Four	
  steps	
  to	
  building	
  engaging	
  mobile	
  experiences	
  
Mobile	
  Travel	
  &	
  Tourism	
  Summit	
  
2n...
 
	
  
Adam	
  Croxen,	
  Future	
  Pla@orms	
  
 
	
  
13	
  years	
  in	
  mobile	
  
1.	
  Think,	
  people	
  first	
  
Think,	
  people	
  first	
  
Understand	
  your	
  audiences	
  and	
  their	
  expecta=on	
  
Think,	
  people	
  first	
  
Work	
  with	
  them	
  to	
  co-­‐create	
  the	
  proposi=on	
  
2.	
  Plan,	
  for	
  the	
  future	
  
Plan,	
  for	
  the	
  future	
  
Crunch	
  your	
  data	
  
Plan,	
  for	
  the	
  future	
  
Device	
  and	
  behavioral	
  trends	
  
Plan,	
  for	
  the	
  future	
  
Roadmap	
  and	
  a	
  plaHorm	
  
3.	
  Build,	
  start	
  simple	
  
Build,	
  start	
  simple	
  
What	
  maKers	
  to	
  the	
  user	
  
Build,	
  start	
  simple	
  
Short	
  achievable	
  =mescales	
  
Build,	
  start	
  simple	
  
Monitor	
  -­‐	
  Analyze	
  -­‐	
  Enhance	
  
4.	
  Enhance,	
  fast	
  
Enhance,	
  fast	
  
Refine	
  before	
  you	
  add	
  
Enhance,	
  fast	
  
Keep	
  innova=ng	
  
1.	
  Think	
  people	
  first	
  
2.	
  Plan	
  for	
  the	
  future	
  
3.	
  Build	
  start	
  simple	
  
4.	
  Enhance	...
Thank	
  you	
  	
  
Adam.Croxen@FuturePla@orms.com	
  
@adamcroxen	
  
@futurepla@orms	
  
Adam croxen   future platforms-fourstepsengagingmobileexperiences_april2014
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Adam Croxen from Future Platforms - presentation at Mobile Travel & Tourism Summit 2014

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Adam croxen future platforms-fourstepsengagingmobileexperiences_april2014

  1. 1. Four  steps  to  building  engaging  mobile  experiences   Mobile  Travel  &  Tourism  Summit   2nd  April  2014      
  2. 2.     Adam  Croxen,  Future  Pla@orms  
  3. 3.     13  years  in  mobile  
  4. 4. 1.  Think,  people  first  
  5. 5. Think,  people  first   Understand  your  audiences  and  their  expecta=on  
  6. 6. Think,  people  first   Work  with  them  to  co-­‐create  the  proposi=on  
  7. 7. 2.  Plan,  for  the  future  
  8. 8. Plan,  for  the  future   Crunch  your  data  
  9. 9. Plan,  for  the  future   Device  and  behavioral  trends  
  10. 10. Plan,  for  the  future   Roadmap  and  a  plaHorm  
  11. 11. 3.  Build,  start  simple  
  12. 12. Build,  start  simple   What  maKers  to  the  user  
  13. 13. Build,  start  simple   Short  achievable  =mescales  
  14. 14. Build,  start  simple   Monitor  -­‐  Analyze  -­‐  Enhance  
  15. 15. 4.  Enhance,  fast  
  16. 16. Enhance,  fast   Refine  before  you  add  
  17. 17. Enhance,  fast   Keep  innova=ng  
  18. 18. 1.  Think  people  first   2.  Plan  for  the  future   3.  Build  start  simple   4.  Enhance  fast  
  19. 19. Thank  you     Adam.Croxen@FuturePla@orms.com   @adamcroxen   @futurepla@orms  

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