Putting customers first using
mobile
2nd April 2014
About OpenMarket
2
Supporting 4 of
the Top 10 most
respected global
brands1
40% of mobile
messaging
vendors rely on
OpenMa...
Your experts….your customers
Proprietary & Confidential to OpenMarket3
Caveats
1. Not talking about mobile tickets
2. Not talking about mobile payments
3. Client confidential
4. Powerful not Po...
Operational value – my customers
• Global 2-way disaster alerts
- Using SMS as primary channel gains more attention and
qu...
Operational value – your customers
Proprietary & Confidential to OpenMarket6
“The airlines get fined
heavily for delayed t...
Retention/loyalty value – my customers
Proprietary & Confidential to OpenMarket7
Retention/loyalty value – your customers
Proprietary & Confidential to OpenMarket8
“You know I'm travelling to a
country -...
Key recommendations
Proprietary & Confidential to OpenMarket9
1. Value is an exchange – make the bias
towards your custome...
Thank you
adrian.sarosi@openmarket.com
text adrian to 88600
@OpenMarketEU
@adriansarosi
10 Proprietary & Confidential to O...
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Adrian sarosi openmarket

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Adrian Sarosi from Openmarket presentation @ Mobile Travel & Tourism Summit 2014

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Adrian sarosi openmarket

  1. 1. Putting customers first using mobile 2nd April 2014
  2. 2. About OpenMarket 2 Supporting 4 of the Top 10 most respected global brands1 40% of mobile messaging vendors rely on OpenMarket2 Over 1 billion mobile messaging interactions each month Offices in Seattle, Detroit, London, Sydney & Pune, India A division of Amdocs (NASDAQ: DOX) Smart, interactive connectivity to over 200 countries 1 Harris Interactive 2013 2 Forrester Mobile Messaging Vendor Overview report 2013 For more than 15 years, OpenMarket has been the leading provider of multi- channel mobile solutions for enterprises to engage with their customers and employees Proprietary & Confidential to OpenMarket
  3. 3. Your experts….your customers Proprietary & Confidential to OpenMarket3
  4. 4. Caveats 1. Not talking about mobile tickets 2. Not talking about mobile payments 3. Client confidential 4. Powerful not Powerpoint 5. May not be new or executed optimally… Proprietary & Confidential to OpenMarket4
  5. 5. Operational value – my customers • Global 2-way disaster alerts - Using SMS as primary channel gains more attention and quicker response - Employee welfare - Business continuity • Theme park customer experience - Improved guest experience via shorter wait times, fewer missed reservations and preferred access to VIP activities - Increased profitability by reducing missed reservations and directing guests to less crowded parts of the park • Global retail 2-Factor Authentication (2FA) - Secure access - Consumer identity protection - Fraud prevention - Increased consumer loyalty and trust Proprietary & Confidential to OpenMarket5
  6. 6. Operational value – your customers Proprietary & Confidential to OpenMarket6 “The airlines get fined heavily for delayed take- off. Text the last passengers to get a move on!” “I entered my phone number when I booked the ticket online. Why not send me a code to unlock the ticket at the machine?” “..in Melbourne my friend uses SMS to unlock short- term rental cars!” “Send me a one-time code to my phone so I can access lounge wifi”
  7. 7. Retention/loyalty value – my customers Proprietary & Confidential to OpenMarket7
  8. 8. Retention/loyalty value – your customers Proprietary & Confidential to OpenMarket8 “You know I'm travelling to a country - why don't you send me the emergency contact numbers for that country. If I'm landing late then maybe tell me of official taxis or train times” “I want a discount on my travel, not my Toblerone” “Why do companies forget to give me a number I can call on from overseas when I'm in trouble? The UK 08xx number is no good! Why can't I text and request a call-back?” “I’m a single woman, like it when taxi companies now send you text when your driver arrives. Saves you standing out in the cold unnecessesarily. Also when they tell me the price in advance there's no arguing!”
  9. 9. Key recommendations Proprietary & Confidential to OpenMarket9 1. Value is an exchange – make the bias towards your customer, not the technology 2. You know your customer 3. Mobile by definition is always changing. Expect it. Your customer is… 4. Make mobile enhance your customers’ journey – don’t make it be the journey 5. (…choose the right partners!)
  10. 10. Thank you adrian.sarosi@openmarket.com text adrian to 88600 @OpenMarketEU @adriansarosi 10 Proprietary & Confidential to OpenMarket

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