The role of The Mobile Collective, in the EU FP7 Citizen Cyberlab project

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The Citizen Cyberlab was a 3 year long EU FP7 grant-funded project to research and evaluate on-line collaborative environments and software tools that stimulate creative learning in the context of Citizen Science. As Director of The Mobile Collective, Margaret was in charge of Community Outreach & Engagement, Events, and Community Building across the whole project.

Our goal has been to pioneer a range of open source platforms and tools that enable and enhance learning and creativity in Citizen Cyberscience, using four pilot projects as testbeds. These pilots, platforms and tools have been evaluated by experts in educational technology and human-computer interaction at University of Geneva and UCL. This research has produced new understanding of creative learning behaviours, anchored in real-world examples of Citizen Cyberscience.
The Citizen Cyberlab Consortium consisted of the European Organization for Nuclear Research (CERN) and the United Nations Institute for Training and Research (UNITAR/UNOSAT), together with Imperial College (ICSTM), University College London (UCL), Université de Genève (UNIGE) and Université Paris Descartes (UPD), as well as the UK-based innovation consultancy, Gold Mobile Innovation, with a track-record of running inspiring events for software developers, scientists and educators, under the banner of The Mobile Collective (TMC).

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The role of The Mobile Collective, in the EU FP7 Citizen Cyberlab project

  1. 1. Community  Outreach  &  Engagement   in  the  Ci3zen  Cyberlab       Margaret Gold / margaret@tmc.bz WP7 T3 – Community Outreach & Engagement Margaret Gold – The Mobile Collective 1
  2. 2. CCL  Concept  &  Objec3ves   “Citizen Cyberlab will conceive, research, testand evaluate on-line collaborativeenvironments and software tools that stimulatecreative learning through the design andconduct of scientific experiments that createnew knowledge.” Margaret Gold – The Mobile Collective 2
  3. 3. 6  Ques3ons  to  Address   Margaret Gold – The Mobile Collective 3
  4. 4. 6  Ques3ons  to  Address   Margaret Gold – The Mobile Collective 4 promote  learning   s3mulate  crea3vity   acquire  basic  scien3fic  knowledge   *   *   *  
  5. 5. To  this  End:   Ci3zen  Cyberlab  emphasizes  direct   par*cipa*on  of  ci*zens  at  all  stages  of   evalua3on  and  research,       in  par3cular  via  the  successful  ThinkCamp   events  developed  by  The  Mobile   Collec3ve.   Margaret Gold – The Mobile Collective 5
  6. 6. 1.  Build  on  exis*ng  online  communi*es  of   volunteers  and  their  established  social   networking  infrastructures,   Therefore  TMC  proposed  to:   Margaret Gold – The Mobile Collective 6
  7. 7. 2.  Organize  a  series  of  ‘ThinkCamps’  for   crea*ve  problem  solving  and   collabora*ve  learning  where  scien3sts   and  ci3zens  can     •  meet,     •  share  their  experiences,     •  devise  new  projects  for  Ci3zen  Cyberscience,  and     •  further  develop  the  Ci3zen  Cyberlab  toolkit.     Therefore  TMC  proposed  to:   Margaret Gold – The Mobile Collective 7
  8. 8. •  directly  benefit  community   engagement  and   par*cipa*on,     •  provide  an  opportunity  for   improvisa3onal  crea*vity   and  tacit  learning,  and     •  serve  as  a  litmus  test  of   soQware  tools  for  Ci3zen   Cyberscience.   ThinkCamps:   Margaret Gold – The Mobile Collective 8
