Mobile Opportunities
    for Start-Ups, Updated

Berlin Barcamp 3, Matthäus Krzykowski
Is this the time “to make it” in mobile ?




matthaeus@mobile-facts.com
No




matthaeus@mobile-facts.com
For the moment, at least.




matthaeus@mobile-facts.com
Source: Rutberg, July 2008   Source: MediaPost, July 2008




                                 Investments in mobile marke...
The mobile eco system continues to be much more
            hostile to startups than the online one.




matthaeus@mobile-...
We believe this is changing, though.




matthaeus@mobile-facts.com
I. There are some interesting developments in Distribution/
                           Monetisation




matthaeus@mobile-f...
Selected Issues in Mobile Monetisation/Distribution

                                                                     ...
Summary of the last slide



    Good for VCs:                     Bad for VCs:            Question Marks for
- business 2...
II. There are some interesting developments in Mobile
                                  Platforms




matthaeus@mobile-fac...
Now: imagine a platform as a cake




matthaeus@mobile-facts.com
matthaeus@mobile-facts.com
There have been cakes on the internet before: for example
                               Wordpress




matthaeus@mobile-fa...
mobile platforms are not only about making them happy




                              http://docs.kolibria.com/img/iphon...
they are really for them




matthaeus@mobile-facts.com
and them, too




matthaeus@mobile-facts.com
all these people are “the eco system” in this presentation




matthaeus@mobile-facts.com
Misreported: Android




matthaeus@mobile-facts.com
Rich Miner’s Definition of Android:

             1) quot;An Open Source mobile phone platform that encompassed every layer...
Some excerpts from the cakes’ recipe: Android as a cake
An Abstract Overview of Android As An Architecture




           ...
that makes them very happy




matthaeus@mobile-facts.com
it’s the best cake out there in the moment, in fact




                                                          Source: ...
That cake is so good it’s a actully a space cake




                             http://venturebeat.com/2008/09/17/androi...
That is one of the things that makes them very happy




matthaeus@mobile-facts.com
He can enter the smartphone
                             market with many competetive
                                    ...
He can count on many of his
      friends coming from Asia giving
     him a good position to negotiate




matthaeus@mobi...
That’s just one of many Android effects on the industry. I try to
                   keep it simple in this presentation.
...
So what’s with the iPhone net effect for now?
                 jobs, performance indicators up the roof
                  ...
III. The mobile web is emerging.




matthaeus@mobile-facts.com
matthaeus@mobile-facts.com
http://venturebeat.com/2008/05/09/analysis-myspace-and-facebook-challenge-mobile-only-social-networks/


matthaeus@mobile-...
matthaeus@mobile-facts.com
Thank you
  btw: we’re always looking to work with good people. Talk with
Daniel about Paul Graham/ Android/iPhone (not ab...
Thank you.




matthaeus@mobile-facts.com
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Berlin Barcamp 3, Mobile Opportunities For Startups, Android

