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Mobile retailing for mobile customers
Gillian Singh, Group Marketing Director, Go-Ahead
Ashley Murdoch, CEO, Corethree
)
2
Multi
Channel
Mobile
Apps
Driving
Loyalty
Focus for Today
The Customer Proposition
Passengers Needs Haven’t Changed
Self service
retailing
Simplify
Journey
planning
Provide
journey
inspiration
Personal
and...
6
Launching Transactional Websites - 2009
Developed an Integrated Bus and Rail CRM Solution - 2010
Emails Opened on Mobile
8
But conversion drops by 2/3rd from desktop to mobile .
2012
2012
2012
2011
2011
2011
2011
2010
2010
Konectbus
Metrobus
Southern
Brighton
Plymouth
Go North East
Oxford
London Mid...
Mobile Websites - 2011
Provide Access to Free Data
11
Bus Mobile Apps - 2011
12
Responsive Design Websites - 2013
14
Responsive Design Websites - 2013
15
Launch of New Rail App - 2014
16
Customer
Ticket
office/ On
bus Retail
shops
TVM
Transactio
nal
Websites
Email
Smartcard
Mobile/
websites
M
ticketing
Re...
Extend our Mobile Apps
17
Multi
Channel
Mobile
Apps
Driving
Loyalty
Working with Go Ahead
Who we are
Corethree take advantage of the single
biggest opportunity to create direct
communication to the customer: the
...
Our work with Go Ahead
Launched M-Tickets with Go Ahead in 2011, and
has since led to our becoming market leaders in
ticke...
Mobile ticketing
M-Wallet
M-
Payments
Fulfilment
Any major
smartphone
Any mobile
network
Any payment
card
Register once,
u...
Core Engine integrates with everything
Ideal for transport and travel operators
with complex operations and the need to
re...
Mobile commerce
Juniper Research estimate 500m
people worldwide will use mobiles
as metro and bus tickets by 2015,
and tic...
Passenger Feedback
“I love this little App,
it allows me 15 minutes a day extra in my bed!”
- Brighton and Hove M-Ticket u...
Ashley Murdoch - CEOAshley Murdoch -
CEO
Multi
Channel
Mobile
Apps
Driving
Loyalty
Plymouth Online Customers Demographics
28
Smart Card Users
29
Go Northeast M Ticketing Customers
30
Driving Loyalty
31
Multi
Channel
Mobile
Apps
Driving
Loyalty
Ashley Murdoch, CEO Corethree
Gillian Singh, Go-Ahead Group Marketing Director
@gilliansingh
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Gillian singh go-ahead & ashley murdoch - corethree

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Gillian Singh and Ashley Murdoch - presentation at Mobile Travel & Tourism Summit 2014

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Gillian singh go-ahead & ashley murdoch - corethree

  1. 1. Mobile retailing for mobile customers Gillian Singh, Group Marketing Director, Go-Ahead Ashley Murdoch, CEO, Corethree )
  2. 2. 2
  3. 3. Multi Channel Mobile Apps Driving Loyalty Focus for Today
  4. 4. The Customer Proposition
  5. 5. Passengers Needs Haven’t Changed Self service retailing Simplify Journey planning Provide journey inspiration Personal and relevant information Real time query resolution 5
  6. 6. 6 Launching Transactional Websites - 2009
  7. 7. Developed an Integrated Bus and Rail CRM Solution - 2010
  8. 8. Emails Opened on Mobile 8 But conversion drops by 2/3rd from desktop to mobile .
  9. 9. 2012 2012 2012 2011 2011 2011 2011 2010 2010 Konectbus Metrobus Southern Brighton Plymouth Go North East Oxford London Midland Roll-Out of Smartcards - 2010 Go South Coast 9
  10. 10. Mobile Websites - 2011
  11. 11. Provide Access to Free Data 11
  12. 12. Bus Mobile Apps - 2011 12
  13. 13. Responsive Design Websites - 2013
  14. 14. 14 Responsive Design Websites - 2013
  15. 15. 15 Launch of New Rail App - 2014
  16. 16. 16 Customer Ticket office/ On bus Retail shops TVM Transactio nal Websites Email Smartcard Mobile/ websites M ticketing Responsiv e websitese Social Marketing Mobile apps B2B Mobile barcodes NFC/EMV ? 2008/09 2009/10 2011/12 2012/13 2013/14 Retail Channel Expansion – 2008-14
  17. 17. Extend our Mobile Apps 17
  18. 18. Multi Channel Mobile Apps Driving Loyalty
  19. 19. Working with Go Ahead
  20. 20. Who we are Corethree take advantage of the single biggest opportunity to create direct communication to the customer: the intersection of mobile and data. We specialise in integrating, analysing and monetising content, products, data and services for mobile and enterprise. We bridge the gaps. Key clients and partners
  21. 21. Our work with Go Ahead Launched M-Tickets with Go Ahead in 2011, and has since led to our becoming market leaders in ticket sales Fast and reliable functionality Easy, efficient ticket purchasing Tickets available off-line Fraud resilient yet straightforward for drivers Uses data collection and CRM to influence the direction of products and services
  22. 22. Mobile ticketing M-Wallet M- Payments Fulfilment Any major smartphone Any mobile network Any payment card Register once, use many times Fully audited Secure workflow PCI DSS compliant Simple shopping basket UI Validated by CV2 entry or other appropriate verification On-screen tickets On-screen proof of purchase Barcode, QR code, NFC and iBeacon facilities
  23. 23. Core Engine integrates with everything Ideal for transport and travel operators with complex operations and the need to reach passengers We integrated with Go Ahead’s CRM provider for passenger usage analysis in record time Scalable and reliable, providing straightforward content management and audited sales quickly and easily Device s Integratio n Algorithms Data Data models Outside APIs User interfaces Inward data Data storag e Content and transaction data Applicatio n engine Core Engine
  24. 24. Mobile commerce Juniper Research estimate 500m people worldwide will use mobiles as metro and bus tickets by 2015, and ticketing overall will exceed 750m users and $23bn by 2016 They also report that mobile commerce will total $3.1trillion by 2017 Business Insider’s projection (left) predicts a global transaction value of $1.4tn in the year 2017
  25. 25. Passenger Feedback “I love this little App, it allows me 15 minutes a day extra in my bed!” - Brighton and Hove M-Ticket user.
  26. 26. Ashley Murdoch - CEOAshley Murdoch - CEO
  27. 27. Multi Channel Mobile Apps Driving Loyalty
  28. 28. Plymouth Online Customers Demographics 28
  29. 29. Smart Card Users 29
  30. 30. Go Northeast M Ticketing Customers 30
  31. 31. Driving Loyalty 31
  32. 32. Multi Channel Mobile Apps Driving Loyalty
  33. 33. Ashley Murdoch, CEO Corethree Gillian Singh, Go-Ahead Group Marketing Director @gilliansingh

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