  9. 9. Descrip3on  of  Work   WORK PACKAGE 2: Community Building & Creative Learning Requirements. (Yrs. 1 & 2) Task 1: Understanding Learning Behaviours; Task 2: Requirements for Learning & Creativity Task: 3 Community Engagement WORK PACKAGE 7: Dissemination & Exploitation Planning. (Yr. 3) Task 3: Community Outreach Margaret Gold – The Mobile Collective 9
  10. 10. Summits  and  Conferences   Pilot  Project  Events   Ci3zen  Science  Tool  Hack  Days   Subject  MaWer  ThinkCamps   Grass  Roots  Meet  Ups   Engagement  Reach   Scien*sts  &   Academics   Volunteers  &   Ci*zens   Margaret Gold – The Mobile Collective 10
  11. 11. 1.  Grass Roots awareness of Citizen Science 2.  Participation in Pilot Projects 3.  Participation in Tool Design 4.  Designing and launching new Projects 5.  Designing and building new Tools 6.  Becoming funding or sponsorship Partners of the Citizen CyberLab Engagement  Ac3vity   Margaret Gold – The Mobile Collective 11
  12. 12. Sustained  Engagement   Margaret Gold – The Mobile Collective 12
  13. 13. KEY  =  our  ability  to  develop  and  maintain  a  community  in   which  individuals  have  both  the  opportunity  and  the   mo*va*on  to  par*cipate  and  contribute.   Pos3ng  Content   Viewing  Content   Two  key  ac*vi*es  in  the  ongoing  dynamics  of    a  virtual  community   Par3cipate  &  Contribute   Margaret Gold – The Mobile Collective 13
  14. 14. Viewing   Scien3sts’   Involvement   Level  of   Offline   Interac3on   Usefulness   /  Fun  /   Feedback   Ease  of  Use  of  Interface  /  Clarity  of  Purpose   Sense  of  Community  /  Forums   1   2   3   4   5   Pos3ng   Crea3ng   Contribu3ng   S3mula3on  &  Mo3va3on   Margaret Gold – The Mobile Collective 14
  15. 15. Margaret Gold – The Mobile Collective 15 D2.2  Requirements  for   fostering  engagement,   learning  and  crea*vity   Recommenda3ons  
  16. 16. CV   Project  Deliverables   D2.2  Func3onal   Requirements   for  Fostering   Learning  &   Crea3vity   D2.3   Engagement   Plan   D2.4   Community   Engagement  in   Learning   through  CCS   D4.6  Crea3ve   Learning  in  CCL   Ac3vi3es   D7.2,  7.4,  7.6  &     7.9   Dissemina3on   Plans   Margaret Gold – The Mobile Collective 16
  17. 17. Margaret Gold – The Mobile Collective 17 Recommenda*on  7:     Go  beyond  current   dissemina3on  plan  to  achieve   real  engagement  and   community  building,  also   beyond  communi*es  that  the   project  members  have   already  contacts  with,  or  are   relevant  with  the  three  pilots.   Reviewer  Recommenda3ons  
  18. 18. Margaret Gold – The Mobile Collective 18 Community  Outreach  &  Engagement  in  Year  3  
  19. 19. ci3zencyberlab.eu   Margaret Gold – The Mobile Collective 19 •  11,000+  Sessions   •  Majority  of  visits  via   Direct  Links  &  Google   Search  (Biology  +  Ci3zen   Cyberlab)   •  688  Website  Hits  on  day   of  CERN  Compu3ng   Challenge  launch   •  Average  Daily  visits  grew   from  11  in  year  1  to  16  in   year  3  
  20. 20. Margaret Gold – The Mobile Collective 20 Healthy  Growth  throughout  
  21. 21. Social  Media   Margaret Gold – The Mobile Collective 21
  22. 22. •  CCL wide: •  Twitter •  Facebook Page •  Facebook Group •  YouTube •  Audioboom •  Storify •  Slideshare •  Flickr •  Slackline (OTA) •  Projects on Twitter: •  GeoTag-X •  RedWire •  ExCiteS •  SynBio4All •  CERN •  Epicollect •  Projects on Facebook: •  SynBio4All •  CERN Margaret Gold – The Mobile Collective 22 CCL  Social  Media  Channels  
  23. 23. Margaret Gold – The Mobile Collective 23 @Ci3zenCyberlab   •  1,078  Followers   •  674  Tweets   •  37.6  K  Impressions   Mar-­‐May   •  Top  Tweet  =  1,634   Impressions   •  Pint  of  Science  =   3,279  Impressions   for  7  Tweets  
