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@DaraNasr
The Shortest Distance Between
You and Your Interests
Tuesday, October 8, 13
@TwitterAdsUK
the pulse of the planet
@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
10m
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
Happy Breaking Bad day bitches!
What’s your number? Calling the first
10 people to answer questions. Ask
me anything #yeah...
600000
650000
700000
750000
800000
@AaronPaul_8’s followers on Twitter
1 JUN 2013 19 AUG 2013
@TwitterAdsUK | Confidential
...
This is my “BREAKING BAD IS ON
TONIGHT, AND I STILL AHVE 3
EPISODES LEFT BEFORE I CAN WATCH
IT” face instagram.com/p/csUR9...
Hi @jamieoliver do you cook meth?
Frankie Boyle
@frankieboyle
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 9
15m UK users
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 10
500m Tweets
@TwitterAdsUK | Confidential
every day
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 11
80% on mobile
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
@TwitterAdsUK
on the sofa, on the move, in the moment
Tuesday, October 8, 13
@TwitterAdsUK
where new connections are made
@TwitterAdsUK
Tuesday, October 8, 13
Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Tuesday, October 8, 13
Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Tuesday, October 8, 13
Drizzy @Drake
The first million is the hardest.
T. Boone Pickens @boonepickens
@Drake The first billion is a helluva lot har...
Labour Press Team
@labourpress
Send out a search party - @LibDemPress
haven’t tweeted since July 13th.
@DaraNasr | Confiden...
Lib Dem Press Office
@LibDemPress
@labourpress Sorry, we’ve been busy
running the country. #Coalicious
Labour Press Team @l...
@labourpress Sorry, we’ve been busy running the
country. #Coalicious
Labour Press Team @labourpress
Send out a search part...
#WeNurses
@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 19
Marketing in
the moment
Tuesday, October 8, 13
Live, Public, Conversational
TWITTER IS
Tuesday, October 8, 13
#hungry
Stanley Milgram (1933 - 1984)
Tuesday, October 8, 13
Number of People Looking Up
Probability
of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability
of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability
of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability
of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability
of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability
of passersby
looking up
...who stop
Tuesday, October 8, 13
Number of People Looking Up
Probability
of passersby
looking up
...who stop
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 23
The greatest opportunity
for brand relevance
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 24
LIVE
3Tuesday, October 8, 13
@TwitterAdsUK | Confidential 25
LIVE
CONNECTED
3Tuesday, October 8, 13
@TwitterAdsUK | Confidential 26
LIVE
CONNECTED
EVERYDAY
3Tuesday, October 8, 13
@TwitterAdsUK | Confidential 27
EVERYDAY
Tuesday, October 8, 13
#hungry
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
#hungry
WED SATFRITUE THU SUNMON
VOLUME OF CONVERSATION
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
“run”
VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:00&
:0...
Conversations
are predictable
@TwitterAdsUK | Confidential
Tuesday, October 8, 13
“shopping”
WED SATFRITUE THU SUNMON
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
“shopping”
WED SATFRITUE THU SUNMON
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
“shopping”
Calling all beauty addicts! Book your
#AutumnBeauty event ticket at
#SelfLondon now bit.ly/1flg1FI
pic.twitter....
Shopping Tesco
Every conversation is a potential marketing moment
source: Twitter Internal Q3 2013
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 34
More formats
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 35
140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD
@TwitterAdsUK | Confidential
Tuesday, Octo...
@TwitterAdsUK | Confidential
PRODUCT CARD
36
LEAD GEN CARD MOBILE APP CARD VINE APP
@TwitterAdsUK | Confidential
Tuesday, Oc...
@TwitterAdsUK | Confidential 37
LIVE
Tuesday, October 8, 13
@TwitterAds | Confidential 38
Twelve months. One moment. All
different - #allforthis #UCLFinale
pic.twitter.com/4CGZeJC9CC
...
Twitter, Inc. | Confidential
0M
1M
2M
3M
06:00 12:00 18:00 24:00
39
And engaged at scale
6MTWEETS
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAdsUK
#SecretReporter Toni&Guy
See what’s in my #LFW survival kit!
What’s your go-to hair product for a cloudy
Lon...
@TwitterAdsUK
Tuesday, October 8, 13
@TwitterAds | Confidential 46
NBA @NBA
How did that go in?!? Pondexter with crazy shot and foul!
