Copyright © 2014 CWT
The Digilution
(Digital Evolution)
of Business Travel
Carinne Saulet
VP Global Product Management,
Ca...
Copyright © 2014 CWT
About Carlson Wagonlit Travel
Copyright © 2014 CWT
We are the start of over 37
million journeys each year…
Copyright © 2014 CWT
Source: Travel Distribution Study
Business travel
is digital and
consumer driven
50% of online bookin...
Copyright © 2014 CWT
Travelers expect services to aid decision-
making wherever they are
Delivering value
Search and book ...
Copyright © 2014 CWT
CWT’s
mobile
vision
will:
Travel buyers cannot ignore this trend
Strengthen a travel program by:
Capt...
Copyright © 2014 CWT
Copyright © 2014 CWT
Expanding to additional devices & platforms
Copyright © 2014 CWT
Door to Door
Copyright © 2014 CWT
Door to Door
Copyright © 2014 CWT
CWT To Go
Capture off-channel data
and spend to provide
increased visibility into
traveller behavior
Copyright © 2014 CWT
Thank you
12
Upcoming SlideShare
Loading in …5
×

Carinne saulet carlson wagonlit travel

763 views

Published on

Carinne Saulet - Carlson Wagonlit Travel - presentation @ Mobile Travel & Tourism Summit

Published in: Mobile
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
763
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Carinne saulet carlson wagonlit travel

  1. 1. Copyright © 2014 CWT The Digilution (Digital Evolution) of Business Travel Carinne Saulet VP Global Product Management, Carlson Wagonlit Travel (CWT)
  2. 2. Copyright © 2014 CWT About Carlson Wagonlit Travel
  3. 3. Copyright © 2014 CWT We are the start of over 37 million journeys each year…
  4. 4. Copyright © 2014 CWT Source: Travel Distribution Study Business travel is digital and consumer driven 50% of online bookings are expected to be made through mobile devices by 2017 1 in 3 business travelers have posted hotel reviews online 48% of U.S. households are projected to have at least one tablet by the beginning of 2014 63% of business travelers want destination-specific offers 1.5 billion smartphones will be shipped in 2017 84% of air passengers carry a smartphone 12% of U.S. gross travel sales will come from mobile by 2015 Source: Travel Distribution Study Source: Passenger IT Trends Survey, Sita/Air Transport World, October 2013 Source: Quarterly Tablet Report/Consumer Electronics Association/April 2013 Source: Mobile and Wireless Communications Report/ IHS inc./ July 2013 Source: Sabre Mobile Survey of Business Travelers/Sabre Holdings/ August 2011 Source: U.S. Online Travel Overview, PhoCusWright, November 2013 Source: Travelers’ road to decision, Google & Ipsos OTX Media CT, July 2011
  5. 5. Copyright © 2014 CWT Travelers expect services to aid decision- making wherever they are Delivering value Search and book travel More, essential travel-related information Tailored to them Personal and relevant Easy to use Best possible design A wider range of phone & tablet options CWT’s mobile vision Traveler
  6. 6. Copyright © 2014 CWT CWT’s mobile vision will: Travel buyers cannot ignore this trend Strengthen a travel program by: Capturing more travel bookings Improving information for action Easing travel processes Travel Manager
  7. 7. Copyright © 2014 CWT
  8. 8. Copyright © 2014 CWT Expanding to additional devices & platforms
  9. 9. Copyright © 2014 CWT Door to Door
  10. 10. Copyright © 2014 CWT Door to Door
  11. 11. Copyright © 2014 CWT CWT To Go Capture off-channel data and spend to provide increased visibility into traveller behavior
  12. 12. Copyright © 2014 CWT Thank you 12

×