  24. 24. Margaret Gold – The Mobile Collective 24 YouTube:  Ci3zens  of  Science   59   214  
  25. 25. Slideshare:  Ci3zen  Cyberlab   Margaret Gold – The Mobile Collective 25 83  
  26. 26. Margaret Gold – The Mobile Collective 26 Mendeley:  Ci3zen  Cyberlab   627   71  
  27. 27. Events   Margaret Gold – The Mobile Collective 27
  28. 28. Ci3zen  Cyberlab  Summit   Mozilla  Fes3val   CERN  Public  Compu3ng  Challenge   CERN  Webfest  /  Over  the  Air   Hack  Days   ThinkCamps   London  Explorer  MeetUps   Pint  of  Science   RedWire   Ci3zen  Grid   GeoKey   SynBio4All   Geotag  X   Epicollect   57  Events  in  total  in  Yr  3   Margaret Gold – The Mobile Collective 28
  29. 29. Some  Event  Highlights:   Margaret Gold – The Mobile Collective 29
  30. 30. Pint  of  Science   Margaret Gold – The Mobile Collective 30
  31. 31. Pint  of  Science   Margaret Gold – The Mobile Collective 31 •  CCL  Sponsored  the  London  &  Oxford   Series  –  reach  of  2,000+   •  Coverage  on  BBC  Click   •  5  CCL  Talks  with  GeoTag-­‐X,  CERN’s   Virtual  Atom  Smasher,  &  Epicollect   •  35-­‐50  aWendees  per  talk   •  70+  new  sessions  on  GeoTagX     •  ‘Best  Pint’  demonstra3on  of   Epicollect  =  112  submissions     •  LEARNING  =  20’s  audience  reached  
  32. 32. Explorer  of  the  World  Playshops   Margaret Gold – The Mobile Collective 32
  33. 33. Margaret Gold – The Mobile Collective 33 Explorer  of  the  World  Playshops   •  6  Playshops  (Explorer  of  the  World)   •  4  DIY  Aerial  Mapping  sessions   •  8  -­‐  15  par3cipants  per  session   •  86  aWendees  in  total   •  1  –  3  hours  in  dura3on   •  12  Other  Events,  112  aWendees   •  LEARNING  =  DIY  Prac3ces  &   Scien3fic  Method   •  CREATIVITY  =  par3cipant-­‐led   inves3ga3ons  &  outcomes  
  34. 34. Margaret Gold – The Mobile Collective 34 Mozilla  Science  Code  Sprints  
  35. 35. Margaret Gold – The Mobile Collective 35 •  2  CCL  Projects  for  the  Sprint:   GeoTag-­‐X  &  Ci*zen  Grid   •  GeoTag-­‐X  +  174  sessions,  36   analysts  &  420  tasks   •  90  par3cipants   •  Code  commits  &  bug-­‐fixing   for  Ci*zen  Grid   •  CREATIVITY  =  contribu3ons  to   code  base,  bug  fixing   •  LEARNING  =  coders  &  young   scien3sts  from  around  the  world   Mozilla  Science  Code  Sprints  
  36. 36. Night  Science   Margaret Gold – The Mobile Collective 36
  37. 37. Margaret Gold – The Mobile Collective 37 Night  Science   •  3  CCL  talks:  SynBio4All,   GeoTag-­‐X  &  ExCiteS   •  SynBio4All  DIY  workshop   •  3  ThinkCamp  Challenges   IdeaWeave,  Epicollect  &   GeoKey   •  100+  AWendees   •  CREATIVITY  &  LEARNING  =   collabora3ons,  knowledge   sharing,  &  cross-­‐field   applica3ons  
  38. 38. Margaret Gold – The Mobile Collective 38 CCL  Summit  
  39. 39. Margaret Gold – The Mobile Collective 39 CCL  Summit   •  CCL  talks  from  ALL  of  the   partners  (accept  TMC)   •  40+  aWendees   •  50%  of  our  Advisory  Board  in   aWendance     •  8  ThinkCamp  Sessions:    EpiCollect,   RedWire,  Ci*zenGrid,  Virtual  Atom   Smasher,  GeoTag-­‐X,  Crea*vity  and   Learning,  Extreme  Ci*zen  Science  Pilots,   CCL  Tracker   •  CREATIVITY  &  LEARNING  =   knowledge  sharing,  &  cross-­‐field   applica3ons  
  40. 40. Over  the  Air   Margaret Gold – The Mobile Collective 40
  41. 41. Over  the  Air   Margaret Gold – The Mobile Collective 41 •  CCL  sponsored  CS  Challenge   •  Coverage  in  Fortune  &  BBC     •  500+  AWendees   •  2  CCL  Workshops:   RedWire,  Ci*zenGrid,   Epicollect,  &  GeoKey   •  35-­‐50  AWendees  each   •  CREATIVITY  =  5  Ci3zen   Science  entries   •  LEARNING  =  dedicated  CS   workshops  