#NBARapidReplay #LiveMas -...
@TwitterAds | Confidential 46
NBA @NBA
How did that go in?!? Pondexter with crazy shot and foul!
#NBARapidReplay #LiveMas -...
@TwitterAdsUK | Confidential 47
CONNECTED
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 48
Twitter is the
second screen
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 49
of UK Twitter users use
Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson H...
@TwitterAdsUK | Confidential 50
40%
of all Twitter traffic around
peak time is about TV
of UK Twitter users use
Twitter whil...
@TwitterAdsUK | Confidential 51
>90%
of online public conversations
about TV happen on Twitter
40%
of all Twitter traffic ar...
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
Tuesday, October 8, 13
15.4M impressions
3.2M uniques
(US only)
Tuesday, October 8, 13
Live
Reach
15.4M impressions
3.2M uniques
(US only)
Tuesday, October 8, 13
#hungryTwo screen engagement
Tuesday, October 8, 13
#hungry
Tuesday, October 8, 13
#hungry
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 60
stronger message association
95%
TV ads are more effective with Twitter ad targeting
source...
@TwitterAdsUK | Confidential 61
stronger message association
95%
TV ads are more effective with Twitter ad targeting
higher...
Tuesday, October 8, 13
Tuesday, October 8, 13
@TwitterAds | Confidential 63
Samsung Mobile US @SamsugMobileUS
Coming to you first: unlock JAY Z’s new
album #MagnaCarta 7...
Tuesday, October 8, 13
If 1 Million records
gets SOLD and
billboard doesn't
report it, did it
happen? Ha.
#newrules
77 characters
Tuesday, Octobe...
Tuesday, October 8, 13
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 67
Marketing in
the moment
Tuesday, October 8, 13
@TwitterAdsUK | Confidential 68
LIVE
3Tuesday, October 8, 13
@TwitterAdsUK | Confidential 69
LIVE
CONNECTED
3Tuesday, October 8, 13
@TwitterAdsUK | Confidential 70
LIVE
CONNECTED
EVERYDAY
3Tuesday, October 8, 13
@DaraNasr
The Shortest Distance Between
You and Your Interests
Tuesday, October 8, 13
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Dara nasr twitter - mml 2013

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Dara nasr twitter - mml 2013

  1. 1. @DaraNasr The Shortest Distance Between You and Your Interests Tuesday, October 8, 13
  2. 2. @TwitterAdsUK the pulse of the planet @TwitterAdsUK Tuesday, October 8, 13
  3. 3. @TwitterAdsUK | Confidential Tuesday, October 8, 13
  4. 4. 10m @TwitterAdsUK | Confidential Tuesday, October 8, 13
  5. 5. Happy Breaking Bad day bitches! What’s your number? Calling the first 10 people to answer questions. Ask me anything #yeahbitch Aaron Paul @aaronpaul_8 @TwitterAdsUK | Confidential Tuesday, October 8, 13
  6. 6. 600000 650000 700000 750000 800000 @AaronPaul_8’s followers on Twitter 1 JUN 2013 19 AUG 2013 @TwitterAdsUK | Confidential Tuesday, October 8, 13
  7. 7. This is my “BREAKING BAD IS ON TONIGHT, AND I STILL AHVE 3 EPISODES LEFT BEFORE I CAN WATCH IT” face instagram.com/p/csUR9-BMzO Rihanna @rihanna @TwitterAdsUK | Confidential Tuesday, October 8, 13
  8. 8. Hi @jamieoliver do you cook meth? Frankie Boyle @frankieboyle @TwitterAdsUK | Confidential Tuesday, October 8, 13
  9. 9. @TwitterAdsUK | Confidential 9 15m UK users @TwitterAdsUK | Confidential Tuesday, October 8, 13
  10. 10. @TwitterAdsUK | Confidential 10 500m Tweets @TwitterAdsUK | Confidential every day Tuesday, October 8, 13
  11. 11. @TwitterAdsUK | Confidential 11 80% on mobile @TwitterAdsUK | Confidential Tuesday, October 8, 13
  12. 12. @TwitterAdsUK on the sofa, on the move, in the moment Tuesday, October 8, 13
  13. 13. @TwitterAdsUK where new connections are made @TwitterAdsUK Tuesday, October 8, 13
  14. 14. Drizzy @Drake The first million is the hardest. @DaraNasr | Confidential Tuesday, October 8, 13
