k app downloads More than 65% repeat bookers FLEETS 4k drivers for Kabbee per month Over 70 of London’s best fleets “Your knight in shining cab” “App of the Week” “Expedia for minicabs” Source: Customer satisfaction survey, Feb 2014, sample 1500 Kabbee users THE LEADING APP FOR" BOOKING WITH LONDON FLEETS What users like the most about Kabbee: 1. Ease of Booking 2. Competitive prices 3. Option to choose pickup time 4. Ability to book in advance
  10. 10. INTEGRATION PARTNER FOR TRAVEL COMPANIES •  25% of Kabbee’s transactions are to 
 and from the airport •  Competitive fares from 70 fleets & 6000 cars •  Standard, premium and green car availability •  Payment via cash, card and pre-paid account •  Built API access for travel companies and 
 airlines enabling in-life cab booking 10
  11. 11. And if I have done my job well… ✓ You realise you’re always 4m away from a minicab ✓ You want to partner with us ✓ You’ve booked your Kabbee home!

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