  1. Mobile Opportunities for Start-Ups, Updated Berlin Barcamp 3, Matthäus Krzykowski
  2. Is this the time “to make it” in mobile ? matthaeus@mobile-facts.com
  3. No matthaeus@mobile-facts.com
  4. For the moment, at least. matthaeus@mobile-facts.com
  5. Source: Rutberg, July 2008 Source: MediaPost, July 2008 Investments in mobile marketing tech and services fell off precipitously in the first half of 2008, slowing to $80 million from $291 million a year ago, according to the latest M&A report from investment bank Petsky Prunier. matthaeus@mobile-facts.com
  6. The mobile eco system continues to be much more hostile to startups than the online one. matthaeus@mobile-facts.com
  7. We believe this is changing, though. matthaeus@mobile-facts.com
  8. I. There are some interesting developments in Distribution/ Monetisation matthaeus@mobile-facts.com
  9. Selected Issues in Mobile Monetisation/Distribution Carrier/ Device Manufacturer Stores Sources: http://venturebeat.com/2008/07/07/five-trends-driving-the-mobile-web/ http://venturebeat.com/2008/08/13/google-ally-t-mobile-looks-poised-to-compete-with-apples-app-store/ http://venturebeat.com/2008/08/28/mobile-advertising-ads-analytics-and-opportunities/ http://venturebeat.com/2008/08/28/android-market-googles-response-to-apples-app-store-for-third-party-developers/ matthaeus@mobile-facts.com
  10. Summary of the last slide Good for VCs: Bad for VCs: Question Marks for - business 2 business - on deck VCs: - selected off-deck - Apple platform, - OHA app stores except gaming - carrier app stores ($360M per year is not enough revenue to share) matthaeus@mobile-facts.com
  11. II. There are some interesting developments in Mobile Platforms matthaeus@mobile-facts.com
  12. Now: imagine a platform as a cake matthaeus@mobile-facts.com
  13. matthaeus@mobile-facts.com
  14. There have been cakes on the internet before: for example Wordpress matthaeus@mobile-facts.com
  15. mobile platforms are not only about making them happy http://docs.kolibria.com/img/iphone2.jpg matthaeus@mobile-facts.com
  16. they are really for them matthaeus@mobile-facts.com
  17. and them, too matthaeus@mobile-facts.com
  18. all these people are “the eco system” in this presentation matthaeus@mobile-facts.com
  19. Misreported: Android matthaeus@mobile-facts.com
  20. Rich Miner’s Definition of Android: 1) quot;An Open Source mobile phone platform that encompassed every layer of the phone 2) A series of phones powered by that platform 3) A go to market strategy to guarantee global distribution of both platform and phones.quot; Android tries to make everybody in the “eco system” happy matthaeus@mobile-facts.com
  21. Some excerpts from the cakes’ recipe: Android as a cake An Abstract Overview of Android As An Architecture Source: Mobile Facts, Source: Google, August 2008 September 2008 matthaeus@mobile-facts.com
  22. that makes them very happy matthaeus@mobile-facts.com
  23. it’s the best cake out there in the moment, in fact Source: Mobile Facts, September 2008 matthaeus@mobile-facts.com
  24. That cake is so good it’s a actully a space cake http://venturebeat.com/2008/09/17/android-roundup-googles-web-wide-plan-ericsson-to-join-oha-and-more/ matthaeus@mobile-facts.com
  25. That is one of the things that makes them very happy matthaeus@mobile-facts.com
  26. He can enter the smartphone market with many competetive devices matthaeus@mobile-facts.com
  27. He can count on many of his friends coming from Asia giving him a good position to negotiate matthaeus@mobile-facts.com
  28. That’s just one of many Android effects on the industry. I try to keep it simple in this presentation. Your take-away: ignore the G1-iPhone comparisons in the media if your interest is in developing/making money. matthaeus@mobile-facts.com
  29. So what’s with the iPhone net effect for now? jobs, performance indicators up the roof (of course, the iPhone has many more effects. But these are the main effects affecting your bottom line, imo) matthaeus@mobile-facts.com
  30. III. The mobile web is emerging. matthaeus@mobile-facts.com
  31. matthaeus@mobile-facts.com
  32. http://venturebeat.com/2008/05/09/analysis-myspace-and-facebook-challenge-mobile-only-social-networks/ matthaeus@mobile-facts.com
  33. matthaeus@mobile-facts.com
  34. Thank you btw: we’re always looking to work with good people. Talk with Daniel about Paul Graham/ Android/iPhone (not about LISP, please) How to communicate with us best: follow our blog @www.mobile-facts.com see our slides @ http://www.slideshare.net/MobileFacts daniel@mobile-facts.com http://twitter.com/DanielHartmann matthaeus@mobile-facts.com http://twitter.com/matthausk matthaeus@mobile-facts.com
  35. Thank you. matthaeus@mobile-facts.com

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