  15. 15. Drizzy @Drake The first million is the hardest. @DaraNasr | Confidential Tuesday, October 8, 13
  16. 16. Drizzy @Drake The first million is the hardest. T. Boone Pickens @boonepickens @Drake The first billion is a helluva lot harder. @DaraNasr | Confidential Tuesday, October 8, 13
  17. 17. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @DaraNasr | Confidential Tuesday, October 8, 13
  18. 18. Lib Dem Press Office @LibDemPress @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @DaraNasr | Confidential Tuesday, October 8, 13
  19. 19. @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. Lib Dem Press @LibDemPress Labour Press Team @labourpress @LibDemPress yes, that’s going well. Keep up the good work. @DaraNasr | Confidential Tuesday, October 8, 13
  20. 20. #WeNurses @TwitterAdsUK Tuesday, October 8, 13
  21. 21. @TwitterAdsUK | Confidential 19 Marketing in the moment Tuesday, October 8, 13
  22. 22. Live, Public, Conversational TWITTER IS Tuesday, October 8, 13
  23. 23. #hungry Stanley Milgram (1933 - 1984) Tuesday, October 8, 13
  24. 24. Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, October 8, 13
  25. 25. Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, October 8, 13
  26. 26. Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, October 8, 13
  27. 27. Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, October 8, 13
  28. 28. Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, October 8, 13
  29. 29. Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, October 8, 13
  30. 30. Number of People Looking Up Probability of passersby looking up ...who stop Tuesday, October 8, 13
  31. 31. @TwitterAdsUK | Confidential 23 The greatest opportunity for brand relevance Tuesday, October 8, 13
  32. 32. @TwitterAdsUK | Confidential 24 LIVE 3Tuesday, October 8, 13
  33. 33. @TwitterAdsUK | Confidential 25 LIVE CONNECTED 3Tuesday, October 8, 13
  34. 34. @TwitterAdsUK | Confidential 26 LIVE CONNECTED EVERYDAY 3Tuesday, October 8, 13
  35. 35. @TwitterAdsUK | Confidential 27 EVERYDAY Tuesday, October 8, 13
  36. 36. #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION source: Twitter Internal Q3 2013 Tuesday, October 8, 13
  37. 37. #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION source: Twitter Internal Q3 2013 Tuesday, October 8, 13
  38. 38. “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Tuesday, October 8, 13
  39. 39. :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Tuesday, October 8, 13
  40. 40. Conversations are predictable @TwitterAdsUK | Confidential Tuesday, October 8, 13
  41. 41. “shopping” WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Tuesday, October 8, 13
  42. 42. “shopping” WED SATFRITUE THU SUNMON source: Twitter Internal Q3 2013 Tuesday, October 8, 13
  43. 43. “shopping” Calling all beauty addicts! Book your #AutumnBeauty event ticket at #SelfLondon now bit.ly/1flg1FI pic.twitter.com/7pCiymow45 Selfridges.com @Selfridges @TwitterAdsUK | Confidential Tuesday, October 8, 13
  44. 44. Shopping Tesco Every conversation is a potential marketing moment source: Twitter Internal Q3 2013 Tuesday, October 8, 13
  45. 45. @TwitterAdsUK | Confidential 34 More formats Tuesday, October 8, 13
  46. 46. @TwitterAdsUK | Confidential 35 140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD @TwitterAdsUK | Confidential Tuesday, October 8, 13
  47. 47. @TwitterAdsUK | Confidential PRODUCT CARD 36 LEAD GEN CARD MOBILE APP CARD VINE APP @TwitterAdsUK | Confidential Tuesday, October 8, 13
  48. 48. @TwitterAdsUK | Confidential 37 LIVE Tuesday, October 8, 13
  49. 49. @TwitterAds | Confidential 38 Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC adidasfootball @adidasfootball Key “now” moments can be planned for Tuesday, October 8, 13