  42. 42. The  Port  Hackathon   Margaret Gold – The Mobile Collective 42
  43. 43. Margaret Gold – The Mobile Collective 43 The  Port  Hackathon   •  150  par3cipants   •  13  projects   •  6  weeks  virtual  prepara3on   •  60  hours  to  develop  further   •  Projects  made  use  of  Epicollect  &   Pybossa   •  CREATIVITY  &  LEARNING  =  mul3-­‐ background  collabora3ons,   knowledge  sharing,  and  cross-­‐field   applica3ons  
  44. 44. Mozilla  Fes3val   Margaret Gold – The Mobile Collective 44
  45. 45. Mozilla  Fes3val   Margaret Gold – The Mobile Collective 45 •  3  CCL  Workshops  2014   •  4  CCL  Workshops  2015:   GeoTag-­‐X,  CERN  Webfest,   ScienceMakers,  &  CCC   (Open17)   •  10  –  50  aWendees  each   •  CREATIVITY  =  AppMaker   project  ideas,  contribu3ons  to   GeoTag-­‐X,  ScienceMakers  wiki   •  LEARNING  =  New  Audience   Reached  
  46. 46. Margaret Gold – The Mobile Collective 46 10  CCL  Comms  Channels   1  CCL  Website   10  Project  &  Tool  Websites   12  Project  Comms  Channels   8,750+  CERN  Challenge  Par3cipants   2,350+  Event  AWendees   57  Total  Events  in  Y3  (23  Y2  &  25  Y1)     17  Hack  Days  &  ThinkCamps  Y3     41,009  Users  &  Par3cipants   Quan3ta3ve  Results  
  47. 47. Plaaorm   Code   User  Community   Future  Use  Cases   Ci3zen  Grid   95   85   VAS  Support   RedWire   671   2000   LEKA  start-­‐up   GeoKey   629   603   ExCiteS  ongoing   EpiCollect   19   2852   RedMetrics   97   (n/a)   Leka  start-­‐up   IdeaWeave   319   300   Open  Seventeen   GeoTag-­‐X   1263   5996   UNESCO  /  UNOCHA   SynBio4All   (n/a)   2536   BeWencourt  Schueller   Rhizi   2095   400   UPD   Virtual  Atom  Smasher   319   670   CERN   LiveQ   425   601   CERN   VM  Web  API   67   8970   CERN   Test4Theory  Challenge   179   9123   CERN   Margaret Gold – The Mobile Collective 47 Quan3ta3ve  Results  
  48. 48. Qualita3ve  Results  –  for  example,  a   number  of  resul3ng  external   collabora3ons:   Margaret Gold – The Mobile Collective 48
  49. 49. Margaret Gold – The Mobile Collective 49 Qualita3ve  Results  
  50. 50. Margaret Gold – The Mobile Collective 50 Lightyear  Founda3on  +  Lab13  
  51. 51. Margaret Gold – The Mobile Collective 51 ScienceMakers  +  TMC  
  52. 52. Margaret Gold – The Mobile Collective 52 RedWire  +  INTERACT  Project  
  53. 53. Margaret Gold – The Mobile Collective 53 REACH  Ini3a3ve  +  GeoTag-­‐X  
  54. 54. Margaret Gold – The Mobile Collective 54 Nature  Museum  TEENS  +  EpiCollect  
  55. 55. Margaret Gold – The Mobile Collective 55 Tsinghua  +  IdeaWeave  +  Synbio4all  
  56. 56. Margaret Gold – The Mobile Collective 56 ESRI  +  GeoKey  
  57. 57. Margaret Gold – The Mobile Collective 57 OpenSeventeen  +  CCL  
  58. 58. Margaret Gold – The Mobile Collective 58 Broadcast  and  share  the  goals  of  the  Ci3zen  Cyberlab  project  to  as   wide  a  community  of  ci3zen  science  prac33oners  and  scien3sts  as   possible,  in  order  to  learn  from  each  other  and  support  each   others’  ini*a*ves  in  a  collabora3ve  and  mutually  beneficial  fashion   Stated  Objec3ves  Met   Establish  the  founda*ons  for  an  engaged  community  of   volunteers  in  each  of  the  CCL  Pilot  Projects,  and  an  ac*ve   community  of  contributors  to  the  development  of  the  CCL   tools  and  plarorms  for  ci3zen  science   Raise  awareness  of  ci3zen  science  in  general,  such   that  more  people  are  aWracted  to  par*cipate  in   projects  across  the  globe   1   2   3  

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