Damon garwood news uk - mml 2013

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Damon garwood news uk - mml 2013

  1. 1. Damon Garwood – News UK The Impact of Mobile and Tablet on the Publishing World A publishers perspective
  2. 2. The Years of Mobile 24% of the UK population own a Tablet Over 17m Tablets in the UK, 1 in 3 adults having access to a tablet Source: Yougov and Brightroll Smartphone penetration 67% 50% consume News and Sports content via Mobile and Tablet Mobile video growth estimated to be at 262% in 2013
  3. 3. News UK
  4. 4. News UK - 3 strategic pillars Distinctive and differentiated
  5. 5. More than a Newsroom
  6. 6. Sun+ and Sun Goals
  7. 7. Content in Context
  8. 8. Conclusions 1. Publishers can have a significant and differentiated role to play across digital by blending our expertise 2. The Sun is not just about written news – our future is increasingly about creating a digital entertainment package 3. Don’t do things for the sake of doing them 4. Advertising is as important as the product itself

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