  50. 50. Twitter, Inc. | Confidential 0M 1M 2M 3M 06:00 12:00 18:00 24:00 39 And engaged at scale 6MTWEETS Tuesday, October 8, 13
  51. 51. @TwitterAdsUK@TwitterAdsUK Tuesday, October 8, 13
  52. 52. @TwitterAdsUK@TwitterAdsUK Tuesday, October 8, 13
  53. 53. @TwitterAdsUK@TwitterAdsUK Tuesday, October 8, 13
  54. 54. @TwitterAdsUK@TwitterAdsUK Tuesday, October 8, 13
  55. 55. @TwitterAdsUK #SecretReporter Toni&Guy See what’s in my #LFW survival kit! What’s your go-to hair product for a cloudy London day?xo #SecretReporter Tony&Guy @Hair_Wardrobe SPOTTED straight hair & centre partings as seen on Cara Delevigne at #Burberry #LFW #SS14 xo #Secretreporter pic.twitter.com/wxdinTGIsI Tony&Guy @Hair_Wardrobe Tuesday, October 8, 13
  56. 56. @TwitterAdsUK Tuesday, October 8, 13
  57. 57. @TwitterAds | Confidential 46 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Tuesday, October 8, 13
  58. 58. @TwitterAds | Confidential 46 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Tuesday, October 8, 13
  59. 59. @TwitterAdsUK | Confidential 47 CONNECTED Tuesday, October 8, 13
  60. 60. @TwitterAdsUK | Confidential 48 Twitter is the second screen Tuesday, October 8, 13
  61. 61. @TwitterAdsUK | Confidential 49 of UK Twitter users use Twitter while watching TV 60% source: SecondSync UK 2012, Crimson Hexagon UK 2012 Tuesday, October 8, 13
  62. 62. @TwitterAdsUK | Confidential 50 40% of all Twitter traffic around peak time is about TV of UK Twitter users use Twitter while watching TV 60% source: SecondSync UK 2012, Crimson Hexagon UK 2012 Tuesday, October 8, 13
  63. 63. @TwitterAdsUK | Confidential 51 >90% of online public conversations about TV happen on Twitter 40% of all Twitter traffic around peak time is about TV of UK Twitter users use Twitter while watching TV 60% source: SecondSync UK 2012, Crimson Hexagon UK 2012 Tuesday, October 8, 13
  64. 64. Tuesday, October 8, 13
  65. 65. Tuesday, October 8, 13
  66. 66. Tuesday, October 8, 13
  67. 67. Tuesday, October 8, 13
  68. 68. Tuesday, October 8, 13
  69. 69. Tuesday, October 8, 13
  70. 70. 15.4M impressions 3.2M uniques (US only) Tuesday, October 8, 13
  71. 71. Live Reach 15.4M impressions 3.2M uniques (US only) Tuesday, October 8, 13
  72. 72. #hungryTwo screen engagement Tuesday, October 8, 13
  73. 73. #hungry Tuesday, October 8, 13
  74. 74. #hungry Tuesday, October 8, 13
  75. 75. @TwitterAdsUK | Confidential 60 stronger message association 95% TV ads are more effective with Twitter ad targeting source: Twitter TV ad targeting beta (US) 2013 Tuesday, October 8, 13
  76. 76. @TwitterAdsUK | Confidential 61 stronger message association 95% TV ads are more effective with Twitter ad targeting higher purchase intent 58% source: Twitter TV ad targeting beta (US) 2013 Tuesday, October 8, 13
  77. 77. Tuesday, October 8, 13
  78. 78. Tuesday, October 8, 13
  79. 79. @TwitterAds | Confidential 63 Samsung Mobile US @SamsugMobileUS Coming to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/ 1ai7eEx 8,067 RETWEETS 3,898 FOLLOWING Tuesday, October 8, 13
  80. 80. Tuesday, October 8, 13
  81. 81. If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules 77 characters Tuesday, October 8, 13
  82. 82. Tuesday, October 8, 13
  83. 83. Tuesday, October 8, 13
  84. 84. @TwitterAdsUK | Confidential 67 Marketing in the moment Tuesday, October 8, 13
  85. 85. @TwitterAdsUK | Confidential 68 LIVE 3Tuesday, October 8, 13
  86. 86. @TwitterAdsUK | Confidential 69 LIVE CONNECTED 3Tuesday, October 8, 13
  87. 87. @TwitterAdsUK | Confidential 70 LIVE CONNECTED EVERYDAY 3Tuesday, October 8, 13
  88. 88. @DaraNasr The Shortest Distance Between You and Your Interests Tuesday, October 8, 13

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